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I am Humera Fatima, a digital product designer specializing in consumer-facing mobile and web experiences. I build design systems, improve accessibility, and ensure cross-platform consistency. I’ve led features reaching 2M+ users, improved engagement by 15-50% across projects, and collaborated with engineering teams to deliver seamless, scalable user experiences. I enjoy turning complex problems into elegant interfaces and advocate for inclusive, accessible design. I thrive in cross-disciplinary environments and love prototyping with AI, researching user needs, and delivering measurable results.…I am Humera Fatima, a digital product designer specializing in consumer-facing mobile and web experiences. I build design systems, improve accessibility, and ensure cross-platform consistency. I’ve led features reaching 2M+ users, improved engagement by 15-50% across projects, and collaborated with engineering teams to deliver seamless, scalable user experiences. I enjoy turning complex problems into elegant interfaces and advocate for inclusive, accessible design. I thrive in cross-disciplinary environments and love prototyping with AI, researching user needs, and delivering measurable results.

Humera Fatima

UX Designer, Product Designer, Sound Designer, +4

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I am Humera Fatima, a digital product designer specializing in consumer-facing mobile and web experiences. I build design systems, improve accessibility, and ensure cross-platform consistency. I’ve led features reaching 2M+ users, improved engagement by 15-50% across projects, and collaborated with engineering teams to deliver seamless, scalable user experiences. I enjoy turning complex problems into elegant interfaces and advocate for inclusive, accessible design. I thrive in cross-disciplinary environments and love prototyping with AI, researching user needs, and delivering measurable results.…I am Humera Fatima, a digital product designer specializing in consumer-facing mobile and web experiences. I build design systems, improve accessibility, and ensure cross-platform consistency. I’ve led features reaching 2M+ users, improved engagement by 15-50% across projects, and collaborated with engineering teams to deliver seamless, scalable user experiences. I enjoy turning complex problems into elegant interfaces and advocate for inclusive, accessible design. I thrive in cross-disciplinary environments and love prototyping with AI, researching user needs, and delivering measurable results.

Available to hire

I am Humera Fatima, a digital product designer specializing in consumer-facing mobile and web experiences. I build design systems, improve accessibility, and ensure cross-platform consistency. I’ve led features reaching 2M+ users, improved engagement by 15-50% across projects, and collaborated with engineering teams to deliver seamless, scalable user experiences.
I enjoy turning complex problems into elegant interfaces and advocate for inclusive, accessible design. I thrive in cross-disciplinary environments and love prototyping with AI, researching user needs, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founding UX Designer at Day Dream Technologies

January 1, 2025 - Present

Lead differentiated brand positioning through market and competitor analysis to guide early design decisions for new product offerings in the tech space.

Radical AI Product Design Intern at Radical AI

September 1, 2024 - August 11, 2025

Designed error notifications for an AI Assistant using Gemini API, which reduced user errors by 50% and doubled educators' course output, enhancing instructional efficiency.

UX Designer II at Zeta

June 1, 2023 - August 11, 2025

Designed multiple web dashboards improving customer service efficiency including a Transaction Center dashboard that reduced support call duration by 40% and increased ticket resolution speed by 25%. Led content audits and design system adoption to increase accessibility and task completion efficiency by 20%. Created notification sound designs that achieved 90% user recognition accuracy, reinforcing brand trust. Enhanced mobile app usability for corporate benefits product, leading to 15% increase in user satisfaction.

UX Designer at Reliance Jio

April 1, 2021 - August 11, 2025

Led 0-1 design and implementation of Health Summary Card and menstrual health management feature, increasing user engagement and health monitoring capabilities for millions of users. Built and maintained Jio's design system for seamless web and mobile experience. Collaborated on design QA to reduce user-reported issues by 40% and increase satisfaction by 15%.

UI Designer at GoEvive

April 1, 2020 - August 11, 2025

Led design of Best Match doctor search feature on mobile app resulting in 35% increased engagement. Designed chatbot and feedback flows, improving product responsiveness and accessibility. Conducted design QA to improve key metrics like time-on-task and accessibility.

Founding UX Designer at Day Dream Technologies

January 1, 2025 - Present

Led product UX for multiple consumer-oriented mobile and web experiences; performed market-trend and competitor analysis to guide brand positioning; leveraged AI for rapid prototyping and early usability issue identification; collaborated with engineering to deliver seamless, scalable user experiences.

UX Designer II at Zeta

June 1, 2023 - October 10, 2025

Designed Transaction Center - Financial Data Web Dashboard; created dashboard for HDFC Bank Support Agents to reduce call durations by 40%; adapted dashboard for Operations Center to enable 25% faster ticket resolution; developed personas, user flows, and prototypes; built reusable UI components for the financial system design library.

UX Designer at Reliance Jio

April 1, 2021 - October 10, 2025

Designed Health Summary Card from concept to launch, increasing engagement for 2 million mobile users; created a menstrual health management feature for 700k+ users; collaborated with engineers on Design QA, reducing user-reported issues by 40% and increasing satisfaction scores by 15%; built a design system from scratch with a unified component library.

UI Designer at GoEvive

April 1, 2020 - October 10, 2025

Led design for Best Match doctor search feature, helping users find optimal care and driving adoption by major corporations; increased native mobile app engagement by 35%; designed features including chatbot and in-app customer feedback flow; improved metrics like time-on-task, information architecture, responsiveness, and accessibility through design QA.

Founding UX Designer at Dream Technologies

January 1, 2025 - Present

Led UX design for consumer-facing mobile and web experiences, establishing product direction, conducting user research, and running usability tests. Leveraged AI to generate prototypes, guided early feature ideation, and collaborated with engineering teams to deliver scalable, seamless user experiences across platforms with attention to accessibility and cross-platform consistency.

UX Designer II at Zeta

June 1, 2023 - October 10, 2025

Designed dashboards for HDFC Bank Support Agents and Operations Center, enabling faster issue resolution and clearer data visualization. Created personas, user flows, and prototypes; standardized reusable UI components for a bank design library to ensure consistency across apps. Achieved 25-40% improvements in ticket resolution times; collaborated with cross-disciplinary teams to visualize complex payment processes.

UX Designer at Reliance Jio

April 1, 2021 - October 10, 2025

Designed Health Summary Card from concept to launch, increasing engagement for 2 million mobile users. Created a menstrual health management feature for 700k+ users; partnered with engineers for design QA, reducing user-reported issues by 40% and increasing satisfaction by 15%.

UI Designer at GoEvive

April 1, 2020 - October 10, 2025

Led design for Best Match doctor search feature to help users find optimal care and drive adoption by major corporate clients. Increased native mobile app engagement by 35%. Designed features including a chat bot and in-app customer feedback flow; improved key product metrics such as time-on-task, information architecture, responsiveness, and accessibility via design QA.

Product Design Intern at Radical AI

September 1, 2024 - October 10, 2025

Designed error notifications for AI assistant web app using Gemini API, reducing user error rates by 50% and doubling educator course output. Integrated AI insights to prioritize features, improving alignment with user needs and business goals.

Founding UX Designer at Day Dream Technologies

January 1, 2025 - November 20, 2025

Conducted market trend and competitor analysis to guide brand positioning. Leveraged AI for efficient brainstorming and rapid prototype generation, enabling early identification and correction of usability issues. Applied AI-driven analytics to user feedback, reducing design iteration time by 30%. Collaborated with engineering teams to deliver seamless, scalable UX across mobile and web platforms. Led end-to-end design efforts from concept through iteration and handoff, achieving a cohesive user experience at scale.

UX Designer II at Transaction Center - Financial Data Web Dashboard

June 1, 2023 - June 1, 2023

Designed dashboards for Bank Support Agents to quickly find answers during customer calls, reducing average call duration by 40%. Adapted the transaction data dashboard for Operations Center agents, enabling 25% faster ticket resolution. Collaborated with multidisciplinary teams to visualize complex payment processes into clear dashboard features, created personas, user flows, and prototypes, and built reusable UI components for a consistent banking app library. Led project work for client Sodexo, enhancing onboarding and benefit redemption flows.

UX Designer at Reliance Jio

April 1, 2021 - April 1, 2021

Led design QA with engineers to refine Health Summary Card from concept to launch, increasing engagement for 2 million mobile users; created menstrual health management feature for 700k+ users; improved clarity of actions in merchant checkout and reduced confusion in redemption processes. Collaborated across teams to deliver accessible, scalable UX for core mobile experiences.

UI Designer at BSwift (previously GoE vive)

April 1, 2020 - April 1, 2020

Led design for Best Match doctor search feature, helping users find optimal care and driving adoption by major corporate clients. Increased native mobile app engagement by 35%. Designed features including in-app chatbot and in-app user feedback flow. Improved key product metrics such as time-on-task, information architecture, responsiveness, and accessibility through design QA.

Radical AI Product Design Intern at Radical AI

September 1, 2024 - September 1, 2024

Designed error notifications for an AI Assistant web-app using the Gemini API, cutting user errors by 50% and doubling educators’ course output. Integrated AI insights to prioritize features, improving alignment with user needs and business goals.