I’m a senior sports marketing and content strategist with 15+ years of experience across brands, agencies and rights-holders. Founder of Sportsmarketing.fr, with senior leadership roles at PUMA, adidas, Coca-Cola, Publicis Sport, AKQA and Buzzman. I help premium and challenger brands design and scale high-impact sport marketing strategies — from sponsorship and brand platforms to content ecosystems and digital performance. I work at senior level, focusing on strategy, platforms and governance rather than execution.…

Hubert Munyazikwiye

I’m a senior sports marketing and content strategist with 15+ years of experience across brands, agencies and rights-holders. Founder of Sportsmarketing.fr, with senior leadership roles at PUMA, adidas, Coca-Cola, Publicis Sport, AKQA and Buzzman. I help premium and challenger brands design and scale high-impact sport marketing strategies — from sponsorship and brand platforms to content ecosystems and digital performance. I work at senior level, focusing on strategy, platforms and governance rather than execution.…

Available to hire

I’m a senior sports marketing and content strategist with 15+ years of experience across brands, agencies and rights-holders. Founder of Sportsmarketing.fr, with senior leadership roles at PUMA, adidas, Coca-Cola, Publicis Sport, AKQA and Buzzman.

I help premium and challenger brands design and scale high-impact sport marketing strategies — from sponsorship and brand platforms to content ecosystems and digital performance.

I work at senior level, focusing on strategy, platforms and governance rather than execution.

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Founder & Editor-in-Chief at Sportsmarketing.fr
January 1, 2008 - Present
Founded and leads Sportsmarketing.fr, overseeing editorial strategy, content development and industry engagement since 2008.
Senior Digital Marketing Manager at PUMA France
January 1, 2022 - January 1, 2025
Led digital marketing strategy and execution for the French market, with emphasis on social, content, sponsorships and performance initiatives.
Social Media Director at Publicis Sport
January 1, 2020 - January 1, 2022
Directed social media strategy and campaigns for sports clients, building scalable content programs and performance analytics.
Digital Publishing Manager at adidas France
January 1, 2016 - January 1, 2019
Managed adidas France's digital publishing, editorial calendars and content partnerships.
Digital Marketing Manager at UEFA EURO 2016 / Coca-Cola France
January 1, 2015 - January 1, 2016
Led digital marketing activities for UEFA EURO 2016 in France, coordinating content and social programs with Coca-Cola France.
Social Media Manager → Account Director at AKQA Paris
January 1, 2013 - January 1, 2015
Managed social media, client campaigns and account leadership for major brands, advancing multi-channel content strategies.
Head of Social Media & PR at Buzzman
January 1, 2011 - January 1, 2013
Head of social media and PR, crafting brand narratives and social activations for clients.

Education

Master’s Degree in Sport Marketing & Management at University of Strasbourg
January 11, 2030 - February 9, 2026
BSc International Management at Manchester Business School
January 11, 2030 - February 9, 2026

Qualifications

Valedictorian, Master’s Degree in Sport Marketing & Management
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Software & Internet, Professional Services, Travel & Hospitality

Skills

Experience Level