Available to hire
Creative Multimedia Designer with 10+ years of experience building web experiences, digital content, and branded multimedia assets that help businesses communicate more effectively. Skilled in WordPress, Elementor, UX, and visual communication—turning complex needs into practical, user-friendly solutions.
Leads creative direction across responsive multilingual WordPress sites, multimedia production, and digital marketing performance. Adept at simplifying information architecture, maintaining brand consistency across formats, and using analytics tools to improve usability, visibility, and growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate
Work Experience
Multimedia Designer / Video Editor at Shift4 (GiveX website transition and content support)
October 1, 2023 - August 1, 2025Primary internal point of contact for GiveX’s global WordPress website, managing multilingual regional content and supporting teams across North America, South America, Europe, and Australia. Supported migration from a legacy CMS to WordPress by coordinating requirements across leadership, HR, regional offices, and an external agency. Produced multimedia content including product demos, training videos, trade show media, promotional campaigns, and customer education materials in multiple formats while maintaining brand consistency. Improved site usability and performance using WordPress, HubSpot, Google Analytics, Hotjar, and Yoast SEO; documented workflows and trained teammates on publishing and digital tools. Maintained continuity of existing GiveX customer communications and consolidated legacy web content while adapting customer stories into long-form, short-form, and vertical content aligned with Shift4 brand standards.
Digital Marketing Coordinator at Emigrar Canada
October 1, 2021 - October 1, 2023Created customer education resources that addressed recurring installation challenges and demonstrated initiative beyond the warehouse role. Supported digital marketing initiatives through landing pages, email campaigns, website content, and SEO improvements; used HubSpot and integrated content from newly acquired businesses. Collaborated with Marketing, Sales, HR, Product, and regional teams to transform business requirements into customer-facing digital experiences and build expertise in web design, analytics, and multimedia production.
Creative Multimedia Designer & Digital Consultant at Emigrar Canada
October 1, 2021 - October 1, 2023Led creative direction and ongoing development of the company’s digital presence, including branding, website design, SEO, multimedia production, and UX. Designed and evolved a responsive, multilingual WordPress site for immigration services to strengthen organic visibility and support lead generation. Built qualification forms and customer workflows to streamline consultations and improve lead quality before initial contact. Created Facebook advertising campaigns, promotional graphics, videos, and digital assets, helping grow an online community to 3,400+ followers.
Digital Marketing Coordinator at Emergir Canada
October 1, 2021 - October 1, 2023Transitioned into the marketing department after creating customer education resources that resolved recurring installation challenges. Managed website content and landing pages, SEO improvements, HubSpot workflows, email campaigns, and digital assets supporting marketing initiatives. Coordinated website requests across Marketing, Sales, HR, Product, and regional teams—translating business requirements into customer-facing digital experiences.
Warehouse Assistant / Field Service Support at Emigrar Canada
January 1, 2021 - October 1, 2021Prepared, configured, tested, and installed POS hardware for restaurant and retail clients while gaining first-hand knowledge of customer workflows and recurring technical challenges. Identified customer pain points during POS installations and independently designed installation manuals in Photoshop and produced tutorial videos to improve customer self-service, reduce repetitive support inquiries, and support a promotion into Marketing. Designed responsive WordPress websites for tourism, immigration, logistics, and creative businesses; built scalable Elementor Pro templates and content systems so clients could update sites independently. Produced promotional videos, branding assets, photography, and other multimedia content to strengthen clients’ online presence; advised business owners on usability, scope, and practical digital solutions from concept through launch.
Warehouse Assistant / Field Service Support
January 1, 2021 - October 1, 2021Prepared, configured, tested, and installed POS hardware for restaurant and retail clients while building first-hand knowledge of customer workflows and recurring technical challenges. Identified customer pain points during POS installations and independently redesigned installation manuals (Photoshop) plus produced tutorial videos to improve self-service, reduce repetitive support inquiries, and support promotion into the marketing department. Designed, built, and maintained WordPress websites for tourism, immigration, logistics, and professional services businesses. Developed reusable Elementor templates and CMS workflows enabling clients to manage content independently. Collaborated with clients to translate business requirements into responsive websites and landing pages, improving user experience. Produced supporting branding, photography, and multimedia assets to complement website launches.
Multimedia Designer / Video Editor at Shift4 / GiveX (multimedia support)
December 1, 2020 - January 1, 2025Managed website content updates, landing page assets, and multimedia supporting digital marketing initiatives following Shift4’s acquisition of GiveX. Collaborated with marketing and web teams to support landing pages, customer communications, and website improvements across multiple campaigns. Supported the transition after acquisition by consolidating legacy web content, coordinating redirects, and preserving continuity for existing GiveX customers. Managed stakeholder feedback and approval cycles while adapting customer stories into long-form, short-form, and vertical content aligned with established Shift4 brand standards.
WordPress Specialist | WordPress & Digital Marketing at Freelance
January 1, 2016 - PresentManaged and optimized ongoing development, publishing, and maintenance for multilingual WordPress websites supporting immigration consulting business needs. Designed and continually improved service pages, landing pages, forms, and SEO while ensuring a responsive, user-friendly experience. Built qualification forms and customer workflows to streamline consult requests and improve lead quality before initial contact. Coordinated digital campaigns and publishing, used AI-assisted copywriting, and supported lead generation and long-term website growth with multimedia assets.
Education
Digital Marketing Professional (CDMP) certification at Digital Marketing Institute (DMI) & American Marketing Association
January 1, 2024 - January 1, 2024Multimedia Design & Development (College) at Humber College
January 1, 2016 - January 1, 2018Certified Digital Marketing Professional (CDMP) at Digital Marketing Institute (DMI) & American Marketing Association
January 1, 2024 - January 1, 2024Qualifications
Digital Marketing Professional (CDMP) certification
January 1, 2024 - January 1, 2024Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (DMI) & American Marketing Association
January 1, 2024 - July 16, 2026Certified Digital Marketing Professional (CDMP)
January 1, 2024 - July 16, 2026Digital Marketing Institute (DMI) & American Marketing Association certification
January 1, 2024 - July 16, 2026Industry Experience
Other, Media & Entertainment, Education, Non-Profit Organization, Professional Services, Travel & Hospitality, Retail, Transportation & Logistics, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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