Available to hire
I’m a results driven marketing leader with a unique blend of strategic thinking, commercial acumen, strong analytical skills and hands on execution. I’ve built trusted cross functional partnerships to drive customer centric outcomes. I thrive in fast paced, high growth environments and love turning complex product and brand challenges into clear, compelling marketing strategies and stories that resonate with audiences.
I’m passionate about continuous improvement and customer experience, and enjoy mentoring teams and collaborating with internal and external partners to deliver measurable business impact.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Regional Marketing Head (ANZ) at Panasonic Australia
April 1, 2019 - December 13, 2024Reporting to the Managing Director and part of the Senior Leadership Team, I led the ANZ region’s Enterprise Marketing, Communications, Brand Management, Product Marketing, & Salesforce CRM & MarTech functions for Product / SaaS solution design and Professional Services across the Commercial Technology Division, partnering with sales to drive pipeline growth, conversion, and customer acquisition across diverse industry verticals.
National Marketing Manager at Panasonic Australia
September 1, 2015 - April 1, 2019Led all B2B divisional integrated marketing, brand, communications, digital and social media marketing for Panasonic’s B2B & Commercial division in Australia.
Senior Product Marketing Manager at Panasonic Australia
November 1, 2012 - September 1, 2015Owned go to market strategy and execution with P&L and marketing budget accountability for Panasonic Mobility Solutions across industries such as state & federal government, emergency services, telecommunications, logistics, supply chain, retail, and field operations. By researching and analysing industry trends and developing customer insights, I crafted messaging, customer marketing activities, and category sales strategies to suit target audiences, ensuring product strategy aligned with user needs.
Regional Product Manager (ANZ) at Sony Australia
July 1, 2010 - January 1, 2012Managed Display Solutions team across Australia & New Zealand, overseeing product lifecycle marketing, P&L, budgeting, and forecasting. Directed marketing communications, inventory management, and strategic planning initiatives. Built strong relationships with channel partners and end-users through stakeholder negotiation, while supporting sales teams and business development. Simplified complex technical products into clear, compelling messages for both sales teams and end-users.
Marketing Assistant at Sony New Zealand
May 1, 2005 - April 1, 2008Assisted Product Managers across multiple consumer product categories including TV, Home AV, and Portable Audio. Managed and coordinated dealer conferences and nationwide product roadshows. Conducted market analysis of consumer trends to assist product planning and the development of localised product roadmaps.
Education
Bachelor of Management Studies (Honours) at University of Waikato
February 1, 1999 - November 30, 2002Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Computers & Electronics, Consumer Goods, Financial Services, Real Estate & Construction, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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