Creative & Visual Branding Designer helping small and independent brands build a cohesive visual presence. I specialise in visual identity, social media design, content direction, and creative concepts. I’m currently building my experience and portfolio through personal projects and collaborations with creative brands.
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Glow Cosmetics is a fictional beauty brand concept created to explore visual identity, branding, and social media design.
The goal was to create a warm, feminine, and playful visual universe that would make the brand feel cohesive, recognizable, and expressive across social media.
I developed the visual direction from A to Z, including the colour palette, typography, moodboard, Instagram feed, content visuals, and campaign concepts. I also selected, edited, and personalised the visuals to ensure that each element felt consistent with the Glow Cosmetics identity.
The main challenge was to create a beauty aesthetic that felt both soft and premium while remaining approachable and engaging. I addressed this through warm tones, soft textures, refined typography, and consistent visual storytelling across the brand’s social media presence.
Glow Cosmetics is a fictional beauty brand concept created to explore visual identity, branding, and social media design.
The goal was to create a warm, feminine, and playful visual universe that would make the brand feel cohesive, recognizable, and expressive across social media.
I developed the visual direction from A to Z, including the colour palette, typography, moodboard, Instagram feed, content visuals, and campaign concepts. I also selected, edited, and personalised the visuals to ensure that each element felt consistent with the Glow Cosmetics identity.
The main challenge was to create a beauty aesthetic that felt both soft and premium while remaining approachable and engaging. I addressed this through warm tones, soft textures, refined typography, and consistent visual storytelling across the brand’s social media presence.
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