I’m Ilaria Baldanzi, a multidisciplinary fashion & visual designer based in Italy and working remotely, focused on apparel graphics, surface design, and contemporary visual identity. My practice blends fashion aesthetics with visual research—supporting concept development through balance, creative direction, and experimentation across textiles and surfaces. Alongside client work for fashion and sportswear brands, I also run IB DESIGN LAB, where I develop graphic concepts and surface patterns and use AI-assisted visual research to explore new visual storytelling directions. I enjoy translating research into editorial-level visuals—from repeat patterns and prints to retail and campaign adaptations—so each project feels cohesive, current, and thoughtfully crafted.

Ilaria Baldanzi

I’m Ilaria Baldanzi, a multidisciplinary fashion & visual designer based in Italy and working remotely, focused on apparel graphics, surface design, and contemporary visual identity. My practice blends fashion aesthetics with visual research—supporting concept development through balance, creative direction, and experimentation across textiles and surfaces. Alongside client work for fashion and sportswear brands, I also run IB DESIGN LAB, where I develop graphic concepts and surface patterns and use AI-assisted visual research to explore new visual storytelling directions. I enjoy translating research into editorial-level visuals—from repeat patterns and prints to retail and campaign adaptations—so each project feels cohesive, current, and thoughtfully crafted.

Available to hire

I’m Ilaria Baldanzi, a multidisciplinary fashion & visual designer based in Italy and working remotely, focused on apparel graphics, surface design, and contemporary visual identity. My practice blends fashion aesthetics with visual research—supporting concept development through balance, creative direction, and experimentation across textiles and surfaces.

Alongside client work for fashion and sportswear brands, I also run IB DESIGN LAB, where I develop graphic concepts and surface patterns and use AI-assisted visual research to explore new visual storytelling directions. I enjoy translating research into editorial-level visuals—from repeat patterns and prints to retail and campaign adaptations—so each project feels cohesive, current, and thoughtfully crafted.

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Language

English
Intermediate

Work Experience

Creative Collaboration at THE PPW
January 1, 2022 - January 1, 2026
Collaboration focused on apparel graphics, visual research and contemporary fashion-oriented development.
Retail & Marketing Graphic Designer at Freddy
January 1, 2022 - Present
Developed apparel graphics and retail visual communication across womenswear collections for flagship stores, outlets and corners. Contributed to the graphic development of the FW26 embellished collection. Supported seasonal campaign adaptations for window displays, banners, lightboxes and in-store applications.
Senior Graphic & Swimwear Designer; Creative Visual Development at ZOGGS / Head Watersports Group
January 1, 2020 - Present
Developed swimwear graphics and prints for international collections, alongside creative research, concept development and AI-assisted visual exploration for new projects.
Founder & Freelance Fashion / Visual Designer at IB DESIGN LAB
January 1, 2020 - Present
Creative development of apparel graphics, visual concepts, surface design and AI-assisted visual research for fashion, sportswear and lifestyle projects.
Senior Apparel / Graphic Designer at North Sails
January 1, 2015 - December 31, 2019
Developed sportswear graphics, repeat patterns and visual concepts across apparel categories.

Education

Add your educational history here.

Qualifications

Fashion Design & Artificial Intelligence
January 1, 2026 - September 4, 2026
Urban Sketching
January 1, 2026 - September 4, 2026
Character Design – Cartoon Style
January 1, 2025 - September 4, 2026
Digital Illustration & Character Design
January 1, 2025 - September 4, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment
    DESIGN · RESEARCH · VISUALS
    illustrator graphicdesigner textiledesigner surfacedesigner