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I am an award-winning Senior Packaging Designer with 10+ years in graphic design and 5+ years specializing in end-to-end packaging artwork for premium FMCG, retail, health & wellness, beauty, spirits, and consumer brands. I build cohesive brand visual systems that translate strategy and consumer insights into shelf-ready, production-ready designs, with deep knowledge of print production, materials, finishing techniques, and sustainable packaging practices. I excel at managing multiple projects under tight deadlines in high-volume retail environments, presenting clear creative rationale to clients and internal stakeholders. I routinely produce high-fidelity 3D/CGI renders for approval workflows and e-commerce content, and I thrive in agency and in-house settings across multi-SKU portfolios in international English-first workflows.…I am an award-winning Senior Packaging Designer with 10+ years in graphic design and 5+ years specializing in end-to-end packaging artwork for premium FMCG, retail, health & wellness, beauty, spirits, and consumer brands. I build cohesive brand visual systems that translate strategy and consumer insights into shelf-ready, production-ready designs, with deep knowledge of print production, materials, finishing techniques, and sustainable packaging practices. I excel at managing multiple projects under tight deadlines in high-volume retail environments, presenting clear creative rationale to clients and internal stakeholders. I routinely produce high-fidelity 3D/CGI renders for approval workflows and e-commerce content, and I thrive in agency and in-house settings across multi-SKU portfolios in international English-first workflows.

Hugo Zuffo

Packaging Designer, Graphic Designer, Brand Designer, +2

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I am an award-winning Senior Packaging Designer with 10+ years in graphic design and 5+ years specializing in end-to-end packaging artwork for premium FMCG, retail, health & wellness, beauty, spirits, and consumer brands. I build cohesive brand visual systems that translate strategy and consumer insights into shelf-ready, production-ready designs, with deep knowledge of print production, materials, finishing techniques, and sustainable packaging practices. I excel at managing multiple projects under tight deadlines in high-volume retail environments, presenting clear creative rationale to clients and internal stakeholders. I routinely produce high-fidelity 3D/CGI renders for approval workflows and e-commerce content, and I thrive in agency and in-house settings across multi-SKU portfolios in international English-first workflows.…I am an award-winning Senior Packaging Designer with 10+ years in graphic design and 5+ years specializing in end-to-end packaging artwork for premium FMCG, retail, health & wellness, beauty, spirits, and consumer brands. I build cohesive brand visual systems that translate strategy and consumer insights into shelf-ready, production-ready designs, with deep knowledge of print production, materials, finishing techniques, and sustainable packaging practices. I excel at managing multiple projects under tight deadlines in high-volume retail environments, presenting clear creative rationale to clients and internal stakeholders. I routinely produce high-fidelity 3D/CGI renders for approval workflows and e-commerce content, and I thrive in agency and in-house settings across multi-SKU portfolios in international English-first workflows.

Available to hire

I am an award-winning Senior Packaging Designer with 10+ years in graphic design and 5+ years specializing in end-to-end packaging artwork for premium FMCG, retail, health & wellness, beauty, spirits, and consumer brands. I build cohesive brand visual systems that translate strategy and consumer insights into shelf-ready, production-ready designs, with deep knowledge of print production, materials, finishing techniques, and sustainable packaging practices.

I excel at managing multiple projects under tight deadlines in high-volume retail environments, presenting clear creative rationale to clients and internal stakeholders. I routinely produce high-fidelity 3D/CGI renders for approval workflows and e-commerce content, and I thrive in agency and in-house settings across multi-SKU portfolios in international English-first workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Senior Packaging Designer at Dexco

October 1, 2023 - June 9, 2024

Part of the Dexco Design Office team, dedicated to enhancing and ensuring excellence in the packaging of the Deca and Hydra brands. Oversees the entire lifecycle of packaging, from collaborating with engineering in the initial phase to developing designs and offline materials, centralizing the approval and purchasing process. Ensures the coherence and quality of Dexco’s visual identity, manages extensive existing portfolio, updates layouts, and participates in new product launch packaging. Committed to brand excellence to deliver packaging reflecting innovation and product quality including metals, ceramics, and showers.

Designer Sênior at Puravida Nestlé HealthScience

March 1, 2022 - October 1, 2023

Handled social media and digital launches for the Puravida PRIME infoproduct, achieving an average of 9k monthly leads and a record 62k leads in the largest launch. Responsible for strategic campaign design across Instagram, Facebook Ads, and Google Performance platforms. Participated in adapting to new ANVISA labeling rules updating packaging design for the portfolio. Played a key role in promoting the PuravidaCAST podcast and creating e-books for the Puravida PRIME streaming platform focusing on health and lifestyle promotion. Passionate about brand growth and audience engagement.

Designer Gráfico Especialista at doTERRA Internacional LLC

January 1, 2021 - March 1, 2022

Developed visual identity and over 15 packaging designs for kits. Responsible for all printed communication materials and created the brand 'Novas Opções do Programa de Fidelidade' including 9 packaging designs for this subscription program. Ensured correct application of the doTERRA brand on catalogs, books, handbooks, and corporate events. Handled photography and editing for national product launches and created customized products for corporate events overseeing manufacturing process.

Designer Gráfico at Pearson

April 1, 2015 - October 1, 2020

In charge of layout and illustration for print materials with extensive experience in editing and handling images with varying complexity. Involved from start to finish in the creation of exams and simulations administered nationwide through systems such as COC, Dom Bosco, and NAME.

Freelance Senior Packaging & Label Designer at Think Bold Studio

January 1, 2024 - Present

Design premium spirits packaging (whiskey, gin, vodka) for US and European clients, delivering end-to-end label systems and print-ready artwork; coordinate with production partners on materials, finishing techniques and color accuracy; develop cohesive brand visual systems across packaging and collateral.

Packaging Designer (Sole Designer, Full Brand Output) at Dexco (Deca Brand)

October 1, 2023 - Present

Own packaging design output for the Deca brand across 5+ product categories in retail and FMCG; deliver 200+ end-to-end projects; build scalable design systems; manage multiple concurrent projects; ensure compliance with international packaging legislation and print standards; achieved two WorldStar awards (WPO 2026) and cost/time improvements.

Senior Packaging Designer (Senior Art Director) at Nestlé Health Science – Puravida

March 1, 2022 - October 1, 2023

Owned 150+ packaging assets end-to-end; collaborated with Marketing, Regulatory, and Nutrition teams to ensure brand guidelines compliance and regulatory accuracy; built cohesive brand visual systems beyond packaging; developed premium seasonal launch packaging.

Senior Packaging & Artwork Designer (Sole In-House Designer) at doTERRA International

October 1, 2020 - March 1, 2022

Owned full packaging and print ecosystem; designed 15+ custom kit packaging solutions; led SKU regulatory reviews and visual consistency across markets.

Graphic Designer (DTP, Print Production & Prepress) at Pearson Latam

April 1, 2015 - October 1, 2020

Led layout, illustration, and production design for high-volume print deliverables; developed expertise in print fidelity, color management, prepress, and large-format production.

Senior Packaging & Label Designer at Think Bold Studio

January 1, 2024 - Present

Design premium spirits packaging for US and European clients; end-to-end label systems and packaging graphics; coordinate with production partners; develop brand visual systems across packaging and collateral; ensure color accuracy and luxury finishes in international production.