I'm a versatile business specialist with 15+ years of experience in product management, account management, and business development across IT, FMCG, and logistics. I excel at shaping product strategy, making data-driven decisions, and leading cross-functional teams to deliver value. I'm passionate about driving revenue growth, elevating client satisfaction, and delivering digital product innovations across Singapore and APAC. I enjoy turning complex problems into clear solutions and collaborating with engineering, sales, and operations to build services customers love.

Dee Sersiew Cheng

I'm a versatile business specialist with 15+ years of experience in product management, account management, and business development across IT, FMCG, and logistics. I excel at shaping product strategy, making data-driven decisions, and leading cross-functional teams to deliver value. I'm passionate about driving revenue growth, elevating client satisfaction, and delivering digital product innovations across Singapore and APAC. I enjoy turning complex problems into clear solutions and collaborating with engineering, sales, and operations to build services customers love.

Available to hire

I’m a versatile business specialist with 15+ years of experience in product management, account management, and business development across IT, FMCG, and logistics. I excel at shaping product strategy, making data-driven decisions, and leading cross-functional teams to deliver value.
I’m passionate about driving revenue growth, elevating client satisfaction, and delivering digital product innovations across Singapore and APAC. I enjoy turning complex problems into clear solutions and collaborating with engineering, sales, and operations to build services customers love.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Business Specialist, Product Management at NEC Asia Pacific Pte Ltd
November 1, 2022 - October 28, 2025
Defined product strategy and marketing plan to create awareness and build new pipelines. Led product development with cross-functional members from concept to launch. Developed product roadmaps, pricing, and positioning for Managed Services portfolio. Collaborated with engineering and operations to deliver new services and value propositions. Achieved measurable increases in sales enablement and partner engagement.
Business Development Manager (Contract Management) at C. Steinweg Warehousing (F.E.) Pte Ltd
February 1, 2022 - February 1, 2022
Drafted and revised contracts with customers, banks, and suppliers. Maintained accurate contract documents and provided advice to business teams. Supported business growth through strong client relationships.
Key Account Manager at Iron Mountain Singapore Pte Ltd
August 1, 2021 - August 1, 2021
Managed ~50 strategic accounts in logistics/shipping industry. Increased revenue by driving upselling and new services adoption. Retained clients with high satisfaction and contract renewals.
Business Development Manager at Iron Mountain Singapore Pte Ltd
January 31, 2021 - January 31, 2021
Managed around 300 accounts across logistics, aviation, engineering, real estate. Achieved significant revenue growth; promoted to Key Account Manager.
Sales & Account Management Executive at Iron Mountain Singapore Pte Ltd
January 31, 2016 - January 31, 2016
Managed Data Management customers; promoted to Business Development Manager.
Client Servicing Executive at SPH Magazines Pte Ltd
April 30, 2013 - April 30, 2013
Managed execution of online campaigns, liaised with clients and agencies. Improved campaign workflows and client engagement.
Product Executive at Singapore Post Limited
March 31, 2010 - March 31, 2010
Managed government ad-mail tenders and printing/logistics vendors. Executed creative campaigns and oversaw billing/finance coordination.
Sales Admin Executive at Mediacorp TV Singapore Pte Ltd
June 30, 2007 - June 30, 2007
Coordinated TV campaign schedules and managed client accounts. Produced advertisement featured in newspaper after prime time slot.
Document Controller (Contract) at Linde Syngas Singapore Pte Ltd
February 28, 2005 - February 28, 2005
Managed documentation control for contracts, correspondence, and compliance; supported project teams.
Clerical Assistant at Anika Insurance Brokers and Consultants Pte Ltd
July 31, 2003 - July 31, 2003
Provided administrative support, file management, and customer service.

Education

Bachelor of Commerce, Marketing at University of Wollongong, Australia
January 11, 2030 - January 1, 2010
Higher Diploma, International Marketing at TMC Academy, Singapore
January 11, 2030 - January 1, 2007
Diploma in Computer Studies, Networking and Communication at Informatics Computer School, Singapore
January 11, 2030 - January 1, 2002
GCE 'O' Level at Boon Lay Secondary School, Singapore
January 11, 2030 - January 1, 1998

Qualifications

IC Agile – Certified Agile Professional
January 1, 2022 - October 28, 2025
Fundamentals of Python Programming
January 1, 2022 - October 28, 2025
NICF – Certified Associate in Project Management (CAPM)®
January 1, 2022 - October 28, 2025
Data Analysis Fundamentals Using Microsoft Excel
January 1, 2022 - October 28, 2025
Professional Certificate in Digital Product Management
January 1, 2022 - October 28, 2025
Specialist Diploma in Business Analytics (Predictive Analytics, Big Data, Data Visualization)
January 1, 2020 - October 28, 2025
Lean Six Sigma Certificate
January 1, 2019 - October 28, 2025
Certified Digital Marketing Strategist (CDMS)
January 1, 2020 - October 28, 2025

Industry Experience

Transportation & Logistics, Professional Services, Software & Internet, Media & Entertainment, Consumer Goods