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Performance Marketing Manager with 4+ years driving B2B demand generation across AdTech and SaaS — managing €100K+/month in paid spend across Google Ads, LinkedIn, Paid Social, and Programmatic. Hands-on EU market experience, including Meta and Google Ads campaigns across European markets. Consistent track record of reducing CAC (–25%), scaling qualified pipeline (+65% leads), and leading data-to-decision loops via GA4, Looker Studio, and SQL.…Performance Marketing Manager with 4+ years driving B2B demand generation across AdTech and SaaS — managing €100K+/month in paid spend across Google Ads, LinkedIn, Paid Social, and Programmatic. Hands-on EU market experience, including Meta and Google Ads campaigns across European markets. Consistent track record of reducing CAC (–25%), scaling qualified pipeline (+65% leads), and leading data-to-decision loops via GA4, Looker Studio, and SQL.

Yashika Aggarwal

Performance Marketer, Brand Strategist, Growth Marketer, +2

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Performance Marketing Manager with 4+ years driving B2B demand generation across AdTech and SaaS — managing €100K+/month in paid spend across Google Ads, LinkedIn, Paid Social, and Programmatic. Hands-on EU market experience, including Meta and Google Ads campaigns across European markets. Consistent track record of reducing CAC (–25%), scaling qualified pipeline (+65% leads), and leading data-to-decision loops via GA4, Looker Studio, and SQL.…Performance Marketing Manager with 4+ years driving B2B demand generation across AdTech and SaaS — managing €100K+/month in paid spend across Google Ads, LinkedIn, Paid Social, and Programmatic. Hands-on EU market experience, including Meta and Google Ads campaigns across European markets. Consistent track record of reducing CAC (–25%), scaling qualified pipeline (+65% leads), and leading data-to-decision loops via GA4, Looker Studio, and SQL.

Available to hire

Performance Marketing Manager with 4+ years driving B2B demand generation across AdTech
and SaaS — managing €100K+/month in paid spend across Google Ads, LinkedIn, Paid Social,
and Programmatic. Hands-on EU market experience, including Meta and Google Ads campaigns
across European markets. Consistent track record of reducing CAC (–25%), scaling qualified
pipeline (+65% leads), and leading data-to-decision loops via GA4, Looker Studio, and SQL.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

French

Advanced

German

Advanced

Spanish; Castilian

Beginner

Work Experience

Performance Marketing Manager at Templateology Technologies

February 20, 2024 - August 20, 2024

Led paid media campaigns for a SaaS AdTech company; scaled Google, Meta and TikTok campaigns; increased spend by 40% while CAC remained flat; built attribution dashboards in Looker Studio; improved mobile ROI by 30% through bid automation; generated +65% qualified leads; implemented keyword quality scoring, negative keyword pruning and automated bidding migrations to reduce CAC.

Brand & Performance Marketing Manager at Blk Box AI

January 1, 2023 - September 20, 2023

Led brand and performance marketing initiatives for an AdTech SaaS startup; managed paid media across Google, Meta, LinkedIn and TikTok; delivered a 40% spend uplift with controlled CAC and improved lead quality via optimization and A/B testing.

Marketing Data Analyst at DCForex Online Travel Agency

September 20, 2021 - August 20, 2022

Analyzed marketing performance data; supported decision-making with dashboards and data-driven insights; partnered with cross-functional teams to optimize campaigns.

Brand & Performance Marketing Manager at SociaPa Ventures, Media Tech

September 20, 2022 - September 20, 2023

Led brand and performance marketing strategy across SaaS platforms; implemented attribution, optimization and testing to scale campaigns; collaborated with engineering for data-driven improvements.