Jennifer Parra

Design and execute brand, packaging, and marketing assets across print and digital media. Deliver production-ready creative from concept through final execution, including packaging and marketing materials. Use AI-assisted tools to streamline ideation and creative workflows while maintaining high design standards and craft quality.

Led development of packaging systems, product launches, and marketing assets for high-SKU product lines within a ~$700M division. Created packaging and marketing assets for retail, e-commerce, and in-store environments. Designed retail-facing displays and materials for major partners (Amazon, Walmart, Target, Ulta, Costco, CVS) to strengthen shelf presence through messaging and hierarchy. Produced production-ready artwork with a focus on accuracy, efficiency, and consistency. Developed storyboards and directed photo and video shoots, including casting, set direction, and post-production, while partnering cross-functionally and mentoring junior designers.

Led development of packaging systems, product launches, and marketing assets for high-SKU product lines within a ~$700M division. Created packaging and marketing assets for retail, e-commerce, and in-store environments, and designed retail-facing materials and displays for major partners including Amazon, Walmart, Target, Ulta, Costco, and CVS to strengthen brand clarity and shelf presence. Delivered production-ready artwork with a focus on accuracy, efficiency, and consistency. Developed storyboards and directed photo and video shoots from concept through execution, including casting, set direction, and post-production. Partnered with cross-functional teams and mentored junior designers while maintaining high visual standards, and reviewed photography, retouching, and final assets for consistency.