Available to hire
Hi, I’m Iain M C Donald, a London-based Digital Designer and Front End Developer. I blend design sense with coding skills to deliver responsive websites, apps and campaigns for brands I’ve collaborated with, from Tesco, Audible and Pavilion Books to a range of clients. Whether freelancing or in-house, I enjoy turning ideas into usable interfaces and engaging user experiences.
Off the clock, I thrive in collaborative projects and across geographies, having shipped 22+ campaigns per month at TLC Marketing and led the digital development as point-person for teams around the world. I love shaping both visual design and front-end code using HTML5, CSS, JavaScript, and modern tools, and I’m always keen to mentor others, create training content, and wireframe new projects such as WordPress sites for theatre productions or Wix pages for digital inclusion groups.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Digital Designer / Developer at TLC Marketing
January 1, 2024 - January 1, 2024Designed and built dynamic, fully responsive global campaigns for TLC’s reward platform, engaging users and boosting participation rates. Managed 22+ campaigns per month, typically running 5-6 concurrently; worked in Angular, creating single-page applications to match pre-approved artwork, using HTML, CSS and JavaScript, and producing HTML emails and social media advertising. Served as the Digital Development point‑person for offices in the UK, USA, France, Germany, Spain, Portugal, Italy, Brazil, Australia, Singapore and the Middle East. Clients included McDonald’s, Kellogg’s, John Lewis, Kinder, Lego, Uber, Walkers, Samsung and more. Also assisted in creating a web page builder and provided training videos and demonstrations.
Digital Designer at Metanet IDM
January 1, 2017 - January 1, 2017Digital design contracts included an 8‑month stint at Hearst Digital and 2 years at the Land Registry, plus shorter contracts at HMV Digital, Haymarket Publishing and PC World. Led design work across multiple digital projects and contributed to a range of marketing and product initiatives.
Production Support and Digital Designer at GSN
January 1, 2005 - January 1, 2005Provided production support and digital design, contributing to a variety of media projects and ensuring smooth delivery of digital assets.
Digital Designer / Front End Developer at Thirsty Dog Design
January 1, 2024 - PresentFreelance digital designer delivering websites (HTML/WordPress/Shopify/Wix), web and print advertising, PowerPoint presentations and book covers for clients including Tesco, Audible, Blinkbox and Pavilion Books. Also produced training and marketing content during contract assignments: Borough IT (app redesign for People Insight), BP (training videos for a new finance app), Audible (digital content) and AKA Promotions (digital ads). Currently wireframing a new site for the theatre production The Stationmaster and redesigning a Wix site for Digital Inclusion group People Street.
Digital Designer / Front End Developer at TLC Marketing
January 1, 2017 - January 1, 2024Designed and built dynamic, fully responsive global campaigns for TLC's reward platform. Projects averaged 22+ campaigns per month with 5–6 concurrent campaigns. Built SPAs in Angular to align with pre-approved artwork using HTML, CSS and JavaScript, plus HTML emails and social media ads. Acted as Digital Development point-person for offices in the UK, USA, France, Germany, Spain, Portugal, Italy, Brazil, Australia, Singapore and the Middle East. Clients included McDonalds, Kellogg's, John Lewis, Kinder, Lego, Uber, Walkers, Samsung and more. Contributed to a web page builder and produced training videos and demonstrations.
Digital Designer at Metanet IDM
January 1, 2005 - January 1, 2017Digital Designer at Metanet IDM, London. Digital design contracts included Hearst Digital (8 months), Land Registry (2 years), and shorter engagements with HMV Digital, Haymarket Publishing and PC World.
Production Support and Digital Designer at WGSN
January 1, 1999 - January 1, 2005Production Support and Digital Designer at WGSN, London (1999–2005).
Digital Designer / Front End Developer (Freelance) at Thirsty Dog Design, London
January 1, 2024 - PresentFreelance digital design and front-end development work for clients including Tesco, Audible, Blinkbox and Pavilion Books. Designing and building websites (HTML / WordPress / Shopify / Wix), web and print advertising, PowerPoint presentations and book covers. Currently wireframing a WordPress website for a theatre production, redesigning a Wix site for Digital Inclusion group People Street, a WordPress site for a children's author, and a site for a new East London music festival.
Digital Designer / Front End Developer (Permanent) at TLC Marketing, London
January 1, 2017 - January 1, 2024Designed and built dynamic, fully responsive global campaigns for TLC's reward platform, delivering 22+ campaigns per month with typically 5-6 campaigns running concurrently. Worked in Angular to create single-page applications to match pre-approved artwork, using HTML5, CSS and JavaScript, plus HTML emails and social media advertising. Served as the Digital Development point-person for offices in the UK, USA, France, Germany, Spain, Portugal, Italy, Brazil, Australia, Singapore and the Middle East. Clients included McDonalds, Kellogg's, John Lewis, Kinder, Lego, Uber, Walkers, Samsung and more. Also helped create a web page builder and produced training videos and demonstrations.
Digital Designer / Front End Developer (Contract) at Helix Group / Borough IT, London
January 1, 2016 - January 1, 2017Designed the front end of an app for People Insight, a corporate site for the Helix Group, and a new website for FENSA. Designed the logo and branding for Helix Training, which was used across all Helix Group companies.
Digital Designer / Front End Developer (Freelance) at Thirsty Dog Design, London
January 1, 2014 - January 1, 2016Freelance digital design/front-end development work for a range of clients, delivering websites and digital assets.
Digital Designer / Front End Developer (Contract) at Lime Creative, London
January 1, 2014 - January 1, 2014Digital design and front-end development work for diverse projects.
Digital Designer / Digital Channels Co-ordinator (Contract) at BP, London
January 1, 2012 - January 1, 2014Digital design and coordination for digital channels across campaigns.
Digital Designer / Digital Content Creator (Contract) at Audible, London
January 1, 2011 - January 1, 2012Digital design and content creation for audio-focused campaigns and assets.
Digital Designer (Contract) at 3 – 4 South Square, London
January 1, 2011 - January 1, 2011Contract digital design work.
Digital Designer / Digital Content Creator (Contract) at AKA Promotions, London
January 1, 2010 - January 1, 2011Contract digital design and content creation.
Digital Designer / UI Designer (Contract) at The Land Registry, London
January 1, 2008 - January 1, 2010Digital design and UI design for contract-based projects.
Digital Designer (Contract) at Hearst Digital, London
January 1, 2007 - January 1, 2008Contract digital design work for Hearst Digital.
Digital Designer (Contract) at Haymarket, London
January 1, 2007 - January 1, 2007Contract digital design work for Haymarket.
Digital Designer (Contract) at PC World, London
January 1, 2006 - January 1, 2007Contract digital design work for PC World.
Digital Designer / Digital Content Creator (Contract) at HMV Digital, London
January 1, 2006 - January 1, 2007Contract digital design and content creation for HMV Digital.
Education
Graphic Design BA Degree at Colchester Institute
October 9, 2024 - October 9, 2024BA (Hons) Graphic Design at Colchester Institute
January 1, 1999 - January 1, 1999BA (Hons) Graphic Design at Colchester Institute
January 11, 2030 - January 1, 1999BA (Hons) Graphic Design at Colchester Institute
January 11, 2030 - April 14, 2026Qualifications
Industry Experience
Media & Entertainment, Computers & Electronics, Consumer Goods, Energy & Utilities, Non-Profit Organization, Retail, Software & Internet, Telecommunications, Professional Services, Education
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