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Hey! I'm Ian, a senior designer, illustrator, and art director that specializes in hand drawn brand identities. I offer custom design services that give brands that one-of-a-kind authentic and hand-crafted image. If that sounds like you, feel free to reach out and let's see how we can transform your brand.…

Ian McKinnon Design

Brand Designer, Illustrator, Art Director, +4

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Hey! I'm Ian, a senior designer, illustrator, and art director that specializes in hand drawn brand identities. I offer custom design services that give brands that one-of-a-kind authentic and hand-crafted image. If that sounds like you, feel free to reach out and let's see how we can transform your brand.…

Available to hire

Hey! I’m Ian, a senior designer, illustrator, and art director that specializes in hand drawn brand identities. I offer custom design services that give brands that one-of-a-kind authentic and hand-crafted image. If that sounds like you, feel free to reach out and let’s see how we can transform your brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Beginner

Spanish; Castilian

Beginner

Work Experience

Contract Data Analyst at PMH Associates, Inc.

March 1, 2025 - Present

Streamlined processes for an engineering firm by organizing file setup and maintaining structured floorplan design files. Entered space data and created file setups for mechanical data usage.

Illustrator and Brand Designer (Freelance) at Freelance

March 1, 2023 - Present

Developed brand design systems for 20+ companies, including startups and established businesses. Elevated brand strategy and visual identity to align with company missions across fast-evolving industries. Produced deliverables including logos, websites, merch and product designs.

Illustrator and Brand Designer (Freelance)

March 1, 2023 - Present

Developed brand design systems for 20+ companies, including startups and established businesses. Elevated brand strategy and visual identity to align with evolving company missions. Produced a range of deliverables including logos, websites, merchandise, and product design.

Sr. Designer & Associate Art Director at Morning Brew Inc. (NYC-Remote)

November 1, 2019 - March 1, 2023

Co-founded initial company branding and led creation of the full visual identity. Led branded and editorial content and directed creative campaigns for Fortune 500 brands including Fidelity, HOKA, HPE, Dunkin Donuts, Target, and more. Improved branded content team output, resulting in a 25% increase in campaign effectiveness and improved client satisfaction and retention.

Senior Designer & Associate Art Director at Morning Brew Inc.

November 1, 2019 - March 1, 2023

Co-founded initial company branding and led creation of the full visual identity. Served as a key leader for branded and editorial content and directed creative campaigns for Fortune 500 brands including Fidelity, HOKA, HPE, Dunkin' Donuts, and Target. Improved branded content team output, contributing to a 25% increase in campaign effectiveness and improved client satisfaction and retention.

Graphic Designer at Zucconi Idea Agency Inc.

February 1, 2019 - November 1, 2019

Executed trade show, display, packaging, and presentation assets for clients including Ferrero Rocher, Kinder, Hostess, Quaker, and Nestlé products. Introduced new and innovative visual communication strategies.

Lead Web Designer & Social Media Strategist at FOCO

March 1, 2017 - February 1, 2019

Co-led the company’s first ecommerce web design, including product and packaging design for licensed products tied to five major U.S. sports leagues, increasing licensed merchandise visibility. Spearheaded design initiatives showcased in national media including Times Square and major sporting event jumbotrons. Coordinated with cross-functional teams to deliver strategic marketing assets.