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I'm a Senior Growth Product Professional with over 11 years of experience specializing in Growth Product Management and Technical SEO. I design and run high-velocity growth engines for B2B SaaS using Product-Led Growth (PLG) tactics and GEO/AEO strategies, consistently boosting product adoption and revenue. I leverage Google Analytics, A/B testing, and developer marketing to optimize funnels and drive developer acquisition. I thrive in cross-functional teams and love turning data into scalable growth initiatives.…I'm a Senior Growth Product Professional with over 11 years of experience specializing in Growth Product Management and Technical SEO. I design and run high-velocity growth engines for B2B SaaS using Product-Led Growth (PLG) tactics and GEO/AEO strategies, consistently boosting product adoption and revenue. I leverage Google Analytics, A/B testing, and developer marketing to optimize funnels and drive developer acquisition. I thrive in cross-functional teams and love turning data into scalable growth initiatives.

Hunter Lott

Growth Marketer, Product Designer, UX Designer, +4

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I'm a Senior Growth Product Professional with over 11 years of experience specializing in Growth Product Management and Technical SEO. I design and run high-velocity growth engines for B2B SaaS using Product-Led Growth (PLG) tactics and GEO/AEO strategies, consistently boosting product adoption and revenue. I leverage Google Analytics, A/B testing, and developer marketing to optimize funnels and drive developer acquisition. I thrive in cross-functional teams and love turning data into scalable growth initiatives.…I'm a Senior Growth Product Professional with over 11 years of experience specializing in Growth Product Management and Technical SEO. I design and run high-velocity growth engines for B2B SaaS using Product-Led Growth (PLG) tactics and GEO/AEO strategies, consistently boosting product adoption and revenue. I leverage Google Analytics, A/B testing, and developer marketing to optimize funnels and drive developer acquisition. I thrive in cross-functional teams and love turning data into scalable growth initiatives.

Available to hire

I’m a Senior Growth Product Professional with over 11 years of experience specializing in Growth Product Management and Technical SEO. I design and run high-velocity growth engines for B2B SaaS using Product-Led Growth (PLG) tactics and GEO/AEO strategies, consistently boosting product adoption and revenue.

I leverage Google Analytics, A/B testing, and developer marketing to optimize funnels and drive developer acquisition. I thrive in cross-functional teams and love turning data into scalable growth initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Search Product Director at CATALIS

February 1, 2024 - Present

Design and execute the first search growth strategy for B2B SaaS solutions, optimizing for Product-Led Growth (PLG) to drive developer acquisition. Lead as Scrum Master and Senior Product Director, partnering with cross-functional PMs to integrate Technical SEO into core product development cycles using Jira. Execute a holistic content strategy utilizing Contentful to maximize revenue and retention across diverse product verticals, focusing on high-velocity growth. Architected the organizational shift to AIO and GEO (Generative Engine Optimization) to protect organic discoverability against AI-powered search engines.

SEO Solutions Engineer at SEARCHMETRICS

January 1, 2021 - February 1, 2024

Analyze and execute technical SEO audits for Enterprise B2B SaaS clients, designing scalable solutions to drive developer signups through technical discovery. Design ROI models and present data-driven growth strategies using Google Analytics to maximize product adoption and conversion efficiency. Collaborate with Product and Business Development teams to design tailored SEO solutions that align with developer marketing and account management goals. Optimize search infrastructure using Python and SQL-based insights to enhance technical performance and indexation for global Enterprise accounts.

SEO Product Manager at JERRY.AI

December 1, 2019 - January 1, 2021

Design and implement a comprehensive GTM strategy for new product launches, integrating Product-Led Growth (PLG) tactics to accelerate user acquisition. Execute A/B testing protocols on the first public-facing website to optimize conversion funnels and enhance overall search performance. Lead cross-functional teams using Figma for UI/UX alignment to enhance website visibility and technical performance in competitive markets. Analyze market trends and complete monthly TAM analysis to identify competitors and optimize the growth engine for high-velocity scaling.

Director of Search Operations at ENDGAME360

February 1, 2017 - January 31, 2020

Optimize search operations to drive traffic and engagement, leveraging A/B testing to improve conversion funnels for product adoption. Design data-driven growth strategies that increased ROI through rigorous analysis of search trends and the competitive landscape using SQL. Analyze and manage resource allocation for search operations to ensure high-velocity execution of growth projects and technical roadmap efficiency.

SEO Manager, Technical SEO Product Manager at ENDGAME360

May 1, 2014 - February 1, 2017

Lead high-scale site migrations (3M+ URLs), optimizing Technical SEO architecture to maintain authority and visibility during structural shifts. Analyze user behavior data via Google Analytics to design improvements in site structure, successfully reducing bounce rates and increasing user engagement. Optimize content production workflows and managed a team of creators to deliver high-quality, search- optimized materials for developer marketing.