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I'm Peggy Hung, a results-driven Email Marketing Specialist based in Vancouver. I design and optimize automated lifecycle campaigns across Klaviyo and Attentive, blending data-driven segmentation with creative storytelling to boost engagement, loyalty, and lifetime value. I thrive in cross-functional teams, partnering with design and copy to deliver cohesive campaigns that feel personal at scale. Over the past decade, I've led retention programs for fashion, SaaS, insurance, car share app, and beauty brands, turning experiments into measurable growth and maintaining compliance and deliverability standards. I'm passionate about mentoring teams, improving data hygiene, and building scalable frameworks that unify email, SMS, in-app and push notification under one strategy.…I'm Peggy Hung, a results-driven Email Marketing Specialist based in Vancouver. I design and optimize automated lifecycle campaigns across Klaviyo and Attentive, blending data-driven segmentation with creative storytelling to boost engagement, loyalty, and lifetime value. I thrive in cross-functional teams, partnering with design and copy to deliver cohesive campaigns that feel personal at scale. Over the past decade, I've led retention programs for fashion, SaaS, insurance, car share app, and beauty brands, turning experiments into measurable growth and maintaining compliance and deliverability standards. I'm passionate about mentoring teams, improving data hygiene, and building scalable frameworks that unify email, SMS, in-app and push notification under one strategy.

Peggy Hung

Digital Marketer, Growth Marketer, Marketing Automation Specialist, +6

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I'm Peggy Hung, a results-driven Email Marketing Specialist based in Vancouver. I design and optimize automated lifecycle campaigns across Klaviyo and Attentive, blending data-driven segmentation with creative storytelling to boost engagement, loyalty, and lifetime value. I thrive in cross-functional teams, partnering with design and copy to deliver cohesive campaigns that feel personal at scale. Over the past decade, I've led retention programs for fashion, SaaS, insurance, car share app, and beauty brands, turning experiments into measurable growth and maintaining compliance and deliverability standards. I'm passionate about mentoring teams, improving data hygiene, and building scalable frameworks that unify email, SMS, in-app and push notification under one strategy.…I'm Peggy Hung, a results-driven Email Marketing Specialist based in Vancouver. I design and optimize automated lifecycle campaigns across Klaviyo and Attentive, blending data-driven segmentation with creative storytelling to boost engagement, loyalty, and lifetime value. I thrive in cross-functional teams, partnering with design and copy to deliver cohesive campaigns that feel personal at scale. Over the past decade, I've led retention programs for fashion, SaaS, insurance, car share app, and beauty brands, turning experiments into measurable growth and maintaining compliance and deliverability standards. I'm passionate about mentoring teams, improving data hygiene, and building scalable frameworks that unify email, SMS, in-app and push notification under one strategy.

Available to hire

I’m Peggy Hung, a results-driven Email Marketing Specialist based in Vancouver. I design and optimize automated lifecycle campaigns across Klaviyo and Attentive, blending data-driven segmentation with creative storytelling to boost engagement, loyalty, and lifetime value. I thrive in cross-functional teams, partnering with design and copy to deliver cohesive campaigns that feel personal at scale.

Over the past decade, I’ve led retention programs for fashion, SaaS, insurance, car share app, and beauty brands, turning experiments into measurable growth and maintaining compliance and deliverability standards. I’m passionate about mentoring teams, improving data hygiene, and building scalable frameworks that unify email, SMS, in-app and push notification under one strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Retention Marketing Manager at BN3TH Apparel

April 1, 2025 - October 22, 2025

Led retention marketing for BN3TH Apparel, owning Klaviyo and Attentive strategy for Shopify storefronts. Developed automated flows (welcome, post-purchase, abandoned cart, win-back) to drive repeat purchase and lifetime value. Increased CTR by 20% and revenue by 15% through A/B testing and flow optimization. Built advanced segmentation for personalized product-drop campaigns and loyalty promotions. Unified email and SMS under a single retention framework, optimizing cadence and creative based on performance data. Mentored team on deliverability, segmentation hygiene, and campaign QA. Partnered with design and copy teams, managing agency-style workflows across multiple projects.

Marketing Manager (Contract) at Amazon Web Services (AWS)

December 1, 2023 - October 22, 2025

Certified Email QA Specialist; conducted final creative, copy, and technical reviews across global AWS campaigns. Built HTML email templates and long-form blog posts with responsive design and accessibility compliance. Led lifecycle nurture campaigns generating over $2M incremental revenue, leveraging behavioral segmentation and data-driven targeting. Collaborated with data and engineering teams to translate insights into actionable campaign strategies.

CRM & Database Marketing Manager at BC Automobile Association (BCAA) Car Share, Insurance & Membership

July 1, 2022 - October 22, 2025

Managed an internal service team of two specialists, supporting 20 internal product marketing managers on email and CRM strategy. Owned email, SMS, and in-app communication strategy, increasing renewal conversion by 20%. Designed trigger-based customer journeys and led multivariate testing, boosting engagement by 25%. Collaborated cross-functionally with product, creative, and analytics to deliver data-driven retention initiatives.

Asia Pacific CRM Manager at LVMH Group (Parfums Christian Dior & Fendi)

December 31, 2018 - October 22, 2025

Directed CRM + lifecycle marketing programs across 7 countries, engaging 2M+ customers. Managed 8-figure DTC brands (Dior, Fendi), scaling customer retention programs across ecommerce and retail. Rolled out CRM tool adoption and training across regional teams; delivered multi-channel acquisition, upsell, and loyalty campaigns.

Corporate CRM Manager at Estée Lauder Companies

December 31, 2013 - October 22, 2025

Provided corporate-level CRM and lifecycle strategy across multiple prestige brands (Estée Lauder, Clinique, MAC). Managed cross-brand retention calendars and loyalty programs to increase purchase frequency and customer lifetime value. Partnered with regional brand teams to deliver consistent storytelling and customer segmentation strategies.

CRM & Consumer Marketing Manager at Pfizer Hong Kong Ltd

December 31, 2009 - October 22, 2025

Managed loyalty program development and retail partner acquisition campaigns, improving consumer engagement.

Manager, Marketing at Staples Business Depot

December 31, 2007 - October 22, 2025

Oversaw direct marketing programs with a $20M annual budget, leading a national team executing multi-channel customer campaigns.