Hi, I’m Iain McDonald, a digital designer and developer based in London. Over the past decade, I’ve designed and built dynamic, responsive campaigns and web experiences for global brands, blending UI/UX sensibilities with clean, accessible code. I’m passionate about turning marketing ideas into polished, high-performing digital products. Outside client work, I enjoy mentoring others, exploring new design systems, and experimenting with animation and interactive experiences to bring ideas to life.

Iain McDonald

Hi, I’m Iain McDonald, a digital designer and developer based in London. Over the past decade, I’ve designed and built dynamic, responsive campaigns and web experiences for global brands, blending UI/UX sensibilities with clean, accessible code. I’m passionate about turning marketing ideas into polished, high-performing digital products. Outside client work, I enjoy mentoring others, exploring new design systems, and experimenting with animation and interactive experiences to bring ideas to life.

Available to hire

Hi, I’m Iain McDonald, a digital designer and developer based in London. Over the past decade, I’ve designed and built dynamic, responsive campaigns and web experiences for global brands, blending UI/UX sensibilities with clean, accessible code. I’m passionate about turning marketing ideas into polished, high-performing digital products.

Outside client work, I enjoy mentoring others, exploring new design systems, and experimenting with animation and interactive experiences to bring ideas to life.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Digital Designer / Developer at TLC Marketing
January 1, 2024 - January 1, 2024
Designed and built dynamic, fully responsive global campaigns for TLC’s reward platform, engaging users and boosting participation rates. Managed 22+ campaigns per month, typically running 5-6 concurrently; worked in Angular, creating single-page applications to match pre-approved artwork, using HTML, CSS and JavaScript, and producing HTML emails and social media advertising. Served as the Digital Development point‑person for offices in the UK, USA, France, Germany, Spain, Portugal, Italy, Brazil, Australia, Singapore and the Middle East. Clients included McDonald’s, Kellogg’s, John Lewis, Kinder, Lego, Uber, Walkers, Samsung and more. Also assisted in creating a web page builder and provided training videos and demonstrations.
Digital Designer at Metanet IDM
January 1, 2017 - January 1, 2017
Digital design contracts included an 8‑month stint at Hearst Digital and 2 years at the Land Registry, plus shorter contracts at HMV Digital, Haymarket Publishing and PC World. Led design work across multiple digital projects and contributed to a range of marketing and product initiatives.
Production Support and Digital Designer at GSN
January 1, 2005 - January 1, 2005
Provided production support and digital design, contributing to a variety of media projects and ensuring smooth delivery of digital assets.

Education

Graphic Design BA Degree at Colchester Institute
October 9, 2024 - October 9, 2024
BA (Hons) Graphic Design at Colchester Institute
January 1, 1999 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Computers & Electronics, Consumer Goods, Energy & Utilities, Non-Profit Organization, Retail, Software & Internet, Telecommunications, Professional Services