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I am a digital marketer with twenty years' focus in acquisition and driving ROI across a wide range of verticals, primarily via PPC, SEO and Paid Social. I am dedicated, conscientious, proactive and self reliant, and can work at a strategic level as well as be hands-on. I have ten years' experience managing teams, fostering a culture of trust, accountability, and high performance.…

Ian Godfrey

Digital Marketer, PPC Manager, SEO Expert, +4

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I am a digital marketer with twenty years' focus in acquisition and driving ROI across a wide range of verticals, primarily via PPC, SEO and Paid Social. I am dedicated, conscientious, proactive and self reliant, and can work at a strategic level as well as be hands-on. I have ten years' experience managing teams, fostering a culture of trust, accountability, and high performance.…

Available to hire

I am a digital marketer with twenty years’ focus in acquisition and driving ROI across a wide range of verticals, primarily via PPC, SEO and Paid Social. I am dedicated, conscientious, proactive and self reliant, and can work at a strategic level as well as be hands-on.

I have ten years’ experience managing teams, fostering a culture of trust, accountability, and high performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Consultant at Self-employed

February 1, 2023 - November 19, 2025

Develop and execute multi-channel marketing campaigns; maximise ROI of digital acquisition channels; develop customer journeys to support brand objectives and drive digital performance; client projects have incorporated digital strategy planning and execution including PPC, Paid Social, SEO, CRO, Analytics, brand development and landing page development.

Senior PPC Analyst at Journey Further

February 28, 2023 - February 28, 2023

Managed top-tier accounts with £4m+ spend; planned and executed best in class PPC account builds and optimisations; led a cross-channel team to deliver client objectives.

Senior Digital Manager at Fleetcor PLC

December 31, 2021 - December 31, 2021

Planned and delivered digital media plans to achieve business growth; managed performance of digital channels – paid search, paid social, programmatic, native, organic and affiliates; coordinated with stakeholders across sales, product, revenue and digital teams to deliver commercial objectives.

Paid Media Product Manager at Lead Tech Ltd

July 31, 2021 - July 31, 2021

Maximised margin from paid media channels through account optimisation, website optimisation, profit modelling and data analysis; led digital product within a product team; developed digital marketing strategy to support longer term product development and business growth; developed dashboards to analyse and present business-wide KPIs.

Business Intelligence Manager at Lead Tech Ltd

March 31, 2020 - March 31, 2020

Led a project team to transform Lead Tech into a data-driven company; defined and delivered team objectives across data management, partner performance, customer insights and lead quality; established processes to capture, analyse and visualise business and partner performance; established and reported on KPIs to improve partner acquisition and retention; improved lead distribution and optimised digital marketing channels using data science techniques.

Paid Media Manager at Lead Tech Ltd

December 31, 2018 - December 31, 2018

Set and achieved paid media margin targets for eight websites in financial services; contributed to a 20% year-on-year gross margin increase; built and nurtured a six-person team; worked with product teams to develop customer journeys; developed multi-variant ad copy and landing page tests to improve conversions.

Senior PPC Analyst at Epiphany Solutions

December 31, 2015 - December 31, 2015

Managed PPC campaigns for well-known retail and travel brands with annual spend over £3m; worked across full lifecycle of PPC campaigns; supported Head of CRO on site performance improvements.

Marketing Team Lead at GNG Group Yorkshire PLC

October 31, 2014 - October 31, 2014

Full eCommerce remit across 5 B2C and 2 B2B sites generating revenue over £10m per year; planned and implemented a web development roadmap to improve conversions; managed multiple agencies and teams.

PPC / SEO Manager at GNG Group Yorkshire PLC

January 31, 2014 - January 31, 2014

Managed PPC, SEO, Affiliate and Display across multiple sites with £1.5m budget; grew affiliate sales; built process for new commission and improved ROI; developed product feed for Google Shopping.

Online Marketing Manager at Hallmark Cards UK

January 31, 2013 - January 31, 2013

Planned and delivered online marketing campaigns across PPC, SEO, paid social, display, email and affiliates; reduced non-brand PPC cost per sale; maintained natural search rankings during site migration.

Search Manager at Brilliant Media

September 30, 2010 - September 30, 2010

Ran PPC campaigns for well-known brands across retail, finance and travel with £3m spend; managed full lifecycle of PPC campaigns; supported CRO projects to improve site performance.