Brand Guardian and creative generalist with 37 years of experience across advertising, graphic design, and digital production. I orchestrate multi-platform campaigns—from print and broadcast to POS, out-of-home, and digital—while protecting brand integrity and keeping projects on time and within scope. I’m hands-on across the production pipeline, bridging communication between stakeholders, internal teams, and external partners. With deep tool fluency from pre-press to modern web development, I help clients and distributed teams collaborate smoothly and deliver craft-forward work.…

Howard Theriot

Brand Guardian and creative generalist with 37 years of experience across advertising, graphic design, and digital production. I orchestrate multi-platform campaigns—from print and broadcast to POS, out-of-home, and digital—while protecting brand integrity and keeping projects on time and within scope. I’m hands-on across the production pipeline, bridging communication between stakeholders, internal teams, and external partners. With deep tool fluency from pre-press to modern web development, I help clients and distributed teams collaborate smoothly and deliver craft-forward work.…

Available to hire

Brand Guardian and creative generalist with 37 years of experience across advertising, graphic design, and digital production. I orchestrate multi-platform campaigns—from print and broadcast to POS, out-of-home, and digital—while protecting brand integrity and keeping projects on time and within scope.

I’m hands-on across the production pipeline, bridging communication between stakeholders, internal teams, and external partners. With deep tool fluency from pre-press to modern web development, I help clients and distributed teams collaborate smoothly and deliver craft-forward work.

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Work Experience

Owner / Director of Creative Services at Catch Light Productions
January 1, 2005 - Present
Built scalable project management frameworks for $1M+ in annual campaign budgets across multi-platform initiatives. Led distributed creative teams of 5–8 designers, photographers, and writers with 100% core team retention for the first 8 years. Managed 12 ongoing client relationships with ~80% annual renewal rate. Delivered 100+ projects annually across print, broadcast, POS, OOH, and digital while bridging communication between leadership and external partners.
Graphic Designer and Production Artist at Creative Impressions
January 1, 1997 - January 1, 2005
Pre-flighted and optimized 200+ files annually for press-ready output with <1% error rate. Reduced press run waste by 10–15% through layout optimization and file troubleshooting. Owned end-to-end production workflows, cutting average turnaround time by 20%. Designed brochures, mailers, catalogs, and newsletters for commercial print clients.
Graphic Designer and Production Artist at Creative Impressions
December 29, 1996 - December 29, 2004
Pre-flighted and optimized 200+ press-ready files annually with <1% error rate. Reduced press run waste by 10–15% through layout optimization and file troubleshooting. Owned end-to-end production workflows, cutting average turnaround time by 20%. Designed brochures, mailers, catalogs, and newsletters for commercial print clients.
Graphic Designer at Freelance
April 1, 1989 - February 1, 1997
Delivered 30+ client projects annually covering logo design, page layout, and mechanical art. Maintained a 100% on-time delivery rate despite tight deadlines. Coordinated stakeholder communications and vendor relationships across a diverse client portfolio. Contributed to marketing collateral supporting six credit unions in the Texas Credit Union Cooperative’s legal campaign defending community credit unions against banker lawsuits.

Education

Associate of Applied Arts in Commercial Art & Advertising at TSTI-Waco
September 1, 1987 - March 1, 1989

Qualifications

Creative Project Management Level 1 Certified
January 1, 2025 - July 1, 2026
Creative Project Management Level 1 Certified (Creative Project Management Academy)
January 1, 2024 - July 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Other, Computers & Electronics
    Good Value Center

    Project: E-commerce Website

    Description: This online store features complex product configurators as well as custom shipping functions to handle multiple carrier options, drop shipping, and split shipments based on cart item conflicts at checkout.

    Jack’s Brick Oven

    Project: Logo & Food Court Signage

    Description: Designed and produced for ARAMARK Dining Services, this food court display includes a sandblasted dimensional sign, hanging menu boards, fabric banner and durable floor graphics.

    Nautical Boat Club

    Project: Map Poster/Brochure

    Description: The map artwork and promotional design we created for this piece serves as the foundation for corporate branding as we create subsequent maps for each location of this growing franchise.

    SETX Regional Planning Commission

    Project: Public Service Campaign

    Description: Our solution for ozone awareness focused on quality of life with messaging based on health related issues. The campaign consisted of print, newspaper, and transit advertising, with a strong presence in online news.

    Blue Crow Properties

    Project: Logo & Stationary

    Description: Our client challenged us to create a new design that would break away from typical corporate real estate design while maintaining broad appeal. Our solution was both contemporary and down-to-earth, featuring primitive logo art combined with bold modern colors.

    easys Tapas & Martinis

    Project: Brand Development

    Description: Our client desired to change public perception from high-end dining establishment to a fun place to spend time with friends. We achieved this through intentionally corny cartoons and overdone play-on-words.