Peggy Hung

Led retention marketing for BN3TH Apparel, owning Klaviyo and Attentive strategy for Shopify storefronts. Developed automated flows (welcome, post-purchase, abandoned cart, win-back) to drive repeat purchase and lifetime value. Increased CTR by 20% and revenue by 15% through A/B testing and flow optimization. Built advanced segmentation for personalized product-drop campaigns and loyalty promotions. Unified email and SMS under a single retention framework, optimizing cadence and creative based on performance data. Mentored team on deliverability, segmentation hygiene, and campaign QA. Partnered with design and copy teams, managing agency-style workflows across multiple projects.

Certified Email QA Specialist; conducted final creative, copy, and technical reviews across global AWS campaigns. Built HTML email templates and long-form blog posts with responsive design and accessibility compliance. Led lifecycle nurture campaigns generating over $2M incremental revenue, leveraging behavioral segmentation and data-driven targeting. Collaborated with data and engineering teams to translate insights into actionable campaign strategies.

Managed an internal service team of two specialists, supporting 20 internal product marketing managers on email and CRM strategy. Owned email, SMS, and in-app communication strategy, increasing renewal conversion by 20%. Designed trigger-based customer journeys and led multivariate testing, boosting engagement by 25%. Collaborated cross-functionally with product, creative, and analytics to deliver data-driven retention initiatives.