Social Media Marketing Intern at UnternehmerTUM (Venture Lab Aerospace)

Designed and executed social media strategies for the ESA Business Accelerator Germany, managing content calendars and aligning messaging with campaign goals. Initiated targeted outreach to increase engagement and network connections. Conducted competitive analysis within the NewSpace innovation ecosystem to inform outreach tactics. Created branded visuals and event marketing materials to support program visibility across digital and in-person channels.

Commercial Service Management Intern at Allianz SE

Developed interactive report dashboards using Power BI to integrate business data for insights. Supported financial controlling via cross-functional collaboration in P&L commenting, forecasting, pricing, and charging processes. Designed marketing webpage to enhance team visibility and delivered Power Query training sessions for internal stakeholders.

Performance Marketing Workstudy at Retorio GmbH

Analyzed multi-channel campaign performance data (Google Ads, LinkedIn) to optimize ROI. Performed customer segmentation using Google Analytics, refining targeting which increased CTR by 18% and lead-to-conversion rate by 12%. Built automated dashboards for weekly marketing strategy insights.

Co-founder and Director of E-Commerce at YUULIGHT Culture & Media Co., Ltd.

Designed social media content strategy for 10+ influencers, increasing blog traffic and subscribers by 300%. Produced and directed 100+ videos on skincare, fashion, and makeup, with 30+ exceeding 10,000 likes. Built brand partnerships and executed 80+ targeted ad campaigns and 6 large-scale promotions, consistently meeting KPIs and aligning creative outputs with brand positioning.

Training and Product Marketing Intern at LVMH (Watch & Jewelry Ltd., Brand Chaumet)

Supported go-to-market strategy for new jewelry collections via market research, competitive analysis, and in-store customer feedback to refine product positioning and sales messaging. Planned and executed 9 training programs for boutique managers and sales reps covering site selection, process design, and supplier coordination to enhance customer experience.

Product Marketing Intern at Estée Lauder Inc.

Assisted in new makeup product launches through market research, trend analysis, and competitive benchmarking, delivering insights for product positioning and promotion. Analyzed sales data from 489 makeup artists to recommend targeted marketing initiatives. Developed training materials and product demos to improve internal sales team capabilities and customer-facing storytelling.

Social Media Marketing Intern at UnternehmerTUM (Venture Lab Aerospace)

Designed and executed targeted social media strategies for the ESA Business Accelerator Germany, creating platform-specific content calendars and aligning messaging with campaign goals. Initiated outreach to ESA-related accounts, boosting engagement and network connections. Conducted competitor analysis within the NewSpace innovation ecosystem and created branded visuals and event marketing materials to enhance program visibility.

Commercial Service Management Intern at Allianz SE

Developed interactive Power BI dashboards integrating multiple data sources for business insights. Supported financial controlling activities including P&L commenting, forecasting, pricing, and charging processes. Designed a marketing webpage to increase team visibility and delivered Power Query training to internal stakeholders.

Performance Marketing Workstudy at Retorio GmbH

Analyzed multi-channel campaign data from Google Ads and LinkedIn to optimize ROI. Segmentated customers using Google Analytics, increasing CTR by 18% and lead-to-conversion rate by 12%. Built automated dashboards to track KPIs, enabling weekly marketing strategy adjustments.

Co-founder and Director of E-Commerce at YUULIGHT Culture & Media Co., Ltd.

Designed social media content strategies for over 10 influencers, increasing blog traffic and subscribers by 300%. Produced 100+ videos on skincare, fashion, and makeup, with multiple videos surpassing 10,000 likes. Managed brand partnerships, executed 80+ targeted ad campaigns and 6 large-scale promotions, consistently meeting digital marketing KPIs aligned with brand positioning.

Training and Product Marketing Intern at LVMH (Watch & Jewelry Ltd., Brand Chaumet)

Supported go-to-market strategies for new jewelry collections through market research and in-store customer feedback analysis. Planned and executed 9 boutique manager and sales representative training programs to enhance product knowledge and improve in-store customer experience, coordinating site selection, process design, supplier coordination, and on-site delivery.

Product Marketing Intern at Estée Lauder Inc.

Assisted in launching new makeup products via market research and competitive benchmarking to refine product positioning and promotional strategies. Analyzed sales data from hundreds of makeup artists to identify performance patterns and recommend targeted marketing efforts. Developed training materials and product demos to upskill internal sales teams and enhance product storytelling.

Social Media Marketing Intern at UnternehmerTUM (Venture Lab Aerospace)

Designed and executed social media strategies for the ESA Business Accelerator Germany, developing platform-specific content calendars and aligning messaging with campaign goals and audience insights. Initiated targeted outreach to ESA-related accounts, driving measurable increases in engagement and network connections. Conducted competitive account analysis within the NewSpace innovation ecosystem, identifying content and engagement patterns that informed new outreach tactics. Created branded visuals and event marketing materials (e.g. greeting cards, roll-ups) based on brand marketing assets to support program visibility across digital and in-person channels.

Commercial Service Management Intern at Allianz SE

Developed interactive report dashboards using Power BI to integrate multiple data sources for business insights. Supported financial controlling by cross-functional collaboration, in P&L commenting, forecasting, pricing, and charging process. Designed a marketing webpage to enhance team visibility, and a Power Query training session for internal stakeholders.

Performance Marketing Workstudy at Retorio GmbH (SaaS AI-driven Recruiting Solution Company)

Analyzed multi-channel campaign performance data (Google Ads, LinkedIn) to identify key trends and optimize ROI across digital marketing efforts. Conducted in-depth customer segmentation using Google Analytics, refining audience targeting and personalization strategies, which increased CTR by 18% and boosted lead-to-conversion rate by 12%. Built automated performance dashboards to track KPIs and deliver actionable insights for weekly marketing strategy adjustments.

Co-founder and Director of E-Commerce at YUULIGHT Culture & Media Co., Ltd.

Social Media Content Strategy: Designed and executed content strategies for 10+ influencers, increasing blog traffic and subscribers by 300%. Produced and directed 100+ videos on skincare, fashion and makeup trends, with 30+ videos exceeding 10,000 likes. E-commerce: Built brand partnerships and delivered 80+ targeted ad campaigns and 6 large-scale promotions, consistently meeting digital marketing KPIs and aligning creative output with brand positioning.

Training Program Management Intern at LVMH (Watch & Jewelry Ltd., Brand Chaumet)

Product Marketing: Supported the go-to-market strategy for newly launched jewelry collections by conducting market research, competitive analysis, and in-store customer feedback studies, providing actionable insights to refine product positioning and sales messaging. Training Program Management: Planned and executed 9 boutique manager and sales representative training programs to enhance product knowledge and elevate the in-store customer experience, covering site selection, process design, supplier coordination, and on-site delivery.

Product Marketing Intern at Estée Lauder Inc.

Product Marketing: Assisted in the launch of new makeup products by conducting market research, trend analysis, and competitive benchmarking, delivering insights that informed product positioning and promotional strategies. Sales Performance Analysis: Analyzed sales data from 489 makeup artists across multiple regions to identify performance patterns and recommend targeted marketing initiatives to drive sell-through. Training & Enablement: Developed training materials and product demos to enhance internal sales team capabilities and improve customer-facing product storytelling.

Marketing and PR Intern at QuantumDiamonds GmbH

Created partner-ready marketing materials, translating technical value into company videos, webinars, newsletters, and promotional assets. Coordinated marketing campaigns delivery across internal teams and external vendors, improving brand consistency across social media, press, website and event channels with performance tracking.

Commercial Service Management Intern at Allianz SE

Developed interactive report dashboards using Power BI to integrate multiple data sources for business insights. Supported financial controlling by cross-functional collaboration, in P&L commenting, forecasting, pricing, and charging process.

Performance Marketing Workstudy at Retorio GmbH (SaaS AI-driven Recruiting Solution Company)

Analyzed multi-channel campaign performance data (Google Ads, LinkedIn) to identify key trends and optimize ROI. Conducted in-depth analysis using Google Analytics, refining personalization, which increased CTR by 18% and conversion rate by 12%.

Co-founder and Director of E-Commerce at YUULIGHT Culture & Media Co., Ltd.

Designed and executed content strategies for 10+ influencers, increasing traffic and subscribers by 300%. Produced and directed 100+ videos on skincare, fashion and makeup trends, with 30+ videos exceeding 10,000 likes.