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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Richard Groot

Graphic Designer, Creative Director, Art Director, +2

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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Available to hire

Seattle, United States

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Graphic Designer at Morgan Street Holdings / GMS

October 1, 2021 - September 1, 2025

Support the Starbucks business by designing new drinkware products and packaging for regional markets worldwide. Collaborate with Product Teams on conception and execution of a wide variety of drinkware products and accessories. Maintain a deep understanding of the Starbucks brand identity and work within the stylistic parameters. Develop, contribute, and maintain creative tools and processes to reduce long-term workloads and provide creative tools to internal partners while balancing daily work.

Sole Proprietor at Groot Design

January 1, 2015 - October 1, 2021

Creative direction, client relations, creative strategy and design for print and digital. Clients include: Classic Impressions, Carl Solway Gallery, Michael Solway Gallery, Coho Creative, Hudson Jones Gallery, Kim Klosterman Jewelry, M80Inc, N'60 Marketing, Upstream 360, Ziemer Ophthalmology.

Partner at Traction, LLC

February 1, 2012 - December 1, 2014

Responsible for managing a team of 7 designers, mentoring, billing, estimating, proposals, HR, payroll, creative direction, client relations, design strategy and design. Clients included: ArtsWave, Cincinnati Marathon, Cincinnati Symphony Orchestra, Cincinnati USA Regional Chamber of Commerce, Disabled American Veterans, Florence Freedom, FOTOFOCUS, Game Day Communications, GoPro, Joliet Slammers, The Kroger Company, P&G, The Scotts Miracle-Gro Co., U. S. Playing Card, United Way of Greater Cincinnati.

Sole Proprietor at 4hiredesign

May 1, 2008 - February 1, 2012

Billing, estimating, creative direction, client relations, proposals, design strategy and design. Clients included: The Cincinnati Art Museum, The J. B. Speed Art Museum, Artworks, Klosterman Bakery, RMH Foods, Sunny Delight Beverages, VeryFine Juices, New York Style Brand Snacks, Armour Snacks, Genesis Health Care Systems, Wright Motorsports, Kimberly Klosterman Jewelry and The Kroger Company.

Design Director at Libby Perszyk Kathman, Inc. (LPK)

May 1, 2006 - April 1, 2008

Leading design and design teams in the creation, conceptualization, and implementation of all projects. Interface directly with clients. Participate in consumer testing. Produce concepts for projects that include supervising and directing supporting junior designers with project objectives, project vision, written thematic narrative and storyboards, graphic design, concepts related to 3D design, interactive design, and other creative touch points. Work with leading brands and their brand management to ensure that project deliverables meet the brief, go out on time, on budget, and support project goals. Clients included: Flash (Mr. Clean U.K.), Oral-B, Lexmark, Hershey, Pringles (Global), Pampers, Gillette, USBank, Swiffer (Global), Bounty, AVOC, Design Management Institute.

Design Director at Deskey Associates, Inc

July 1, 1998 - May 1, 2006

Promote brand equities & monitor integrity of work produced in-line with clients' expectation. Interface directly with clients. Participate in consumer testing. Produce work that augments, protects, and champions the brands character. Encourage, challenge, model, inspire, and enable brand team members through effective and positive actions and communication. Responsible for managing and mentoring a changing team of designers. Partake in and share lead for discussion and development of corporate standard operating procedures. Clients included: 3M, Bernzomatic, Bush Brothers, Capitol One, The Lois & Richard Rosenthal Center for Contemporary Art, DeWalt Power Tools, Diageo, Georgia Pacific, Gore, Johnson & Johnson, Kroger, Lenox Tools, P&G, Sunbeam, U. S. Airways Federal Credit Union.

Graphic Designer at Design Elements, Inc.

September 1, 1986 - July 1, 1993

Promote brand equities & monitor integrity of work produced in-line with clients' expectation. Produce highly creative work that augments, protects, and champions the brands character. Clients included: Clark Material Handling Company, Devoe Paints, Hospice of the Bluegrass, IBM Austin, IBM Boca Raton, IBM Corporation NY, IBM Lexington, IBM Raleigh, Jobe’s, Lexmark, Porter Paint Company, ProLift, Square-D Company, United Way of the Bluegrass, Valvoline Oil Company, The Young Presidents’ Organization.

Graduate Teaching Assistant, Graphic Design, Art History & Design at University of Notre Dame

May 1, 1996 - May 1, 1998

Introduction to Graphic Design, Digital Image Making. Professional work: Design Elements, EasyStreet Direct Mail Marketing Software, San Francisco State University, University of Notre Dame, Valvoline, University of Washington.

Assistant Professor, Graphic Design, Fine Arts at University of Kentucky

August 1, 1993 - May 1, 1995

Instruction and advising in all levels of Graphic Design – BA and BFA, for a group of twenty to thirty students. Chair of Graphic Design Curriculum Committee. Responsible for instructing a class of twenty to thirty undergraduate students in graphic design. Ability to encourage, challenge, model, inspire, and enable the students in my care. Professional work: University of Kentucky, Costain Coal Company, Design Elements, Inc.