Gabriel I. P. Santos
I am an Applied Data Scientist with a strong foundation in Statistics. With over 4 years of experience, I focus on building predictive models that create measurable business impact.
About
I am an Applied Data Scientist with a strong foundation in Statistics. With over 4 years of experience, I focus on building predictive models that create measurable business impact. I enjoy solving complex problems and working collaboratively to drive success in business environments.
- 2 years' experience
- Joined January 2026
Skills· 4
Languages
- EnglishFluent
- PortugueseFluent
Industry experience
- Professional Services
More experts in Adelaide, Australia
Work experience
Developed and operationalized predictive models for customer segmentation and remarketing. Built scalable data pipelines combining multiple advertising and web analytics data sources. Translated model outputs into clear recommendations for non-technical stakeholders. Collaborated with cross-functional teams to test and validate new analytics methodologies.
Led analytics initiatives combining statistical modeling with business performance analysis. Mentored analysts in applied statistics, experimentation, and model interpretation. Standardized analytics workflows and introduced OKRs for data-driven execution.
Built Markov-chain attribution models to optimize media mix and budget allocation. Forecasted revenue, clicks, and impressions using time series models. Delivered analytical products adopted as standard solutions across teams.
Education
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