I am an Applied Data Scientist with a strong foundation in Statistics. With over 4 years of experience, I focus on building predictive models that create measurable business impact. I enjoy solving complex problems and working collaboratively to drive success in business environments.

Gabriel I. P. Santos

I am an Applied Data Scientist with a strong foundation in Statistics. With over 4 years of experience, I focus on building predictive models that create measurable business impact. I enjoy solving complex problems and working collaboratively to drive success in business environments.

Available to hire

I am an Applied Data Scientist with a strong foundation in Statistics. With over 4 years of experience, I focus on building predictive models that create measurable business impact. I enjoy solving complex problems and working collaboratively to drive success in business environments.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent
Portuguese
Fluent

Work Experience

Web Analytics Specialist / Applied Data Scientist at Raccoon Marketing Digital (Monks)
June 1, 2021 - May 1, 2022
Developed and operationalized predictive models for customer segmentation and remarketing. Built scalable data pipelines combining multiple advertising and web analytics data sources. Translated model outputs into clear recommendations for non-technical stakeholders. Collaborated with cross-functional teams to test and validate new analytics methodologies.
Web Analytics Supervisor at Raccoon Marketing Digital (Monks)
October 1, 2019 - May 1, 2021
Led analytics initiatives combining statistical modeling with business performance analysis. Mentored analysts in applied statistics, experimentation, and model interpretation. Standardized analytics workflows and introduced OKRs for data-driven execution.
Data Scientist Analyst at Raccoon Marketing Digital (Monks)
July 1, 2019 - September 1, 2019
Built Markov-chain attribution models to optimize media mix and budget allocation. Forecasted revenue, clicks, and impressions using time series models. Delivered analytical products adopted as standard solutions across teams.

Education

Bachelor of Statistics at Federal University of São Carlos (UFSCar)
January 1, 2013 - January 1, 2019
Mathematics (Data Science – Exchange) at University of South Australia (UniSA)
January 1, 2016 - January 1, 2016
Bachelor of Statistics at Federal University of São Carlos (UFSCar)
January 1, 2013 - January 1, 2019
Mathematics (Data Science – Exchange) at University of South Australia (UniSA)
January 1, 2016 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services

Experience Level

Expert
Expert
Expert

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