Available to hire
I am Sofia P. Hurtado, an award-winning Senior Art Director with over 7 years of experience in print publishing, specializing in graphic and layout design.
Hailing from a fine arts background, I developed my style toward immersive visual narratives through graphic design and branding. Adept in both traditional illustration and emerging digital media, I am passionate about shaping how people engage with stories, art, and design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Art Director at Museo Pambata
January 1, 2020 - PresentFirst interactive children's museum in the Philippines; specialized in tactile print activities; advised on neurodiversity-aware scholastic design choices.
Panelist at Annecy International Animation Film Festival
January 1, 2025 - September 10, 2025Panelist for animation pipelines and storyboarding at the world's leading animation film festival.
Workshop Lecturer at Autonomous University of Madrid
January 1, 2023 - PresentLed workshops on child development psychology in the arts.
Author & Illustrator at Self-published
January 1, 2022 - September 10, 2025Created and published a Children's Guide Kit to Digital Privacy; designed parent guide books and tactile print activity kits for children.
Volunteer at Philippine Board on Books for Young People
January 1, 2022 - September 10, 2025Content creation for campaigns promoting local children's books; participated in reading sessions and storytelling caravans in communities.
Visual Consultant at Philippine Department of Education
January 1, 2020 - PresentCreated learning materials and programs for underserved regions; oversaw multilingual children's activity print kit development for NGO partnerships.
Layout Designer / Art Director for Book Covers at Adarna House
January 1, 2020 - September 10, 2025Book layout design; art direction for book series covers; design and illustration work for children's publishing.
Art Director at The Moment Group
January 1, 2024 - PresentContract role providing creative direction for brand campaigns, design execution, and interior styling for F&B concepts.
Photographer / Contributing Photographer at Vogue Philippines
December 31, 2023 - September 30, 2025Editorial, event, and fashion photography for Vogue Philippines.
Production Designer at Fifth Wall Fest
December 31, 2023 - September 30, 2025Production design for festival events, including set and stage design.
Production Designer at Sugarlandia - Don Papa Rum Product Activation
December 31, 2023 - September 30, 2025Spatial design and experiential activation for Don Papa Rum product launch.
Set Designer at Guava Sketches / Fashion Showroom Project
December 31, 2023 - September 30, 2025Set design and installation for fashion showroom event productions.
Art Director at The Moment Group
January 1, 2024 - PresentArt direction for agency campaigns and branding projects (contract).
Designer & Interior Stylist at Manila F&B Collective
January 1, 2024 - PresentDesigner and interior styling for food and beverage concepts and venues.
Contributing Photographer at Vogue Philippines Fashion Magazine
January 1, 2024 - PresentEditorial, event, and fashion photography contributions.
Production Designer at Fifth Wall Fest Philippines
January 1, 2024 - PresentStage and production design for festival events and film showcases.
Art Director at The Moment Group (contract)
January 1, 2024 - PresentArt Director for The Moment Group on contract; Manila-based project for F&B brand identity, interior styling, and editorial photography contributions for Vogue Philippines Fashion Magazine (editorial, events, and fashion photography).
Art Director at The Moment Group
January 1, 2024 - PresentContract role; Manila-based art direction for campaigns and events.
Designer & Interior Stylist at F&B Collective
January 1, 2024 - PresentDesign and interior styling for brand concepts and spaces.
Contributing Photographer at Vogue Philippines
January 1, 2024 - PresentEditorial, events, & fashion photography for Vogue Philippines.
Production Designer at Fifth Wall Festival / Philippines International Movement Platform
January 1, 2023 - PresentSpatial designer and in-house photographer for festival productions.
Production Designer at Certified Calm
January 1, 2023 - PresentVisual merchandising and interior styling for premium lifestyle boutique.
Visual Director at Vogue Spain Fashion Magazine
January 1, 2023 - PresentEditorial production direction for fashion features.
Brand Consultant at MIIS TA (contract)
January 1, 2020 - PresentBrand identity, brand book creation, and photography styling for a London-based fashion brand.
Interior Stylist at Careless Music Philippines
January 1, 2020 - PresentDesigning and styling for Careless Music's recording spaces and related visuals.
Art Director & Photographer at Strokes Eye Beauty Studio
January 1, 2019 - PresentBrand styling, campaign direction and photography for beauty studio in the Philippines.
Education
Diploma of Fine Arts in Visual Narrative at Institute Europeo Design
January 1, 2022 - January 1, 2023Bachelor of Arts in Multimedia Arts (Graphic Communication), Minor in Print & Typography at La Salle – College of Saint Benilde
January 1, 2018 - January 1, 2022Senior High School at Meridian International School
January 1, 2017 - January 1, 2018Bachelor of Arts in Multimedia at La Salle – College of Saint Benilde
January 1, 2018 - January 1, 2022Senior High School at Meridian International Senior High School
January 1, 2017 - January 1, 2018Junior High School - Arts at Philippine High School for the Arts
January 1, 2012 - January 1, 2016Diploma in Branding & Art Direction at Institute Europeo di Design (IED)
January 1, 2022 - January 1, 2023Diploma Course in Branding & Art Direction at Istituto Europeo di Design (IED)
January 1, 2022 - January 1, 2023Bachelor of Arts in Multimedia, Minor in Set Design at De La Salle – College of Saint Benilde
January 1, 2018 - January 1, 2022Senior High School at Meridian International School
January 1, 2017 - January 1, 2018Valedictorian, Philippine High School for the Arts at Philippine High School for the Arts
January 1, 2015 - January 1, 2016Bachelor of Arts in Multimedia at De La Salle – College of Saint Benilde
January 1, 2018 - January 1, 2022Senior High School - Arts & General Education, 3rd Honors at Meridian International
January 1, 2017 - January 1, 2018Valedictorian at Philippine High School for the Arts
January 1, 2015 - January 1, 2016Bachelor of Arts in Multimedia at De La Salle – College of Saint Benilde
January 1, 2018 - January 1, 2022Senior High School at Meridian International Senior High School
January 1, 2017 - January 1, 2018Qualifications
Valedictorian, Philippine High School for the Arts
January 1, 2015 - January 1, 20163rd Honors, Art & General Education, Meridian International
January 1, 2017 - January 1, 20181st Honor, Dean's List, Meridian International
January 1, 2018 - January 1, 20193rd Place, ACYCEF Art Competition, Guangzhou, China
January 1, 2015 - January 1, 2016Diploma in Branding & Art Direction
January 1, 2022 - January 1, 2023National Merit Arts Scholar
January 1, 2012 - January 1, 2016Diploma Course in Branding & Art Direction
January 1, 2022 - January 1, 2023Summa Cum Laude
January 1, 2018 - January 1, 20221st Honors, Dean's List
January 1, 2020 - January 1, 2021Outstanding Thesis Project
January 1, 2019 - January 1, 2020Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services, Other, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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