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I am a Social Media Specialist with expertise in Instagram strategy, content creation, and personal-brand storytelling. With 18+ years of professional experience and a strong transition to remote digital work since 2024, I specialize in crafting authentic, polished, and visually engaging content across Instagram and Facebook. I am skilled in Canva design, CapCut editing, content planning, and digital operations, and I support clients by building consistent online identities, improving engagement, and managing streamlined workflows. I am organized, detail-oriented, and proactive in delivering high-quality content that reflects each client’s unique voice and lifestyle.…I am a Social Media Specialist with expertise in Instagram strategy, content creation, and personal-brand storytelling. With 18+ years of professional experience and a strong transition to remote digital work since 2024, I specialize in crafting authentic, polished, and visually engaging content across Instagram and Facebook. I am skilled in Canva design, CapCut editing, content planning, and digital operations, and I support clients by building consistent online identities, improving engagement, and managing streamlined workflows. I am organized, detail-oriented, and proactive in delivering high-quality content that reflects each client’s unique voice and lifestyle.

Ida Meriati Magdalena Pasaribu

Social Media Manager, Content Creator, Copywriter, +6

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I am a Social Media Specialist with expertise in Instagram strategy, content creation, and personal-brand storytelling. With 18+ years of professional experience and a strong transition to remote digital work since 2024, I specialize in crafting authentic, polished, and visually engaging content across Instagram and Facebook. I am skilled in Canva design, CapCut editing, content planning, and digital operations, and I support clients by building consistent online identities, improving engagement, and managing streamlined workflows. I am organized, detail-oriented, and proactive in delivering high-quality content that reflects each client’s unique voice and lifestyle.…I am a Social Media Specialist with expertise in Instagram strategy, content creation, and personal-brand storytelling. With 18+ years of professional experience and a strong transition to remote digital work since 2024, I specialize in crafting authentic, polished, and visually engaging content across Instagram and Facebook. I am skilled in Canva design, CapCut editing, content planning, and digital operations, and I support clients by building consistent online identities, improving engagement, and managing streamlined workflows. I am organized, detail-oriented, and proactive in delivering high-quality content that reflects each client’s unique voice and lifestyle.

Available to hire

I am a Social Media Specialist with expertise in Instagram strategy, content creation, and personal-brand storytelling. With 18+ years of professional experience and a strong transition to remote digital work since 2024, I specialize in crafting authentic, polished, and visually engaging content across Instagram and Facebook.

I am skilled in Canva design, CapCut editing, content planning, and digital operations, and I support clients by building consistent online identities, improving engagement, and managing streamlined workflows. I am organized, detail-oriented, and proactive in delivering high-quality content that reflects each client’s unique voice and lifestyle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Contributor at Outlier (Remote)

November 1, 2024 - Present

Evaluated AI-generated responses for accuracy, readability, and relevance. Created and tested prompts to enhance AI understanding. Provided detailed feedback to refine tone, structure, and correctness.

General Virtual Assistant at Remote

June 1, 2024 - Present

Manage client emails & calendars efficiently using Google Workspace and Outlook. Conduct research for content, marketing, and business insights. Assist with administrative support, reporting, and client communication. Implement basic email marketing campaigns and lead magnet materials. Grew personal VA Instagram account from 300 → 11,800 views (+3,833% growth). Designed Canva graphics and CapCut videos for social media marketing campaigns.

Account Manager / Retail Sales Marketing Officer (RSMO) at Samsung

January 1, 2021 - January 1, 2024

Managed client accounts and sales operations; coordinated regional sales and marketing activities.

Universal Banker at Citibank

January 1, 2016 - January 1, 2021

Sold credit card products to new-to-bank customers; provided personalized financial services and exceeded monthly sales targets.

Financial Specialist Executive at Manulife (Bancassurance via Bank Danamon)

January 1, 2013 - January 1, 2015

Bancassurance specialist; sold life insurance and bancassurance products to SME clients through bank referrals; maintained client relationships and achieved sales targets.

Bancassurance Specialist at BNI Life (Bancassurance)

January 1, 2011 - January 1, 2012

Sold life insurance and bancassurance products to SME clients through bank referrals; maintained client relationships and achieved sales targets.

Sales Executive at Bank BNI

January 1, 2012 - January 1, 2012

Promoted credit card products; achieved sales targets.

Clinical Nurse at MRCCC Siloam Hospitals, Jakarta

January 1, 2008 - January 1, 2010

Assisted patients during medical check-ups and routine procedures; coordinated with doctors and administrative staff; maintained accurate patient records and documentation.