I am a Multidisciplinary Designer specializing in Brand Systems and Visual Strategy. With a background in Engineering, I bridge the gap between technical precision and creative storytelling. I don’t just create one-off graphics; I build visual ecosystems that allow brands to scale their content consistently across both digital and physical platforms. Most recently, I served as the Brand Custodian for Cync, a social media startup. I led their visual transition through a full rebrand, developing a comprehensive Digital Asset Library that streamlined our content process. I also managed the full lifecycle of physical merchandise, taking designs from the screen to final production for premium apparel. I bring a level of discipline to design found in Quality Control (QAQC) environments. My experience on high-stakes engineering sites taught me to work within strict frameworks, ensuring every file is spec-perfect—whether it’s a mobile-optimized ad or a high-resolution print for direct mail. What sets me apart is my "Systems-First" mindset. I prioritize how a design performs and scales by backing my decisions with data. I am currently completing HubSpot certifications to better leverage metrics like CTR and A/B testing, ensuring my work builds community trust and drives measurable engagement.

Ubah Chidinma

I am a Multidisciplinary Designer specializing in Brand Systems and Visual Strategy. With a background in Engineering, I bridge the gap between technical precision and creative storytelling. I don’t just create one-off graphics; I build visual ecosystems that allow brands to scale their content consistently across both digital and physical platforms. Most recently, I served as the Brand Custodian for Cync, a social media startup. I led their visual transition through a full rebrand, developing a comprehensive Digital Asset Library that streamlined our content process. I also managed the full lifecycle of physical merchandise, taking designs from the screen to final production for premium apparel. I bring a level of discipline to design found in Quality Control (QAQC) environments. My experience on high-stakes engineering sites taught me to work within strict frameworks, ensuring every file is spec-perfect—whether it’s a mobile-optimized ad or a high-resolution print for direct mail. What sets me apart is my "Systems-First" mindset. I prioritize how a design performs and scales by backing my decisions with data. I am currently completing HubSpot certifications to better leverage metrics like CTR and A/B testing, ensuring my work builds community trust and drives measurable engagement.

Available to hire

I am a Multidisciplinary Designer specializing in Brand Systems and Visual Strategy. With a background in Engineering, I bridge the gap between technical precision and creative storytelling. I don’t just create one-off graphics; I build visual ecosystems that allow brands to scale their content consistently across both digital and physical platforms.

Most recently, I served as the Brand Custodian for Cync, a social media startup. I led their visual transition through a full rebrand, developing a comprehensive Digital Asset Library that streamlined our content process. I also managed the full lifecycle of physical merchandise, taking designs from the screen to final production for premium apparel.

I bring a level of discipline to design found in Quality Control (QAQC) environments. My experience on high-stakes engineering sites taught me to work within strict frameworks, ensuring every file is spec-perfect—whether it’s a mobile-optimized ad or a high-resolution print for direct mail.

What sets me apart is my “Systems-First” mindset. I prioritize how a design performs and scales by backing my decisions with data. I am currently completing HubSpot certifications to better leverage metrics like CTR and A/B testing, ensuring my work builds community trust and drives measurable engagement.

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Language

English
Fluent

Work Experience

Graphic Designer Intern at Avanya
September 1, 2022 - October 31, 2022
Created visually consistent marketing materials (flyers, posts, brochures, logos) for an India-based IT consulting firm, enhancing brand recognition and client satisfaction. Supported the Lead Graphic Designer on large-scale design projects, ensuring timely delivery of graphics that aligned with brand identity.
Graphics Designer and Illustrator at Engineering Ladies’ Initiative
September 1, 2023 - August 31, 2024
Volunteered as a graphics designer and illustrator to support outreach and events, contributing design assets for programs and communications.
Graphics Design Team Lead & P.R.O at Assoc. of Prof. Women Engineers of Nigeria (APWEN)
July 1, 2023 - August 31, 2024
Led the graphics design team and managed public relations efforts to support programs, communications, and branding initiatives.
Graphic Designer at Cync Remote
October 1, 2025 - April 1, 2026
Developed and maintained a comprehensive brand asset library, including logo variants, color palettes, and typography guidelines, ensuring 100% visual consistency across all startup touchpoints. Designed high-engagement social media posts, banners, and email templates, tailoring layouts to platform-specific algorithms and user behaviors. Spearheaded the design and production of physical marketing merchandise, translating digital brand equity into high-quality print assets for offline engagement.
Graphic Designer at Freelance
March 1, 2023 - Present
Executed end-to-end branding projects for diverse clients, delivering comprehensive brand kits including custom logos, typography systems, and color palettes. Designed high-impact digital and print assets, ranging from social media marketing kits to professional business stationery and promotional flyers. Managed the full creative process from initial client discovery and mood-boarding to the final delivery of web-optimized and print-ready files (AI, PSD, PDF).
Design Intern at Avanya
September 1, 2022 - October 1, 2022
Created visually consistent marketing materials (flyers, posts, brochures, logos) for an India-based IT consulting firm, enhancing brand recognition and client satisfaction. Supported the Lead Graphic Designer on large-scale design projects, ensuring timely delivery of graphics that aligned with brand identity.

Education

BSc in Civil and Environmental Engineering at University of Lagos
January 11, 2030 - January 1, 2026
BSc at University of Lagos
January 11, 2030 - January 1, 2026

Qualifications

Product School: Product Led Growth & Product Experimentation
January 11, 2030 - April 6, 2026
ACM SIGCHI: Design for Persuasion - Telling Compelling Stories with Data
January 11, 2030 - April 6, 2026
Coursera: Fundamentals of Graphics Design by California Institute of Arts
January 11, 2030 - April 6, 2026
Geneza School of Design via Cybersafe Foundation - Digigirls: Graphics Design
January 11, 2030 - April 6, 2026
Social Media Marketing: Hubspot Academy
January 11, 2030 - April 9, 2026
Product Led Growth & Product Experimentation: Product School
January 11, 2030 - April 9, 2026
Design for Persuasion - Telling Compelling Stories with Data: ACM SIGCHI
January 11, 2030 - April 9, 2026
Fundamentals of Graphics Design by California Institute of Arts: Coursera
January 11, 2030 - April 9, 2026
Digigirls: Graphics Design (Geneza School of Design via Cybersafe Foundation)
January 11, 2030 - April 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other