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I'm an experienced influencer and partnerships expert with eleven years in PR, sport and wellness, advertising, tech, and retail, specialising in integrated influencer and communications campaigns that drive engagement, social and cultural impact, with measurable business results for complex global brands and startups. I excel at building and scaling creator ecosystems, providing strategic influencer and social counsel, managing large teams and multi-agency collaborations, and fostering senior stakeholder relationships. I am known for strong communication skills and the ability to build authentic, creative, high-impact partnerships.…I'm an experienced influencer and partnerships expert with eleven years in PR, sport and wellness, advertising, tech, and retail, specialising in integrated influencer and communications campaigns that drive engagement, social and cultural impact, with measurable business results for complex global brands and startups. I excel at building and scaling creator ecosystems, providing strategic influencer and social counsel, managing large teams and multi-agency collaborations, and fostering senior stakeholder relationships. I am known for strong communication skills and the ability to build authentic, creative, high-impact partnerships.

Isabella Kate Seagrove

Influencer Marketing Manager, Content Creator, Social Media Manager, +2

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I'm an experienced influencer and partnerships expert with eleven years in PR, sport and wellness, advertising, tech, and retail, specialising in integrated influencer and communications campaigns that drive engagement, social and cultural impact, with measurable business results for complex global brands and startups. I excel at building and scaling creator ecosystems, providing strategic influencer and social counsel, managing large teams and multi-agency collaborations, and fostering senior stakeholder relationships. I am known for strong communication skills and the ability to build authentic, creative, high-impact partnerships.…I'm an experienced influencer and partnerships expert with eleven years in PR, sport and wellness, advertising, tech, and retail, specialising in integrated influencer and communications campaigns that drive engagement, social and cultural impact, with measurable business results for complex global brands and startups. I excel at building and scaling creator ecosystems, providing strategic influencer and social counsel, managing large teams and multi-agency collaborations, and fostering senior stakeholder relationships. I am known for strong communication skills and the ability to build authentic, creative, high-impact partnerships.

Available to hire

I’m an experienced influencer and partnerships expert with eleven years in PR, sport and wellness, advertising, tech, and retail, specialising in integrated influencer and communications campaigns that drive engagement, social and cultural impact, with measurable business results for complex global brands and startups.

I excel at building and scaling creator ecosystems, providing strategic influencer and social counsel, managing large teams and multi-agency collaborations, and fostering senior stakeholder relationships. I am known for strong communication skills and the ability to build authentic, creative, high-impact partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

VP of Creator and Partnerships, freelance contract at Zoop Club

October 1, 2025 - March 1, 2026

Built and scaled the creator & commercial partnerships function, hiring and structuring the team to support rapid expansion across EMEA and APAC ahead of launch. Developed and owned the commercial pipeline, including building out the CRM, driving partner acquisition to generate long-term revenue growth. Led flagship partnerships (Enhanced Games) and supported Eurovision Asia 2026, delivering end-to-end go-to-market multi-channel athlete and creator strategies across product, content, and experiential activations. Defined a creator adoption strategy and built out strategic partnership propositions to drive new business across Sport, Entertainment and Music. Partnered cross-functionally to shape platform evolution and optimise monetisation ahead of regional launches.

Judge at The Drum Awards 2025

August 1, 2025 - August 1, 2025

Judge for global influencer marketing awards.

Judge at Global Influencer Marketing Awards

January 1, 2024 - December 1, 2025

Judge for the Global Influencer Marketing Awards.

Director of Talent and Influencer, EMEA at United Entertainment Group, part of Edelman DJE Holdings

August 1, 2023 - October 1, 2025

Senior strategic influencer guidance as a member of Edelman’s global senior influencer team, driving new business and scaling influencer opportunities in EMEA & MENA; Senior influencer counsel for UEG and Edelman EMEA brands with campaigns across Heineken, F1 sponsor brands, On Running, Asics, SCJ brands, HeyDay Beauty, WhatsApp, Bosch, BT, Arla, Pepsi Saudi, Ministry of Culture KSA, BMW, Signify, DP World; developed and launched UEG’s Talent, Entertainment & Influencer product offering; established partnerships with TikTok, META, and Snapchat; managed a team of 10 across inter-agency collaborations and budgets.

Judge at United Entertainment Group, part of Edelman DJE Holdings

August 1, 2023 - October 1, 2025

Judge role at UEG for influencer and entertainment initiatives.

Influencer and social media consultant at Freelance

January 1, 2023 - August 1, 2023

Red Bull (EMEA) – leading 2024 paid influencer strategy across EMEA markets for Red Bull drinks; Threshold Sports x Adidas Terrex (UK) – strategic guidance for UK Ultra Marathons; Full Fat Agency – Interim Head of Social & Influencer, led a team of 10 for Carlsberg brands (Poretti, San Miguel), delivered San Miguel’s influencer launch in Ibiza via experiential, achieving a 200% lift in brand metrics.

Influencer Business Director at Ogilvy

December 1, 2021 - December 1, 2022

Senior global influencer team member; contributed to 400% growth in 2022. Led Dove TikTok LIVE and paid social shopping pilots; key client work including Unilever portfolio and BBC/BT, with budgets up to £3.5m. Led global Dove Men’s Care NA strategy and other masterbrand initiatives; played a leadership role on multi-market influencer activations.

Influencer and Social Strategy Lead, EMEA at VAHA

February 1, 2021 - December 1, 2021

Led influencer and social strategy for EMEA; launched challenge-driven programs and always-on affiliate partnerships to drive lead generation and customer acquisition; managed a £1M budget; scaled partnerships with athletes, instructors, celebrities and consumers to boost presence in key markets.

Head of Marketing at The Influencer Room

May 1, 2020 - December 1, 2021

Head of Marketing, overseeing strategic marketing and growth initiatives for the agency’s influencer offerings.

Social Media and Content Manager at Kurt Geiger

July 1, 2019 - April 1, 2020

Social Media and Content Manager; led social and content across platforms.

Global Social Media Marketing Manager at Hackett London Ltd

October 1, 2016 - July 1, 2018

Global Social Media Marketing Manager; overseeing social media strategy and campaigns.

Digital and Ecommerce Executive at Hackett London Ltd

March 1, 2016 - October 1, 2016

Digital and Ecommerce Executive; supported digital commerce initiatives.