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I'm Hui-Yi Sara Huang, a Marketing Consultant based in Amsterdam, The Netherlands. With 3+ years of experience in marketing strategy, digital marketing analytics, data science, and customer segmentation, I turn data into actionable insights that identify target audiences and optimize the customer journey, supporting business growth strategy. I’ve helped an independent music producer and several cultural events in building solid marketing plan and continuously growing.…I'm Hui-Yi Sara Huang, a Marketing Consultant based in Amsterdam, The Netherlands. With 3+ years of experience in marketing strategy, digital marketing analytics, data science, and customer segmentation, I turn data into actionable insights that identify target audiences and optimize the customer journey, supporting business growth strategy. I’ve helped an independent music producer and several cultural events in building solid marketing plan and continuously growing.

Hui-Yi Huang

Marketing Analyst, Data Scientist, Data Analyst, +2

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I'm Hui-Yi Sara Huang, a Marketing Consultant based in Amsterdam, The Netherlands. With 3+ years of experience in marketing strategy, digital marketing analytics, data science, and customer segmentation, I turn data into actionable insights that identify target audiences and optimize the customer journey, supporting business growth strategy. I’ve helped an independent music producer and several cultural events in building solid marketing plan and continuously growing.…I'm Hui-Yi Sara Huang, a Marketing Consultant based in Amsterdam, The Netherlands. With 3+ years of experience in marketing strategy, digital marketing analytics, data science, and customer segmentation, I turn data into actionable insights that identify target audiences and optimize the customer journey, supporting business growth strategy. I’ve helped an independent music producer and several cultural events in building solid marketing plan and continuously growing.

Available to hire

I’m Hui-Yi Sara Huang, a Marketing Consultant based in Amsterdam, The Netherlands. With 3+ years of experience in marketing strategy, digital marketing analytics, data science, and customer segmentation, I turn data into actionable insights that identify target audiences and optimize the customer journey, supporting business growth strategy. I’ve helped an independent music producer and several cultural events in building solid marketing plan and continuously growing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Dutch

Beginner

Italian

Beginner

Chinese

Fluent

Work Experience

Marketing Data Analyst at Freelancer | Entertainment Industry

January 1, 2025 - November 26, 2025

Partnered with startup clients to translate ambiguous objectives into measurable KPIs and analytical goals, enabling actionable customer segmentation and data-driven growth strategies. Defined customer personas and go-to-market strategies by combining funnel, behavioral, and segmentation analyses — driving up to 15x traffic growth for e-commerce and 2.5x campaign participation for offline events. Supported campaign budget allocation by identifying high-ROI channels and optimizing conversion rate under tight budgets, resulting in a 20x increase in global engagement through strategic resource planning. Built API-integrated dashboards in Looker Studio to monitor KPIs, enabling real-time performance tracking and faster cross-functional decisions.

Business Analyst and Account Manager at Fusionmedium Inc.

October 1, 2023 - October 1, 2023

Transformed ambiguous client KPIs into actionable media strategies, collaborating with internal data teams to define custom metrics, driving a 40% increase in top client budgets. Led cross-functional planning across data, sales, and product teams to tailor segmentation and marketing strategies for key accounts, boosting new client acquisition by 250%. Created dynamic dashboards and data visualizations to monitor campaign performance and present insights to both clients and senior leadership, increasing proposal success rates. Monitored industry trends and adapted B2B marketing strategies in real time, enhancing client retention and strengthening long-term partnerships with enterprise accounts.

Marketing and Data Analyst at Jin JiaLong Enterprise CO., LTD.

April 1, 2021 - April 1, 2021

Designed the omnichannel marketing strategy by analyzing customer behavior and market trends, defining personas through RFM and CLV segmentation, and launching tailored campaigns across 5 new global channels. Led digital transformation and drove e-commerce revenue share from 2% to 15% (+800% YoY) by collaborating with internal teams to refine UI/UX, establish KPIs, and optimize campaign performance and budget allocation. Built an end-to-end tracking pipeline with developers to integrate CRM, ERP, GA4, and ad data, enabling real-time dashboards that detected a 15% revenue loss and informed timely cross-functional solutions. Presented business insights to senior management, translating complex findings into strategic recommendations by synthesizing campaign results, customer patterns, and team feedback across departments.