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I am Ian Cross, a digital marketing strategist with 10+ years of experience building campaigns that connect brand storytelling with measurable business outcomes. I specialize in brand strategy, lead generation, content marketing, paid media, and web, email, video, and graphic design to move the needle for local, regional, and national brands. I thrive at the intersection of big-picture strategy and hands-on execution—shaping messaging, coordinating creative, improving digital touchpoints, producing content, and using performance data to refine what works. I’m comfortable guiding cross-functional teams and delivering campaigns that drive real results across multiple channels.…I am Ian Cross, a digital marketing strategist with 10+ years of experience building campaigns that connect brand storytelling with measurable business outcomes. I specialize in brand strategy, lead generation, content marketing, paid media, and web, email, video, and graphic design to move the needle for local, regional, and national brands. I thrive at the intersection of big-picture strategy and hands-on execution—shaping messaging, coordinating creative, improving digital touchpoints, producing content, and using performance data to refine what works. I’m comfortable guiding cross-functional teams and delivering campaigns that drive real results across multiple channels.

Ian Cross

Digital Marketer, Brand Strategist, Marketing Strategist, +2

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I am Ian Cross, a digital marketing strategist with 10+ years of experience building campaigns that connect brand storytelling with measurable business outcomes. I specialize in brand strategy, lead generation, content marketing, paid media, and web, email, video, and graphic design to move the needle for local, regional, and national brands. I thrive at the intersection of big-picture strategy and hands-on execution—shaping messaging, coordinating creative, improving digital touchpoints, producing content, and using performance data to refine what works. I’m comfortable guiding cross-functional teams and delivering campaigns that drive real results across multiple channels.…I am Ian Cross, a digital marketing strategist with 10+ years of experience building campaigns that connect brand storytelling with measurable business outcomes. I specialize in brand strategy, lead generation, content marketing, paid media, and web, email, video, and graphic design to move the needle for local, regional, and national brands. I thrive at the intersection of big-picture strategy and hands-on execution—shaping messaging, coordinating creative, improving digital touchpoints, producing content, and using performance data to refine what works. I’m comfortable guiding cross-functional teams and delivering campaigns that drive real results across multiple channels.

Available to hire

I am Ian Cross, a digital marketing strategist with 10+ years of experience building campaigns that connect brand storytelling with measurable business outcomes. I specialize in brand strategy, lead generation, content marketing, paid media, and web, email, video, and graphic design to move the needle for local, regional, and national brands.

I thrive at the intersection of big-picture strategy and hands-on execution—shaping messaging, coordinating creative, improving digital touchpoints, producing content, and using performance data to refine what works. I’m comfortable guiding cross-functional teams and delivering campaigns that drive real results across multiple channels.

Skills

Experience Level

Expert

Expert

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Expert

Work Experience

Regional Digital Strategist at The E.W. Scripps Company

October 20, 2025 - April 20, 2026

Developed, presented, and executed integrated digital marketing campaigns for local, regional, and national businesses across Cleveland, Cincinnati, and Lexington markets. Built multi-channel strategies across streaming/CTV/OTT, Google Ads, YouTube, Meta, website display, rich media, targeted email, SEO/SEM, hyperlocal display/video, and digital outdoor. Partnered with account executives to analyze client goals, audience, geography, budget, and conversion priorities. Designed marketing graphics for social, web, and client-facing materials; coordinated with creative teams to refine visuals and messaging. Monitored campaign performance in real time and delivered optimization recommendations based on audience behavior, conversion data, delivery trends, geography, and creative performance.

Digital Strategist at News 5 Cleveland / WEWS-TV

April 1, 2024 - October 20, 2025

Developed bespoke advertising strategies using streaming/CTV/OTT, website/app display, paid and sponsored social, SEO/SEM, email marketing, and digital out-of-home. Created sales presentations and client-facing proposals translating complex digital products into practical marketing strategies tied to business outcomes. Set up and monitored campaigns using geographic, demographic, behavioral, and interest-based targeting; installed and managed tracking pixels to improve conversion visibility. Produced reporting that connected impressions, clicks, conversions, audience behavior, and ROI for clients.

Executive Digital Producer at News 5 Cleveland / WEWS-TV

June 20, 2018 - April 2, 2024

Led digital content strategy, publishing operations, audience growth, SEO, social media, and multi-media storytelling for a major U.S. broadcast news organization. Managed day-to-day digital operations across websites, mobile apps, streaming apps, newsletters, and social channels. Produced dozens of social graphics and visuals driving millions of views and hundreds of thousands of direct engagements. Created platform-specific social content and short-form video tailored to each channel. Supervised and mentored a team of four digital producers and coordinated newsroom workflows. Ran live streams for breaking news, severe weather, COVID briefings, press conferences, and political events, then clipped live events into on-demand content. Won a Regional Emmy for Interactive Video and a Press Club of Cleveland Award for interactive/digital storytelling.

Digital Content Manager at WMBF News

January 1, 2013 - June 1, 2018

Managed digital content, social media, web publishing, audience development, and digital workflows for a regional broadcast news organization. Developed SEO, headlines, social distribution, and audience engagement practices supporting sustained digital growth. Collaborated with editorial, production, sales, and marketing on branded and community-focused digital initiatives; trained staff on analytics, publishing systems, social media best practices, SEO, and content optimization.

Web Producer at KVOA News 4 Tucson

November 1, 2010 - January 1, 2013

Produced and managed web, social, graphics, and video content; supported live coverage, breaking news updates, audience interaction, and digital publishing workflows.