Available to hire
As a senior digital editor with a journalist’s instincts, I don’t just look at analytics; I find the human narrative within the data. My passion is turning those insights into strategies that build trust and captivate global audiences.
Experience Level
Expert
Expert
Language
English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Fluent
Hindi
Advanced
German
Intermediate
Work Experience
Senior Editor, Digital News at DW News
August 1, 2022 - PresentDirected strategic planning by analyzing complex global events to determine the news agenda. Utilized data analytics to monitor program performance and engagement, informing evidence-based adjustments to strategy and outputs. Oversaw development and quality control of all digital outputs, ensuring alignment with editorial standards and strategic objectives. Assessed and edited complex scripts and reports for accuracy, clarity, and contextual nuance before publication.
Social Media Editor at DW News
August 1, 2021 - October 22, 2025Executed a global news editorial strategy. Monitored online discourse and emerging trends to inform content and strategy in real-time. Produced regular performance reports, contributing to measurable growth in community engagement.
Reporter at News Deeply
November 1, 2017 - October 22, 2025Conducted in-depth field research and analysis on humanitarian issues, including refugee rights and forced displacement. Produced detailed analytical reports and digital packages that shaped public understanding and countered misinformation. Developed a strong network of contacts with stakeholders in the humanitarian sector.
Freelance Journalist & Copywriter at Multiple Outlets (including Reuters)
August 1, 2017 - October 22, 2025Authored detailed analytical reports and features on human rights, refugee rights, and social justice for leading international outlets. Gathered and verified sensitive information from diverse sources in challenging environments to produce accurate and impactful reporting. Developed SEO-optimized content for NGO and corporate clients to improve visibility and user engagement.
Education
Master's in Journalism, Media and Globalisation at Erasmus Mundus Programme (Aarhus University & Swansea University)
January 1, 2017 - January 1, 2019Bachelor's in Mass Communication (with Distinction) at Riphah International University, Islamabad
January 1, 2013 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Education, Professional Services
Experience Level
Expert
Expert
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