I'm Igor Botelho Bernardes, a sustainability and branding strategist with 20 years of experience in regenerative business innovation and brand strategy. I excel at turning complex social and environmental challenges into clear, scalable strategies that align business growth with planetary wellbeing. I approach problems with a systems mindset and a collaborative leadership style, bringing diverse stakeholders together to create regenerative impact. Key achievements include launching New Zealand’s first regenerative superfood, guiding Natura Cosmetics' regenerative strategy for its 2050 vision, and building movements that connect brands with climate leadership—from local Canterbury biodiversity to COP30. I’m seeking senior leadership roles as a regenerative systemic strategist where I can lead data-informed, purpose-driven transformation across business, society, and the environment.…

Igor Botelho Bernardes

I'm Igor Botelho Bernardes, a sustainability and branding strategist with 20 years of experience in regenerative business innovation and brand strategy. I excel at turning complex social and environmental challenges into clear, scalable strategies that align business growth with planetary wellbeing. I approach problems with a systems mindset and a collaborative leadership style, bringing diverse stakeholders together to create regenerative impact. Key achievements include launching New Zealand’s first regenerative superfood, guiding Natura Cosmetics' regenerative strategy for its 2050 vision, and building movements that connect brands with climate leadership—from local Canterbury biodiversity to COP30. I’m seeking senior leadership roles as a regenerative systemic strategist where I can lead data-informed, purpose-driven transformation across business, society, and the environment.…

Available to hire

I’m Igor Botelho Bernardes, a sustainability and branding strategist with 20 years of experience in regenerative business innovation and brand strategy. I excel at turning complex social and environmental challenges into clear, scalable strategies that align business growth with planetary wellbeing. I approach problems with a systems mindset and a collaborative leadership style, bringing diverse stakeholders together to create regenerative impact.

Key achievements include launching New Zealand’s first regenerative superfood, guiding Natura Cosmetics’ regenerative strategy for its 2050 vision, and building movements that connect brands with climate leadership—from local Canterbury biodiversity to COP30. I’m seeking senior leadership roles as a regenerative systemic strategist where I can lead data-informed, purpose-driven transformation across business, society, and the environment.

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Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

Advisory Board Member at Kiss The Ground
January 1, 2020 - Present
Advisory board member providing strategic guidance on regenerative agriculture, communications, and community engagement; supported initiatives that contributed to the organization’s global reach and narrative around regeneration.
Co-Founder at Regenerative Super Foods
March 1, 2021 - Present
Co-founded a regenerative food company in Canterbury, NZ, producing climate-positive, nutrient-rich foods from hemp and kelp; led product development and market entry across NZ and Australia.
Founder & CEO at Ferttil Ecosystem
May 1, 2020 - Present
Founded an ecosystem of regenerative business practice; developed and campaigned the Regenerative Business Strategy for Natura Cosmetics aligned with its 2050 vision and its network of 7 million door-to-door saleswomen; led client engagements worldwide.
Founder & CEO at The Resilient Store
February 1, 2021 - December 1, 2024
Founded a digital marketplace dedicated to Amazon regeneration, re-investing 51% of profits to regenerate the Amazon and protect Indigenous communities; connected 70 social impact entrepreneurs and 500+ net-positive SKUs.
Founder & CEO at Viva by Ferttil Ecosystem
May 1, 2023 - Present
Led the launch of Viva by Ferttil Ecosystem, a purpose-driven initiative to unleash leadership potential and connect it to planetary needs; collaborated with global clients across three continents using a Bio-centric Framework to drive regenerative innovation.
Co-Founder at HELP NZ • Planetary Citizens
January 1, 2022 - Present
Co-founded a plant-forward initiative; launched a functional vegan seasoning made from organic hemp and wild giant kelp, supporting soil regeneration and Canterbury biome; demonstrated profitability alongside regenerative outcomes.
Active Partner at Amazon Concertation
January 1, 2024 - Present
Active partner in a network (Amazon Concertation) focused on conservation and sustainable development in the Amazon; contributed strategic insight and leadership to cross-sector collaboration.
Founder & CEO at Wegenerate.Life
September 1, 2017 - May 1, 2020
Founder and CEO of Wegenerate.Life, a plant-based regenerative business platform that supported research, tested regenerative ideas, and connected startups with funding and partnerships.
Co-Founder at AsBoasNovas.com
August 1, 2012 - December 1, 2016
Co-founded Brazil’s first Positive News Portal and a strategic communications and content agency focused on sustainability and social impact.
Creative Planner at Motivar e Marketing
August 1, 2003 - December 1, 2005
Creative planner for a São Paulo agency, supporting sustainable innovation through purpose-led marketing and live brand experiences.
Co-Founder at Mandalah
October 1, 2005 - July 1, 2012
Co-founded Mandalah, a global conscious innovation consultancy; secured contracts totaling around USD 1 million and led a portfolio of social impact projects across multiple countries.
Co-Founder at Maker Brands
January 1, 2015 - December 1, 2016
Co-founded Maker Brands to connect startup agility with corporate scale, guiding brands like Nestlé, Santander, Petrobras and Heineken in sustainable innovation; launched Nestlé South America Innovation Hub.

Education

Certificate in Regenerative Entrepreneurship at Universidad para la Cooperación Internacional
October 1, 2019 - April 1, 2021
MA in Reflective Social Practice (Phenomenology Masters) at London Metropolitan University
January 1, 2012 - December 1, 2014
Bachelor Degree in Marketing and Business at Universidade Metodista de São Paulo
January 1, 2001 - December 1, 2004
Sustainability for Business, Purpose and Profit: How Holistic Thinking Can Remake Business at Schumacher College
January 1, 2009 - December 1, 2009
Three Horizons: A Pathway for Sustainability and Transformative Innovation at Schumacher College
January 1, 2017 - December 1, 2017
Certificate in Regenerative Entrepreneurship at Universidad para la Cooperación Internacional
October 1, 2019 - April 1, 2021
Bachelor Degree, Marketing and Business at Universidade Metodista de São Paulo
January 1, 2001 - December 1, 2004
Sustainability for Business, Purpose and Profit: How Holistic Thinking Can Remake Business at Schumacher College
January 1, 2009 - December 1, 2009

Qualifications

Three Horizons: A Pathways Practice for Sustainability and Transformative Innovation
January 1, 2017 - December 1, 2017
Certificate in Regenerative Entrepreneurship
October 1, 2019 - April 1, 2021
Sustainability for Business, Purpose and Profit: How Holistic Thinking Can Remake Business
January 1, 2009 - December 1, 2009
MA in Reflective Social Practice (Phenomenology)
January 1, 2012 - December 1, 2014
Bachelor Degree in Marketing and Business
January 1, 2001 - December 1, 2004
Three Horizons: A Pathway for Sustainability and Transformative Innovation
January 1, 2017 - December 1, 2017
Certificate in Regenerative Entrepreneurship
October 1, 2019 - April 1, 2021
Sustainability for Business, Purpose and Profit: How Holistic Thinking Can Remake Business
January 1, 2009 - December 1, 2009

Industry Experience

Consumer Goods, Non-Profit Organization, Media & Entertainment, Education, Professional Services, Other, Agriculture & Mining

Skills

Experience Level

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