Huxley Legaspi

Contributed to information architecture planning for a website rebuild by separating four service lines into dedicated pages with distinct keyword targets. Wrote question-led FAQ sections to capture long-tail informational queries. Produced long-form pillar content mapped to a service line to capture upstream informational intent and route it to commercial pages. Delivered full-stack SEO support including keyword research and on-page optimization using SEMrush. Managed social media accounts and content planning; ran email marketing campaigns for engagement and retention.

Owned weekly technical site-health monitoring for 70+ client sites in Ahrefs, identifying recurring error patterns, creating/filing development tasks, and reporting results in biweekly syncs. Managed Google Search Console error reporting, Core Web Vitals, and PageSpeed tracking. Led client onboarding including Ahrefs configuration, information architecture planning, plugin setup (Yoast, SEMrush, IndexNow, redirects), and full-site audits covering spelling/grammar, CRO, taxonomy, and metadata. Led a QA project clearing a 400+ post backlog by delegating fixes and coordinating heading-tag/template updates with developers. Delivered migration and cleanup work including 301 resolution, redirect mapping for removed microsites, redirect-loop clearing, and content audits after page removals. Later promoted from informational-intent content work to become an on-page team SEO strategist representative.

Built and launched a WordPress site for a local hospitality business, setting up Google Search Console and Google Analytics 4 from scratch. Conducted keyword research and site mapping using auditing from Screaming Frog, then monitored performance over multiple months post-launch.