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Marketing professional with experience in brand marketing, retail marketing, content production, and campaign coordination for a multi-location coffee shop network. Skilled in developing communication materials for digital, print and in-store channels with strong attention to brand consistency, visual details and accurate implementation. Experience across social media, email marketing, e-commerce, POS materials, brand activations, events, and communication with internal and external partners. Organized work style focused on execution, prioritization and delivery with clear deadlines. Handles CRM and e-commerce communications, content administration across platforms, coordination of marketing materials implementation across locations, and monitoring of campaign performance through reports and platform data.…Marketing professional with experience in brand marketing, retail marketing, content production, and campaign coordination for a multi-location coffee shop network. Skilled in developing communication materials for digital, print and in-store channels with strong attention to brand consistency, visual details and accurate implementation. Experience across social media, email marketing, e-commerce, POS materials, brand activations, events, and communication with internal and external partners. Organized work style focused on execution, prioritization and delivery with clear deadlines. Handles CRM and e-commerce communications, content administration across platforms, coordination of marketing materials implementation across locations, and monitoring of campaign performance through reports and platform data.

Alexandra Bratu

Brand Designer, Graphic Designer, Social Media Manager, +1

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Marketing professional with experience in brand marketing, retail marketing, content production, and campaign coordination for a multi-location coffee shop network. Skilled in developing communication materials for digital, print and in-store channels with strong attention to brand consistency, visual details and accurate implementation. Experience across social media, email marketing, e-commerce, POS materials, brand activations, events, and communication with internal and external partners. Organized work style focused on execution, prioritization and delivery with clear deadlines. Handles CRM and e-commerce communications, content administration across platforms, coordination of marketing materials implementation across locations, and monitoring of campaign performance through reports and platform data.…Marketing professional with experience in brand marketing, retail marketing, content production, and campaign coordination for a multi-location coffee shop network. Skilled in developing communication materials for digital, print and in-store channels with strong attention to brand consistency, visual details and accurate implementation. Experience across social media, email marketing, e-commerce, POS materials, brand activations, events, and communication with internal and external partners. Organized work style focused on execution, prioritization and delivery with clear deadlines. Handles CRM and e-commerce communications, content administration across platforms, coordination of marketing materials implementation across locations, and monitoring of campaign performance through reports and platform data.

Available to hire

Marketing professional with experience in brand marketing, retail marketing, content production, and campaign coordination for a multi-location coffee shop network. Skilled in developing communication materials for digital, print and in-store channels with strong attention to brand consistency, visual details and accurate implementation. Experience across social media, email marketing, e-commerce, POS materials, brand activations, events, and communication with internal and external partners.

Organized work style focused on execution, prioritization and delivery with clear deadlines. Handles CRM and e-commerce communications, content administration across platforms, coordination of marketing materials implementation across locations, and monitoring of campaign performance through reports and platform data.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Work Experience

Marketing Manager / Brand & Retail Marketing at Gloria Jean’s Coffees Romania

May 1, 2022 - July 31, 2026

Coordinated marketing execution for Gloria Jean’s Coffees Romania, focusing on seasonal campaigns, product launches, digital communication, print materials and in-store implementation. Planned and developed monthly social media editorial calendars (post concepts, captions, visual directions, Reels ideas and campaign adaptations). Developed brand communications for campaign objectives, limited-time products, local activations and commercial initiatives. Produced and coordinated creative materials for digital and print channels including key visuals, A4 posters, POS materials, banners, digital screens, people stoppers and in-store communication assets. Managed CRM and e-commerce communication through newsletters, website copy, product presentations and commercial messages adapted to campaign goals. Coordinated content administration and marketing material implementation across locations, ensuring accuracy, visual consistency and operational feasibility. Managed brand activations and e

Marketing Specialist at CONSTANTIN NAUTICUS SRL

October 1, 2020 - April 30, 2022

Supported daily marketing activities with fast execution, accuracy and organization. Managed social media posts and regular content updates across relevant company platforms. Administered the Amazon marketplace including product listing updates, commercial information and presentation content. Prepared recurring Excel reports, including monthly sales reports segmented by active markets. Created visual and commercial materials daily using Adobe Photoshop and Microsoft Office. Organized commercial information through reporting, constant updates and monitoring of relevant data.

Agent Turism at AGETUR SRL

February 1, 2020 - September 30, 2020

Provided personalized client consultancy to select suitable travel packages based on budget, travel period, destination and preferences. Arranged travel end-to-end from the initial request to final booking confirmation. Coordinated travel-related services including flight tickets, accommodation, local transport and additional services. Supported visa documentation including guidance and assistance with required forms and documents. Managed communication with clients and partners including requests, changes and priorities in dynamic contexts.

Tour Operator at G2 Travel

February 1, 2018 - November 30, 2019

Worked in an international tourism operations environment with daily interaction with international partners, suppliers and clients. Provided operational coordination, communication and negotiation in contexts involving strict deadlines and time-sensitive requests. Managed operational requests and adapted solutions based on client needs and supplier availability. Contributed to the implementation of the international incentive project “Jeunesse” for Switzerland, recognized by Guinness World Records, including coordinating coach suppliers and operational execution for a complex high-volume project under significant pressure.

Makeup & Brow Artist at Evole Lash & Brow Beauty Studio

July 1, 2017 - January 31, 2018

Managed client appointments, maintained basic stock records and handled daily cash register/POS operations. Supported reception activities and organized the salon’s daily workflow. Provided direct makeup and brow styling services adapted to each client’s needs and the salon’s standards, with strong attention to detail and direct client communication to contribute to a positive salon experience.

Retail & Client Experience Assistant / Makeup Services & Store Operations at MELKIOR

April 1, 2016 - May 31, 2017

Supported retail and client experience by assisting with campaign execution and coordination, seasonal campaign planning, product launches and POS materials/in-store implementation. Ensured brand consistency and quality control for retail presentation. Coordinated digital and print materials. Managed digital and content tasks for social media including Instagram content planning and TikTok/UGC content coordination, as well as copywriting for social media, newsletters and website. Produced and updated e-commerce content using Shopify, including marketplace listings for Amazon and Trendyol. Assisted with project and stakeholder management including internal coordination with the team, communication with franchises and store locations, and coordination with suppliers and partners. Supported event and brand activation coordination and influencer/UGC coordination. Assisted with deadline management and prioritization, performance reporting and monitoring, and Excel reporting.