Huong Nguyen

Campaign Manager at Buttermilk Agency

Campaign management across beauty, fashion, FMCG, and tech clients; led end-to-end influencer and Brand Fans campaigns, covering briefs, creator discovery, negotiation, contracting, content approvals, and post-campaign reporting. Delivered multi-market campaigns with strong KPI attainment across UK, US, Australia, Turkey, Colombia, Philippines, and Vietnam. Maintained 100% client satisfaction, led senior teams, and mentored direct reports. Developed creator briefs, leveraging audience research and trends to drive engagement (1M+ organic views across high-performing pieces).

Managed social channels across Instagram, Facebook and Twitter for a portfolio of destination-led and fashion accounts (including Carnaby, Soho, Marylebone, Connaught Village, Rolling Stones No.9, and IKKS Paris). Owned content creation and planning, producing end-to-end social content including filming and editing, and supporting F&B shoots. Wrote copy for social posts, website content, magazine articles, and monthly newsletters. Liaised with retail and F&B partners to drive participation in destination-wide activities and support content delivery. Led influencer partnership activity including creator discovery, negotiation, contracting, content approvals and post-campaign reporting; organized store revisits and PR gifting for influencers. Supported 360° campaign planning and delivery across pre-promotion, talent/supplier sourcing, event coordination and post-campaign reporting (e.g., Carnaby Christmas 2022).