Hugo Zuffo
I am an award-winning Senior Packaging Designer with 10+ years in graphic design and 5+ years specializing in end-to-end packaging artwork for premium FMCG, retail, health & wellness, beauty, spirits, and consumer…
About
I am an award-winning Senior Packaging Designer with 10+ years in graphic design and 5+ years specializing in end-to-end packaging artwork for premium FMCG, retail, health & wellness, beauty, spirits, and consumer brands. I build cohesive brand visual systems that translate strategy and consumer insights into shelf-ready, production-ready designs, with deep knowledge of print production, materials, finishing techniques, and sustainable packaging practices.
I excel at managing multiple projects under tight deadlines in high-volume retail environments, presenting clear creative rationale to clients and internal stakeholders. I routinely produce high-fidelity 3D/CGI renders for approval workflows and e-commerce content, and I thrive in agency and in-house settings across multi-SKU portfolios in international English-first workflows.
- 11 years' experience
- Joined July 2025
Skills· 10
Languages
- PortugueseFluent
- EnglishFluent
Industry experience
- Consumer Goods
- Manufacturing
- Healthcare
- Media & Entertainment
- Education
- Retail
- Professional Services
- Life Sciences
Work experience· 10 roles
Design premium spirits packaging for US and European clients; end-to-end label systems and packaging graphics; coordinate with production partners; develop brand visual systems across packaging and collateral; ensure color accuracy and luxury finishes in international production.
Design premium spirits packaging (whiskey, gin, vodka) for US and European clients, delivering end-to-end label systems and print-ready artwork; coordinate with production partners on materials, finishing techniques and color accuracy; develop cohesive brand visual systems across packaging and collateral.
Own packaging design output for the Deca brand across 5+ product categories in retail and FMCG; deliver 200+ end-to-end projects; build scalable design systems; manage multiple concurrent projects; ensure compliance with international packaging legislation and print standards; achieved two WorldStar awards (WPO 2026) and cost/time improvements.
Education· 8
Certifications and awards· 5
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