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I am Azul Idalí González Lucio, a Digital Marketing Specialist with hands-on experience in social media management, digital content creation, and video editing. I lead campaigns, develop promotional materials, and tailor content for Instagram, Facebook, and TikTok, across multicultural environments. I value clear communication, organization, and audience engagement, and I have a track record of strengthening visibility and institutional presence through consistent messaging and brand alignment.…I am Azul Idalí González Lucio, a Digital Marketing Specialist with hands-on experience in social media management, digital content creation, and video editing. I lead campaigns, develop promotional materials, and tailor content for Instagram, Facebook, and TikTok, across multicultural environments. I value clear communication, organization, and audience engagement, and I have a track record of strengthening visibility and institutional presence through consistent messaging and brand alignment.

Azul Idalí González Lucio

Community Manager, Social Media Freelancer, Social Media Manager, +4

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I am Azul Idalí González Lucio, a Digital Marketing Specialist with hands-on experience in social media management, digital content creation, and video editing. I lead campaigns, develop promotional materials, and tailor content for Instagram, Facebook, and TikTok, across multicultural environments. I value clear communication, organization, and audience engagement, and I have a track record of strengthening visibility and institutional presence through consistent messaging and brand alignment.…I am Azul Idalí González Lucio, a Digital Marketing Specialist with hands-on experience in social media management, digital content creation, and video editing. I lead campaigns, develop promotional materials, and tailor content for Instagram, Facebook, and TikTok, across multicultural environments. I value clear communication, organization, and audience engagement, and I have a track record of strengthening visibility and institutional presence through consistent messaging and brand alignment.

Available to hire

I am Azul Idalí González Lucio, a Digital Marketing Specialist with hands-on experience in social media management, digital content creation, and video editing. I lead campaigns, develop promotional materials, and tailor content for Instagram, Facebook, and TikTok, across multicultural environments.

I value clear communication, organization, and audience engagement, and I have a track record of strengthening visibility and institutional presence through consistent messaging and brand alignment.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Social Media Manager at Colegio Tenango

August 1, 2020 - Present

Managed institutional social media operations, ensuring consistency in digital communication and alignment with positioning objectives. Developed and executed digital marketing campaigns across Instagram, Facebook, and TikTok; adapted content to target audiences; created paid ads and promotional materials to strengthen visibility, reach, and institutional presence. Monitored content performance metrics and audience behavior to guide improvements in segmentation and communication effectiveness.

Branding Designer & Voice-Over Producer at Consubanco

June 1, 2021 - March 1, 2023

Freelance branding designer creating branding materials for packaging, POP displays, and textile applications; adapted branding elements from the Colombian market to the Mexican market, ensuring graphic consistency and alignment with local communication context. Developed promotional resources and produced voice-over recordings to support marketing assets.

Communications Specialist at Ambetter

September 1, 2025 - February 1, 2026

Handled client inquiries and requests, providing clear guidance and timely follow-up throughout the service process. Resolved issues and followed up on cases, prioritizing accuracy of information and continuity of service. Maintained professional and empathetic communication throughout client interactions, with a strong focus on resolution and service quality.

Social Media Manager at Toluca FC Women

June 1, 2020 - March 1, 2023

Wrote social media scripts and copy, edited video content for digital posts, adapting formats and visual resources to the requirements of each platform. Created content to strengthen digital presence, foster fan engagement, and increase interaction across social channels.

Social Media Coordinator at Toluca FC

June 1, 2020 - March 1, 2023

Wrote formats and social media copy, edited video content for digital posts, adapting formats and visual resources to platform requirements. Collaborated in content execution with a focus on storytelling and visual communication for the sports industry. Contributed to stronger digital communication for the audience through the production of written and audio-visual content tailored to the sports environment and platforms.