I'm an experiential designer who thrives at the intersection of storytelling, design, and technology. I've led and collaborated with multidisciplinary teams at global agencies to create immersive brand experiences, retail environments, and live-events that resonate with guests. I love translating guest journeys into sketches, 3D models, and polished visuals that communicate clearly to stakeholders and drive fabrication. My work blends graphic design, set design, and environmental storytelling to turn ideas into tangible, show-stopping experiences.

Heidi Yukari van Den Berg

I'm an experiential designer who thrives at the intersection of storytelling, design, and technology. I've led and collaborated with multidisciplinary teams at global agencies to create immersive brand experiences, retail environments, and live-events that resonate with guests. I love translating guest journeys into sketches, 3D models, and polished visuals that communicate clearly to stakeholders and drive fabrication. My work blends graphic design, set design, and environmental storytelling to turn ideas into tangible, show-stopping experiences.

Available to hire

I’m an experiential designer who thrives at the intersection of storytelling, design, and technology. I’ve led and collaborated with multidisciplinary teams at global agencies to create immersive brand experiences, retail environments, and live-events that resonate with guests.

I love translating guest journeys into sketches, 3D models, and polished visuals that communicate clearly to stakeholders and drive fabrication. My work blends graphic design, set design, and environmental storytelling to turn ideas into tangible, show-stopping experiences.

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Language

English
Fluent

Work Experience

Facilities & Store Design Coordinator at Harbor Freight Tools Corporate
January 1, 2021 - June 1, 2021
Designed layouts for new stores, produced AutoCAD/CAD drawings, and prepared preliminary construction documentation as part of a major rebrand.
Environmental Designer at SporSpot
April 1, 2021 - September 1, 2021
Collaborated with a multi-disciplinary team to analyze, interpret, and visualize guest journey narratives into sketches, storyboards, and key concept art; developed 3D models for rendering and fabrication pitches.
Junior Experiential Designer at Enfantterrible (EN/TER)
August 1, 2021 - February 1, 2022
Designed experiences for branded events and festivals; contributed to activations for Sports Illustrated, Lucky Brand, and Juicy Couture at major festivals including Lalapalooza and Life is Beautiful.
Experiential Designer at Shiraz Creative LLC.
February 1, 2022 - May 1, 2025
Award-winning global experience agency delivering B2C & B2B brand experiences, campaigns, launches, events, and more.
Freelance Experiential Designer at AMP Agency
June 1, 2025 - Present
Developed immersive brand experiences for Amazon projects in collaboration with Intel Gaming and Formula One Racing; focused on connecting technology, entertainment, and live events.
Experiential Designer at 424 Productions
September 1, 2025 - Present
Contributed to two Super Bowl events for the winning team and Fanatics; partnered with brands including Ulta Beauty, Fenty Beauty, Campari, Nivea, and Amazon Prime Video.
Laser Lab Technician at ArtCenter College of Design
August 1, 2017 - May 1, 2020
Trained in digital fabrication workflows (3D printing, CNC, laser cutting); prepped and cleared files for production.
Exhibit & Spatial Designer at Legacy LA
August 1, 2019 - November 1, 2019
Prepared art exhibits and spatial designs as part of youth-centric community art initiatives.
Freelance: 3D Modeling and Visual Artist at Live Nation & DLS Events LLC
March 1, 2019 - August 1, 2020
Created visual mock-ups, 3D models, renderings, and technical drawings for festival and social gathering experiences.

Education

Bachelor’s of Science Degree in Environmental Design/Architecture at ArtCenter College of Design
September 1, 2015 - May 1, 2020
Fine Arts at Moorpark College
September 1, 2012 - April 1, 2014
Bachelor's of Science Degree in Environmental Design / Architecture at ArtCenter College of Design
September 1, 2015 - May 1, 2020
Fine Arts at Moorpark College
September 1, 2012 - April 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet
    uniE621 Resy Reservationship,Experiential Designer
    We collaborated with Resy for their captivating ‘Reservations’ pop-up tent campaign held in Flatiron Plaza. The event featured the release of a month’s worth of reservations, aimed at assisting NYC diners in finding their ideal restaurant match. Attendees were thrilled with the opportunity to secure reservations at a diverse selection of restaurants, making it a convenient and exhilarating avenue for discovering new and enticing dining experiences. designer graphicdesigner experientialdesign 3ddesign
    paper My Work

    With a background in experiential and environmental design across entertainment & food, beauty, gaming, and lifestyle brands, I’m passionate about creating immersive spaces that feel emotionally engaging, visually elevated, and deeply memorable.

    Throughout my career, I’ve worked on a wide range of experience-led activations and branded environments for clients including Reddit, Resy, American Express, Paramount, Amazon Prime Video, Covergirl and Ulta Beauty. My work has included everything from large-scale experiential activations and convention environments to hospitality-inspired pop-ups and immersive storytelling moments. I love translating conceptual ideas into thoughtful, buildable environments that balance creativity with guest experience and production realities.

    I’m highly proficient in Rhinoceros 3D and Enscape, with additional experience in Unreal Engine, SketchUp, Blender, and V-Ray. I’m comfortable moving fluidly between early ideation, spatial planning, rendering, and collaborating closely with producers and fabricators to ensure the final execution remains true to the creative vision.

    What excites me most about this opportunity is the focus on refined design thinking rooted in hospitality and elevated guest experience. I’m deeply inspired by the emotional power of physical spaces and finding out what makes brands tick.To me, events are more than experiences, they’re celebrations of the things people love, and I feel incredibly lucky to help bring that magic to life.
    I’d love the opportunity to contribute my creative perspective, technical design skills, and passion for experiential storytelling to your team. Thank you for your time and consideration & I look forward to the possibility of connecting further.