SOFIYA

Led end-to-end design and a successful launch of a mobile app for real estate buyers to track construction progress, manage documents, and communicate with support. Designed in-app document management and e-signature flow, reducing offline interactions and speeding up handover. Created a unified design system by aligning the app's UI with the existing website to ensure brand consistency across platforms and speed up development. Integrated a smart chatbot assistant into the app to reduce load on the support team. Conducted 20+ user interviews and discovery sessions to identify key pain points in the property purchase lifecycle. Ran usability tests before and after launch, increasing task success rates and reducing onboarding friction. Collaborated with product managers, developers, legal, and sales teams to ensure flows reflect real-world constraints and business logic. Contributed to improved user engagement and satisfaction post-launch (NPS up by 7%).

Redesigned a custom CRM system from scratch for a construction supply company with internal IT, B2B sales, and supplier management. Increased visits to the company's web application by 23% through redesign of the service and mobile adaptation. Created an extensible design system of 80+ elements aligned with new brand guidelines. Collaborated with product managers and development teams using an Agile approach to deliver quality work. Built a scalable design system from zero, enabling faster development and consistent UI. Worked with stakeholders and internal IT to align UX with real business workflows.

Designed a companion mobile app for an existing Web3 game, focusing on player retention. Simplified user flows and improved navigation, contributing to a 15% rise in daily engagement. Collaborated with developers and game designers to adapt complex game mechanics into a mobile-friendly UX.