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Irina Ivanova is an award-winning creative leader and design champion, with over 15 years of experience shaping iconic brands and delivering strategic, visually compelling solutions for Fortune 500 Companies & Start-Ups. Her career spans a diverse range of sectors, including food, beverage, spirits, health & beauty, pharmaceutical, and corporate communications, showcasing her versatile expertise and deep understanding of various market dynamics. Irina holds a Master’s degree in Communications & Brand Design from Pratt Institute and a BFA in Communication and Packaging Design from the University of Louisville. Her career journey includes leading design initiatives at PepsiCo’s Design + Innovation Center and at top design agencies in New York City. Her work has consistently brought brands to life through compelling visual storytelling and innovative design strategies. A recipient of multiple design awards and holder of three US design patents, Irina excels in marrying complex design strategies with cutting-edge creative.…Irina Ivanova is an award-winning creative leader and design champion, with over 15 years of experience shaping iconic brands and delivering strategic, visually compelling solutions for Fortune 500 Companies & Start-Ups. Her career spans a diverse range of sectors, including food, beverage, spirits, health & beauty, pharmaceutical, and corporate communications, showcasing her versatile expertise and deep understanding of various market dynamics. Irina holds a Master’s degree in Communications & Brand Design from Pratt Institute and a BFA in Communication and Packaging Design from the University of Louisville. Her career journey includes leading design initiatives at PepsiCo’s Design + Innovation Center and at top design agencies in New York City. Her work has consistently brought brands to life through compelling visual storytelling and innovative design strategies. A recipient of multiple design awards and holder of three US design patents, Irina excels in marrying complex design strategies with cutting-edge creative.

Irina Ivanova

Creative Director, Designer, Brand Designer, +2

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Irina Ivanova is an award-winning creative leader and design champion, with over 15 years of experience shaping iconic brands and delivering strategic, visually compelling solutions for Fortune 500 Companies & Start-Ups. Her career spans a diverse range of sectors, including food, beverage, spirits, health & beauty, pharmaceutical, and corporate communications, showcasing her versatile expertise and deep understanding of various market dynamics. Irina holds a Master’s degree in Communications & Brand Design from Pratt Institute and a BFA in Communication and Packaging Design from the University of Louisville. Her career journey includes leading design initiatives at PepsiCo’s Design + Innovation Center and at top design agencies in New York City. Her work has consistently brought brands to life through compelling visual storytelling and innovative design strategies. A recipient of multiple design awards and holder of three US design patents, Irina excels in marrying complex design strategies with cutting-edge creative.…Irina Ivanova is an award-winning creative leader and design champion, with over 15 years of experience shaping iconic brands and delivering strategic, visually compelling solutions for Fortune 500 Companies & Start-Ups. Her career spans a diverse range of sectors, including food, beverage, spirits, health & beauty, pharmaceutical, and corporate communications, showcasing her versatile expertise and deep understanding of various market dynamics. Irina holds a Master’s degree in Communications & Brand Design from Pratt Institute and a BFA in Communication and Packaging Design from the University of Louisville. Her career journey includes leading design initiatives at PepsiCo’s Design + Innovation Center and at top design agencies in New York City. Her work has consistently brought brands to life through compelling visual storytelling and innovative design strategies. A recipient of multiple design awards and holder of three US design patents, Irina excels in marrying complex design strategies with cutting-edge creative.

Available to hire

Irina Ivanova is an award-winning creative leader and design champion, with over 15 years of experience shaping iconic brands and delivering strategic, visually compelling solutions for Fortune 500 Companies & Start-Ups. Her career spans a diverse range of sectors, including food, beverage, spirits, health & beauty, pharmaceutical, and corporate communications, showcasing her versatile expertise and deep understanding of various market dynamics.
Irina holds a Master’s degree in Communications & Brand Design from Pratt Institute and a BFA in Communication and Packaging Design from the University of Louisville. Her career journey includes leading design initiatives at PepsiCo’s Design + Innovation Center and at top design agencies in New York City. Her work has consistently brought brands to life through compelling visual storytelling and innovative design strategies.
A recipient of multiple design awards and holder of three US design patents, Irina excels in marrying complex design strategies with cutting-edge creative.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Expert

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Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Design Manager — Global Foods Group at PepsiCo Design & Innovation Center

March 1, 2020 - October 1, 2025

Award-winning creative leader driving 360-degree design initiatives across PepsiCo’s Foods Group, Licensing & Retail. Led large-scale projects for Cheetos, Doritos, Sunbites, Red Rock Deli, and Off the Eaten Path, overseeing concept to delivery and the development of design systems resonating globally across touchpoints and channels. Collaborated cross-functionally with internal teams and external partners to maintain quality, value, and timely asset delivery, and contributed to building a robust design network within PepsiCo Design Organization.

Strategic Design Leader / Creative Director at IVANOVA INC.

March 1, 2020 - Present

Strategic, hands-on design leadership delivering innovative design solutions for consumer brands across mediums and markets, including startups, growing enterprises, and Fortune 500 clients. I shape brand identities, systems, and go-to-market assets while guiding cross-functional teams to ensure cohesive, high-quality output.

Senior Design Manager — Global Foods Group at PepsiCo Design & Innovation Center

March 1, 2020 - September 11, 2025

Award-winning creative leader, driving global 360-degree design initiatives across PepsiCo's Foods Group, Licensing & Retail division. Led large-scale projects for brands such as Cheetos, Doritos, Sunbites, Red Rock Deli, and Off the Eaten Path. Oversaw end-to-end creative process, ensuring the development of effective design systems and solutions that resonate globally across touchpoints, media, and channels. Collaborated cross-functionally with internal teams and external partners to maintain high standards of quality, value, and timely delivery of design assets. Built and nurtured a robust design network within the PepsiCo Design Organization.

Strategic Design Leader / Creative Director at IVANOVA INC.

March 1, 2020 - Present

Innovative hands-on designer and creative director, adept at devising strategic, innovative and creative solutions for consumer brands across diverse mediums and sectors, including emerging markets, start-ups, growing enterprises, and Fortune 500 companies.

Design Director at Spring Design Partners

November 1, 2014 - October 1, 2025

Strategically crafted and managed brand identities across packaging, corporate communications, and retail environments for clients including Kraft Foods, Stolichnaya Vodka, PepsiCo, and Voss Water. Mentored designers and freelancers, oversaw production artists and photo shoots, and presented all stages of design work to clients to ensure alignment with objectives.

Design Director at Spring Design Partners

November 1, 2014 - September 11, 2025

Strategically crafted and managed brand identities across packaging, corporate communications, and retail environments for clients such as Kraft Foods, Stolichnaya Vodka, PepsiCo, and Voss Water. Mentored and art directed a team of designers and freelancers; oversaw production artists and directed photo shoots. Presented all stages of design work to clients, ensuring alignment with their vision and objectives.

Design Director at Dragon Rouge

February 1, 2013 - October 1, 2025

Led concept development, branding, packaging, web, and print projects for GE, Nestlé Waters, Campbell’s Soup Company, Pepperidge Farm, and Sam’s Club. Mentored a dynamic team, presented comprehensive design solutions, directed photo shoots, and ensured seamless print production processes.

Design Director at Dragon Rouge

February 1, 2013 - September 11, 2025

Led concept development, branding, packaging, web, and print projects for GE, Nestlé Waters, The Campbell’s Soup Company, Pepperidge Farm, and Sam’s Club. Mentored a dynamic team of designers, presented comprehensive design solutions to clients, directed impactful photo shoots, and ensured seamless print production processes.

Senior Designer at Sterling Brands

January 1, 2010 - October 1, 2025

Led branding and packaging design initiatives for PepsiCo, Pepperidge Farm, Gillette, Colgate, Masterfoods, ConAgra, The Campbell’s Soup Company, Unilever, and Bayer. Delivered compelling design presentations to clients, art directed photo shoots, and managed illustrators, typographers, and freelance designers to deliver high-impact assets.

Senior Designer at Sterling Brands

January 1, 2010 - September 11, 2025

Led branding and packaging design initiatives for PepsiCo, Pepperidge Farm, Gillette, Colgate, Masterfoods, ConAgra, The Campbell’s Soup Company, Unilever, and Bayer. Presented design concepts to clients at various stages, while art directing photo shoots and managing additional creative resources such as illustrators, typographers, and freelance designers.