JL

Jason Lee

Available to hire

I’m a results driven marketing leader with a unique blend of strategic thinking, commercial acumen, strong analytical skills and hands on execution.

About

I’m a results driven marketing leader with a unique blend of strategic thinking, commercial acumen, strong analytical skills and hands on execution. I’ve built trusted cross functional partnerships to drive customer centric outcomes. I thrive in fast paced, high growth environments and love turning complex product and brand challenges into clear, compelling marketing strategies and stories that resonate with audiences.

I’m passionate about continuous improvement and customer experience, and enjoy mentoring teams and collaborating with internal and external partners to deliver measurable business impact.

  • 16 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Computers & Electronics
  • Consumer Goods
  • Financial Services
  • Real Estate & Construction
  • Wholesale & Distribution

Work experience· 5 roles

Regional Marketing Head (ANZ) · Panasonic AustraliaApr 2019 – Dec 2024 · 5 yrs 9 mos

Reporting to the Managing Director and part of the Senior Leadership Team, I led the ANZ region’s Enterprise Marketing, Communications, Brand Management, Product Marketing, & Salesforce CRM & MarTech functions for Product / SaaS solution design and Professional Services across the Commercial Technology Division, partnering with sales to drive pipeline growth, conversion, and customer acquisition across diverse industry verticals.

National Marketing Manager · Panasonic AustraliaSep 2015 – Apr 2019 · 3 yrs 8 mos

Led all B2B divisional integrated marketing, brand, communications, digital and social media marketing for Panasonic’s B2B & Commercial division in Australia.

Senior Product Marketing Manager · Panasonic AustraliaNov 2012 – Sep 2015 · 2 yrs 11 mos

Owned go to market strategy and execution with P&L and marketing budget accountability for Panasonic Mobility Solutions across industries such as state & federal government, emergency services, telecommunications, logistics, supply chain, retail, and field operations. By researching and analysing industry trends and developing customer insights, I crafted messaging, customer marketing activities, and category sales strategies to suit target audiences, ensuring product strategy aligned with user needs.

Regional Product Manager (ANZ) · Sony AustraliaJul 2010 – Jan 2012 · 1 yr 7 mos
Marketing Assistant · Sony New ZealandMay 2005 – Apr 2008 · 3 yrs

Education

Bachelor of Management Studies (Honours) · University of Waikato1999 – 2002

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