I am a Creative and results-driven Social Media Executive with over 5 years of experience in content creation, digital strategy, and community engagement. I have a proven track record of growing brands through authentic storytelling, influencer collaborations, and data-driven campaigns. I am skilled in managing multi-platform content, paid ads, and partnerships. I combine the eye of a creator with the strategy of a marketer to drive engagement and measurable results.

Yannick Iannelli

I am a Creative and results-driven Social Media Executive with over 5 years of experience in content creation, digital strategy, and community engagement. I have a proven track record of growing brands through authentic storytelling, influencer collaborations, and data-driven campaigns. I am skilled in managing multi-platform content, paid ads, and partnerships. I combine the eye of a creator with the strategy of a marketer to drive engagement and measurable results.

Available to hire

I am a Creative and results-driven Social Media Executive with over 5 years of experience in content creation, digital strategy, and community engagement. I have a proven track record of growing brands through authentic storytelling, influencer collaborations, and data-driven campaigns.

I am skilled in managing multi-platform content, paid ads, and partnerships. I combine the eye of a creator with the strategy of a marketer to drive engagement and measurable results.

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Language

English
Fluent
German
Fluent
Luxembourgish, Letzeburgesch
Fluent
French
Fluent

Work Experience

Content Creator at Facebook Luxembourg
December 1, 2016 - September 3, 2025
Created engaging content tailored for Facebook users to increase platform engagement and reach between 2015 and 2016. Focused on community interaction and content relevance to trends.
Content Creator at RTL Kirchberg
October 1, 2020 - September 3, 2025
Produced creative and appealing videos for social media posts and blog articles for RTL YOU. Ensured content was entertaining and aligned with brand goals, boosting audience engagement.
Content Creator at TikTok Luxembourg
November 1, 2020 - Present
Developed entertaining TikTok videos that incorporated current trends and appealing content to engage users and increase channel reach and interaction since November 2020.
Freelance Social Media Manager & Content Creator at Self-employed (Luxembourg)
January 1, 2022 - Present
Manage social media strategies for brands in lifestyle, hospitality, and real estate sectors. Develop engaging visual and written content across Instagram, TikTok, and Facebook. Partnered with major brands such as Wolt, Impasto, and Just Food, generating measurable engagement growth. Conduct performance analysis and adapt content calendars to audience insights. Support local businesses in defining digital identity and optimizing online presence.
Influencer & Digital Creator at Self-employed
January 1, 2020 - Present
Built a strong online community with 31k+ followers on TikTok and 6k+ on Instagram. Create lifestyle, food, and event content with an average engagement rate of over 6%. Collaborate with PR agencies and Luxembourgish brands for social campaigns and events. Develop storytelling concepts that align with brand identity and target audience behavior.
Childcare & Education Professional at Differdange, Luxembourg
December 31, 2023 - October 23, 2025
Coordinated creative workshops and communication strategies for parents and teams. Enhanced interpersonal, leadership, and organization skills — valuable in client and audience management.

Education

Commerce at ECG
January 1, 2015 - January 1, 2017
Commerce at LTL
January 1, 2017 - January 1, 2018
Section G at Athénée de Luxembourg
January 1, 2018 - December 1, 2018
Professional Training in Early Childhood Education at Luxembourg
January 11, 2030 - October 23, 2025
Professional Training in Early Childhood Education at Luxembourg
January 11, 2030 - October 23, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Government, Professional Services, Travel & Hospitality, Real Estate & Construction, Other