I'm a Senior Graphic Designer with over 15 years of experience. I've had the privilege of working with a variety of clients, ranging from innovative startups to well-established international brands. My expertise lies in creating strong brand identities, engaging publications, and effective digital designs. I thrive in collaborative environments and take pride in my strategic approach to visual communication, always aiming to ensure clarity and impact in everything I create. Outside of work, I love exploring new design trends and continuously improving my skill set. My proficiency in leading creative projects allows me to contribute meaningfully to any team I join.

Will McKenzie

I'm a Senior Graphic Designer with over 15 years of experience. I've had the privilege of working with a variety of clients, ranging from innovative startups to well-established international brands. My expertise lies in creating strong brand identities, engaging publications, and effective digital designs. I thrive in collaborative environments and take pride in my strategic approach to visual communication, always aiming to ensure clarity and impact in everything I create. Outside of work, I love exploring new design trends and continuously improving my skill set. My proficiency in leading creative projects allows me to contribute meaningfully to any team I join.

Available to hire

I’m a Senior Graphic Designer with over 15 years of experience. I’ve had the privilege of working with a variety of clients, ranging from innovative startups to well-established international brands. My expertise lies in creating strong brand identities, engaging publications, and effective digital designs. I thrive in collaborative environments and take pride in my strategic approach to visual communication, always aiming to ensure clarity and impact in everything I create. Outside of work, I love exploring new design trends and continuously improving my skill set. My proficiency in leading creative projects allows me to contribute meaningfully to any team I join.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior Designer at Trout
January 1, 2021 - January 1, 2025
Working across brand, print, and digital design for corporate clients, developing identities, publications, and signage. Art directing photo, video, and animation. Delivering projects from concept through to production, collaborating with clients and writers to ensure strategic, clear visual communication.
Co-Founder & Lead Designer at Swivel
January 1, 2014 - February 9, 2026
Design lead for Swivel, a virtual ergonomic assistant startup. Developing a consistent visual language, UI, and all communication materials. I handled customer-facing content and led usability-focused design decisions, balancing brand and technical needs through iterative design and collaboration.
Freelance Graphic Designer
January 1, 2006 - Present
Delivering identity, packaging, publication, and digital design for agencies, startups, and private clients. Known for conceptual thinking and clear execution.
Graphic Designer at Design By Pidgeon
January 1, 2013 - January 1, 2018
Contributed to identity, signage, publication, and web projects for cultural and commercial clients. My work focused on typography, layout, and concept development, with hands-on involvement in high-end print production. The studio's craft-focused approach sharpened my understanding of visual systems and narrative design.

Education

Bachelor of Design (Communication) Honours at Swinburne University
January 1, 2009 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Education, Healthcare, Manufacturing, Non-Profit Organization, Software & Internet, Retail, Travel & Hospitality, Government, Financial Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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