Ida Sandes

Available to hire

I'm a design strategist and researcher with a multidisciplinary background in Design, Journalism, and Culture Studies, bringing together curiosity, critical thinking, and creativity to explore how technology is shaping…

About

I’m a design strategist and researcher with a multidisciplinary background in Design, Journalism, and Culture Studies, bringing together curiosity, critical thinking, and creativity to explore how technology is shaping humanity and the intersectionality.

Over the past 5+ years in design and innovation, I’ve worked on international projects across industries collaborating for solutions that balance real people’s problems, business values, and the planet’s needs.

  • 11 years' experience
  • Joined January 2026

Skills· 1

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianAdvanced
  • FrenchBeginner
  • Hebrew (modern)Beginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Government

Work experience· 4 roles

Design Strategist & Researcher · Windmill Digital and World Economic ForumJul 2023 – Present · 3 yrs 5 mos

Design Strategist for Forum Spaces, a digital operating system for multi-stakeholder initiatives to scale engagement and amplify collective impact.

UX Researcher · Wella CompanyJun 2022 – Nov 2022 · 6 mos

Plan and implement research plan, user journey, personas, usability testing, research reports (VR and beauty industry), design system audit.

UX Researcher & Storyteller · Cocoon ExperienceMar 2020 – Jun 2022 · 2 yrs 4 mos

Plan and implement user research and service design strategies including interviews, usability testing, ethnographic and business research; analyse data to transform findings into insights for clients across urban mobility, healthcare, startups, FMCG, sustainability, and public sector; workshop facilitation; reports and visual presentations.

Editor, Producer, On-Air Presenter and Reporter · Rede Globo (GloboEsporte.com / SporTV)Oct 2013 – Nov 2018 · 5 yrs 2 mos

Education· 5

Master’s in Culture and Communication · School of Arts and Humanities of University of Lisbon2020 – 2022
Postgraduate in Coolhunting, Global Trends and Research for Design Innovation · Elisava Facultat de Disseny i Enginyeria de Barcelona2019
Bachelor's Degree in Journalism and Social Communication · Faculdade de Comunicação da Universidade Federal da Bahia (Brazil)2007 – 2010
UX/UI Design Certificate · Ironhack Lisbon2019

Certifications and awards

UX/UI Design Certificate2019
Postgraduate in Trends Management2019

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