Irene Esteban Martínez

Available to hire

I’m an Account Director and localisation specialist with 10+ years’ experience helping global brands bring content and marketing campaigns to life across multiple markets.

About

I’m an Account Director and localisation specialist with 10+ years’ experience helping global brands bring content and marketing campaigns to life across multiple markets. I love bridging strategy and delivery—building strong client relationships, leading multidisciplinary teams, and managing complex programmes from start to finish.

I’m fluent in English, Spanish, and Portuguese, and I bring a practical, collaborative approach to localisation and transcreation—ensuring that messaging works locally without losing its global intent. Across my roles, I’ve led multi-market production, improved governance with better tracking and dashboards, and strengthened operational excellence through continuous process improvement and smarter resource planning.

  • 12 years' experience
  • Joined September 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • PortugueseFluent
  • FrenchAdvanced

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Financial Services
  • Professional Services

Work experience· 5 roles

Account Director – servicing Beats (Apple) & other Apple content · WPP Production (formerly Hogarth Worldwide)Jun 2024 – Jul 2026 · 2 yrs 2 mos

Lead a global technology client account, overseeing programme delivery, commercial performance and day-to-day stakeholder management across international markets. Manage a multidisciplinary team spanning project management, linguists, production and creative resources to deliver a global content programme. Own annual account revenue, including forecasting, budgeting and financial reporting, and act as primary point of contact for senior client stakeholders to ensure delivery aligns with business objectives. Independently managed the account during a leadership transition period while new leadership was recruited. Introduced deliverables tracking and project management dashboards to improve planning, visibility and governance, championed a resource management tool for workload planning and allocation, and drove continuous improvement across workflows and operations.

Senior Account Manager – servicing Beats (Apple) · Hogarth WorldwideNov 2021 – May 2024 · 2 yrs 7 mos

Managed a complex localisation and transcreation programme for an international client across multiple markets, languages and stakeholder groups. Responsible for end-to-end delivery of multilingual marketing campaigns while leading relationships with clients, linguists and internal production teams. Coordinated resources across multiple markets and time zones, supported commercial planning and forecasting, and managed resource planning. Identified opportunities to improve operational efficiency and delivery quality, working closely with creative, production and localisation specialists to deliver content at scale.

Transcreation Account Manager – servicing Beats (Apple) · Hogarth WorldwideApr 2020 – Oct 2021 · 1 yr 7 mos

Managed multilingual content adaptation and transcreation projects for global markets. Coordinated networks of creative and linguistic specialists across 30+ markets. Managed project finances including freelance costs, invoicing and reporting. Contributed to process improvement initiatives and workflow optimisation, supporting delivery of content programmes for a multinational brand.

Account Executive / New Business · John Brown Media (Dentsu Group)Jul 2016 – Mar 2020 · 3 yrs 9 mos
Marketing Executive · El Corte InglésJul 2014 – Jun 2016 · 2 yrs

Education

Degree in Market Research (Summa Cum Laude) · Universidad Antonio de Nebrija, Madrid2030 – 2026
Degree in Advertising & Public Relations · Universidad Antonio de Nebrija, Madrid2030 – 2026
University Exchange Programme · Rider University, New Jersey, USA2030 – 2026

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