Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hola! I’m Heinrick Sumarno, a 360º Growth & Performance Marketer based in Barcelona. These days, I focus on paid marketing, acquisition, retention, and platform growth, with a strong interest in understanding what really moves the needle. I’ve spent the past 11 years working across e-commerce, skincare, fashion, and lifestyle.…

Heinrick Sumarno

PRO

Growth Marketer, Digital Marketer, Performance Marketer, +1





Hola! I’m Heinrick Sumarno, a 360º Growth & Performance Marketer based in Barcelona. These days, I focus on paid marketing, acquisition, retention, and platform growth, with a strong interest in understanding what really moves the needle. I’ve spent the past 11 years working across e-commerce, skincare, fashion, and lifestyle.…

Available to hire

Barcelona, Spain

Hola! I’m Heinrick Sumarno, a 360º Growth & Performance Marketer based in Barcelona. These days, I focus on paid marketing, acquisition, retention, and platform growth, with a strong interest in understanding what really moves the needle. I’ve spent the past 11 years working across e-commerce, skincare, fashion, and lifestyle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Growth & Acquisition Lead at Mappr.com

September 1, 2025 - Present

Managed end-to-end paid acquisition across Meta, Google, YouTube, TikTok, and Klaviyo. Tested channels, audience hypotheses, and ad variants to identify scalable opportunities. Contributed to cross-functional decisions around product positioning, activation funnels, and growth experiments.

Performance Marketing Manager at Obey Your Body

December 1, 2022 - October 31, 2024

Developed and executed paid marketing strategies across Facebook, Google, TikTok, and Klaviyo to increase brand awareness and drive conversions. Analyzed performance metrics and optimized campaigns for maximum ROI, contributing to overall company growth.

Co-Founder & Project Manager at Odd & Dotts

September 1, 2019 - September 30, 2021

Co-founded Odd & Dotts, a business specializing in booth design and interior construction. Managed budgeting, material sourcing, vendor relationships, and end-to-end project delivery. Leveraged fashion industry experience to attract clients such as Orbit Gear, PMP, and others.

Head of Menswear at BOBOBOBO

July 1, 2015 - November 30, 2018

Led the menswear department and drove category growth through data-driven merchandising, social strategy, paid campaigns, and influencer partnerships. Promoted from Content Strategist and Merchandiser, with responsibilities across content, analytics, newsletters, website, and social channels, plus vendor planning and product assortment.

Project Coordinator at Indonesia Now (Joint project with Potato Head Bali) / BOBOBOBO

April 1, 2018 - October 31, 2018

Coordinated Indonesia Now, highlighting contemporary Indonesian culture through art, music, fashion, and food. Liaised with collaborators including Eko Nugroho and brands like Deva States. Delivered promotions that surpassed audience targets and secured international media coverage.