I am a Shopify developer and e-commerce consultant with 13+ years of industry experience helping product-based brands build and improve high-performing online stores. As Co-Founder of Nexcommerce Digital, I work with businesses to design, develop, and optimise Shopify stores that are clean, easy to use, and built to convert. My focus is on creating practical, reliable e-commerce experiences that improve customer journeys and support real business growth. I combine strong front-end development with performance optimisation and a deep understanding of how users browse and buy online. Recent work includes rebuilding the Shopify store for PurpleCushhh Natural Supplements and developing a custom Shopify theme (Apex) for scalable e-commerce builds. I also bring a background in quality engineering, ensuring that every build is stable, well-tested, and ready for long-term use. Recent work includes rebuilding the Shopify store for PurpleCushhh Natural Supplements and developing a custom Shopify theme (Apex) for scalable e-commerce builds.…

Wynand van Jaarsveldt

5.0 (1 review)

I am a Shopify developer and e-commerce consultant with 13+ years of industry experience helping product-based brands build and improve high-performing online stores. As Co-Founder of Nexcommerce Digital, I work with businesses to design, develop, and optimise Shopify stores that are clean, easy to use, and built to convert. My focus is on creating practical, reliable e-commerce experiences that improve customer journeys and support real business growth. I combine strong front-end development with performance optimisation and a deep understanding of how users browse and buy online. Recent work includes rebuilding the Shopify store for PurpleCushhh Natural Supplements and developing a custom Shopify theme (Apex) for scalable e-commerce builds. I also bring a background in quality engineering, ensuring that every build is stable, well-tested, and ready for long-term use. Recent work includes rebuilding the Shopify store for PurpleCushhh Natural Supplements and developing a custom Shopify theme (Apex) for scalable e-commerce builds.…

Available to hire

I am a Shopify developer and e-commerce consultant with 13+ years of industry experience helping product-based brands build and improve high-performing online stores.

As Co-Founder of Nexcommerce Digital, I work with businesses to design, develop, and optimise Shopify stores that are clean, easy to use, and built to convert. My focus is on creating practical, reliable e-commerce experiences that improve customer journeys and support real business growth.

I combine strong front-end development with performance optimisation and a deep understanding of how users browse and buy online.

Recent work includes rebuilding the Shopify store for PurpleCushhh Natural Supplements and developing a custom Shopify theme (Apex) for scalable e-commerce builds.

I also bring a background in quality engineering, ensuring that every build is stable, well-tested, and ready for long-term use.

Recent work includes rebuilding the Shopify store for PurpleCushhh Natural Supplements and developing a custom Shopify theme (Apex) for scalable e-commerce builds.

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Skills

Experience Level

Shopify
Expert
WooCommerce
Expert
Jira
Expert
SQL
Expert
Web Design
Expert
Oracle
Expert
Selenium
Expert
Azure
Intermediate
Product Design
Intermediate
GitHub
Intermediate

Language

Afrikaans
Fluent
English
Fluent

Work Experience

Head of QA & Testing at Olarm
January 6, 2025 - October 8, 2025
Spearhead QA strategy across software and IoT hardware products. Built scalable automation integrated with CI/CD for continuous testing. Reduced regression cycles and optimised defect workflows. Introduced ISO- and GDPR-compliant QA processes. Scaled a global QA team with strong technical and delivery maturity.
QA Engineering Manager at MRI Software
June 6, 2022 - December 31, 2024
Oversaw QA across multiple geographies (EMEA, US, APAC). Introduced and implemented automation frameworks (Cypress, TestCafe, Playwright). Championed risk-based QA and continuous improvement. Partnered with engineering and DevOps to enhance delivery pipelines.
QA Manager at Basalt
June 1, 2021 - June 1, 2022
Established QA governance and centralised test automation practices. Developed onboarding programs and QA guilds for team scaling.
Test Manager (Principal Consultant) at REPL Group by Accenture (BP Netherlands)
December 1, 2020 - May 1, 2021
Led test strategies for enterprise clients, driving quality and efficiency. Mentored QA consultants and established best practices for delivery assurance.
Test Manager at EOH (Sanlam)
August 1, 2019 - November 1, 2020
Directed automation and manual testing initiatives. Built QA frameworks and standardised methodologies across business units.
Test Manager at EOH (Old Mutual)
April 1, 2017 - July 1, 2019
Led enterprise QA operations focusing on IAM (Oracle) and disaster recovery testing. Strengthened system resilience through simulation and recovery planning.

Education

Add your educational history here.

Qualifications

ISTQB Foundation Certificate (CTFL)
January 11, 2030 - March 2, 2026
Microsoft Certified Technology Specialist (SQL Server 2008)
January 11, 2030 - March 2, 2026
Microsoft Certified Professional
November 30, 2013 - November 30, 2013
National Senior Certificate
November 30, 1998 - November 30, 1998

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services, Retail, Computers & Electronics
    paper Purple Cushhh - Natural Supplements - South Africa

    A premium natural supplements brand serving the South African market. We migrated the business from an outdated, underperforming WooCommerce website to a high-performance Shopify platform, successfully relaunching in January. Since launch, the store has been actively converting sales, demonstrating the value of the migration.

    Built with a custom Shopify theme, the platform includes fully integrated payment solutions, subscription management functionality, and is optimized for local SEO and regulatory compliance. The result is a beautifully designed, conversion-focused e-commerce experience that showcases premium natural supplement products and wellness programs while delivering a seamless and trustworthy shopping journey.

    https://www.twine.net/signin

    paper Apex Shopify Theme Development

    I developed a custom Shopify theme designed for ecommerce brands, focused on clean design, performance, and scalability.

    The Apex theme serves as a flexible foundation for building modern Shopify stores efficiently, with a strong emphasis on mobile experience, product presentation, and conversion-focused layouts. It is built to support product-based brands that require both visual quality and reliable performance.

    The theme includes reusable sections and a structured layout system, allowing for rapid store setup while keeping the codebase clean and easy to maintain. This ensures that stores built on Apex remain adaptable and scalable as the business grows.

    View link below for more details and demo:
    https://www.twine.net/signin