Hubert Munyazikwiye
I’m a senior sports marketing and content strategist with 15+ years of experience across brands, agencies and rights-holders.
About
I’m a senior sports marketing and content strategist with 15+ years of experience across brands, agencies and rights-holders. Founder of Sportsmarketing.fr, with senior leadership roles at PUMA, adidas, Coca-Cola, Publicis Sport, AKQA and Buzzman.
I help premium and challenger brands design and scale high-impact sport marketing strategies — from sponsorship and brand platforms to content ecosystems and digital performance.
I work at senior level, focusing on strategy, platforms and governance rather than execution.
- 18 years' experience
- Joined December 2024
Languages
- FrenchFluent
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Consumer Goods
- Software & Internet
- Professional Services
- Travel & Hospitality
Work experience· 7 roles
Led digital marketing strategy and execution for the French market, with emphasis on social, content, sponsorships and performance initiatives.
Directed social media strategy and campaigns for sports clients, building scalable content programs and performance analytics.
Managed adidas France's digital publishing, editorial calendars and content partnerships.
Education
Certifications and awards
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