Available to hire
Hi! I’m Heather, a Marketing and Web Design professional with over 10 years of experience driving successful digital marketing campaigns and leading teams to boost brand awareness and revenue growth. I enjoy leveraging data analytics and the latest digital trends to create effective strategies across SEO, SEM, social media, and email marketing. My focus is always on continuous improvement and aligning marketing efforts with business goals.
I thrive on collaboration and have a passion for managing cross-functional teams to deliver measurable results. When I’m not working on digital transformation projects, I spend my time honing my skills in marketing automation tools and CRM platforms to scale and optimize marketing efforts effectively.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Director of Digital Marketing at Executive Computer Management Solutions, Inc
September 1, 2023 - PresentDynamic and results-oriented Director of Digital Marketing with 10 years of experience leading high-performance marketing teams to drive brand awareness, lead generation, and revenue growth through innovative digital strategies. Developed and executed comprehensive digital marketing campaigns across multiple channels such as SEO, SEM, social media, email marketing, and content marketing. Leveraged data analytics and consumer insights to optimize campaigns, improve conversion rates, and enhance the customer journey. Managed cross-functional teams, collaborated with stakeholders, and aligned marketing strategies with business objectives for measurable results. Proficient in marketing automation tools, CRM platforms, and data-driven decision-making to scale marketing efforts and deliver impactful outcomes.
Marketing Strategist at Beyond Indigo Pets
October 1, 2023 - July 17, 2025Managed all aspects of marketing for veterinarians and the vet industry including paid ads such as Google search and display, Facebook ads, Instagram ads, organic social media management, search engine optimization, content creation, newsletter production and execution. Maintained direct day-to-day contact with clients to ensure marketing effectiveness.
Web Development and Senior Project Manager at The Click Depot
November 1, 2021 - July 17, 2025Updated and edited WordPress websites using Oxygen and Elementor. Optimized website content for SEO, managed PPC campaigns, and created landing pages for specific advertising campaigns. Designed ad graphics for Facebook, Instagram, and Google Display Ads. Executed Facebook and Instagram ad campaigns and set up Google Analytics tracking. Handled inbound client communications via calls and emails.
Marketing Manager at Demand Exposure
March 1, 2019 - July 17, 2025Managed social media profiles for clients, created custom ads using Photoshop for PPC, Facebook, and Instagram, and managed ad performance on Google, Facebook, and Instagram. Created custom reports for end of month reporting and updated content optimized for SEO/SEM.
Performance Manager / Digital Marketer at Dealers United
April 1, 2018 - July 17, 2025Created custom Facebook ads tailored to dealership needs including monthly specials, inventory ads, leads, and hiring ads with specific targeting for in-market shoppers. Maintained dealership digital marketing services such as PPC, SEO, Craigslist, and Facebook advertising. Reported on advertising performance and implemented required changes throughout the month.
Business Development Coordinator at Gettel Automotive Management Group
December 1, 2016 - July 17, 2025Handled incoming sales calls and appointments, negotiated pricing and deposits via phone and email, located vehicles not in stock, scheduled deliveries, and followed up on vehicle ETA. Recorded customer testimonials and created social media content for Instagram and Facebook.
Director of Digital Marketing at Executive Computer Management Solutions, Inc
September 1, 2023 - PresentDynamic and results-oriented Director of Digital Marketing with 10 years of experience leading high-performance marketing teams to drive brand awareness, lead generation, and revenue growth through innovative digital strategies. Proven expertise in developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. Skilled in leveraging data analytics and consumer insights to optimize campaigns, improve conversion rates, and enhance the customer journey. Adept at managing cross-functional teams, collaborating with stakeholders, and aligning marketing strategies with business objectives to achieve measurable results. Strong leadership and communication skills with a focus on continuous improvement, digital transformation, and emerging trends in the digital landscape. Proficient in marketing automation tools, CRM platforms, and data-driven decision-making to scale marketing efforts and deli
Marketing Strategist at Beyond Indigo Pets
October 1, 2023 - July 17, 2025Managed all aspects of marketing for veterinarians and those in the vet industry with direct day-to-day client contact. Responsibilities included marketing through paid ads such as Google search and display, Facebook ads, Instagram ads, organic social media management, search engine optimization, content creation, newsletter production and execution, among others.
Web Development and Senior Project Manager at The Click Depot
November 1, 2021 - July 17, 2025Updated and edited WordPress websites while using Oxygen and Elementor, optimized website content for SEO, created and managed PPC campaigns, created landing pages for PPC/Facebook/Instagram advertising campaigns, designed ad graphics for Facebook/Instagram and Google Display Ads, executed Facebook/Instagram ad campaigns, set up Google Analytics tracking on sites, and managed inbound client calls and emails.
Marketing Manager at Demand Exposure
March 1, 2019 - July 17, 2025Managed social media profiles for clients, created custom ads using Photoshop for PPC, Facebook, and Instagram, managed ad performance on Google, Facebook, and Instagram, handled organic postings and paid post management, created custom reports for end-of-month reporting, and updated and optimized content for SEO/SEM.
Performance Manager / Digital Marketer at Dealers United
April 1, 2018 - July 17, 2025Created custom Facebook ads through Business Manager as per dealership requests such as monthly specials, inventory ads, leads, hiring ads, and more with specific targeting tailored to reach in-market shoppers. Actively worked with car dealerships to set up and maintain their digital marketing services such as PPC, SEO, Craigslist, and Facebook advertising. Provided performance reports and managed ongoing campaign adjustments.
Business Development Coordinator at Gettel Automotive Management Group
December 1, 2016 - July 17, 2025Handled incoming sales calls and appointments, managed leads, acquired product knowledge including vehicle certifications, conducted phone and email sales negotiations, pricing agreements, vehicle locating, deposit acceptance, delivery scheduling, ETA follow-ups, and recorded customer testimonials or pictures for social media accounts such as Instagram and Facebook.
Education
Qualifications
Google Foundations of Cybersecurity
April 1, 2024 - April 1, 2024LinkedIn Marketing Strategy Certification
April 1, 2024 - April 1, 2024Meta Certified Digital Marketing Associate
March 1, 2022 - March 1, 2022Google Analytics Certification
January 1, 2022 - January 1, 2022Google Ads Video Certification
January 1, 2022 - January 1, 2022Hubspot Social Media Certification
September 1, 2019 - October 1, 2021Customer Value Optimization
June 1, 2018 - June 1, 2018Certified Customer Acquisition Specialist
April 1, 2018 - April 1, 2018Certified Email Marketing Specialist
April 1, 2018 - April 1, 2018Certified Analytics and Data Specialist
March 1, 2018 - March 1, 2018Hubspot Digital Marketing Certified
July 1, 2024 - August 31, 2025Hubspot SEO Certification
July 1, 2024 - August 31, 2025Google Ads Display Certification
June 1, 2024 - June 30, 2025Google Ads Search Certification
June 1, 2024 - June 30, 2025Google Foundations of Cybersecurity
April 1, 2024 - April 30, 2024LinkedIn Marketing Strategy Certification
April 1, 2024 - April 30, 2024Meta Certified Digital Marketing Associate
March 1, 2022 - March 31, 2024Google Analytics Certification
January 1, 2022 - January 1, 2024Google Ads Video Certification
January 1, 2022 - January 1, 2024Hubspot Social Media Certification
September 1, 2019 - October 1, 2021Customer Value Optimization
June 1, 2018 - June 1, 2024Certified Customer Acquisition Specialist
April 1, 2018 - April 1, 2024Certified Email Marketing Specialist
April 1, 2018 - April 1, 2024Certified Analytics and Data Specialist
March 1, 2018 - March 1, 2024Hubspot Digital Marketing Certified
July 1, 2024 - August 31, 2025Hubspot SEO Certification
July 1, 2024 - August 31, 2025Google Ads Display Certification
June 1, 2024 - June 30, 2025Google Ads Search Certification
June 1, 2024 - June 30, 2025Industry Experience
Professional Services, Healthcare, Software & Internet, Retail, Transportation & Logistics, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Bradenton today.