I am a Multidisciplinary Designer specializing in Brand Systems and Visual Strategy. With a background in Engineering, I bridge the gap between technical precision and creative storytelling. I don’t just create one-off graphics; I build visual ecosystems that allow brands to scale their content consistently across both digital and physical platforms.
Most recently, I served as the Brand Custodian for Cync, a social media startup. I led their visual transition through a full rebrand, developing a comprehensive Digital Asset Library that streamlined our content process. I also managed the full lifecycle of physical merchandise, taking designs from the screen to final production for premium apparel.
I bring a level of discipline to design found in Quality Control (QAQC) environments. My experience on high-stakes engineering sites taught me to work within strict frameworks, ensuring every file is spec-perfect—whether it’s a mobile-optimized ad or a high-resolution print for direct mail.
What sets me apart is my “Systems-First” mindset. I prioritize how a design performs and scales by backing my decisions with data. I am currently completing HubSpot certifications to better leverage metrics like CTR and A/B testing, ensuring my work builds community trust and drives measurable engagement.
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