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I’m a Senior Creative Designer with 21+ years of experience leading visual design, brand storytelling, and digital product creation across e-commerce, fintech, retail, hospitality, sports, education, food, and lifestyle industries. I translate broad business requirements into clear, polished, and user-focused creative solutions. AI now sits at the heart of my process, speeding up ideation, refining UI, and unlocking new design possibilities to help organizations grow with modern, thoughtful, and effortless experiences.…I’m a Senior Creative Designer with 21+ years of experience leading visual design, brand storytelling, and digital product creation across e-commerce, fintech, retail, hospitality, sports, education, food, and lifestyle industries. I translate broad business requirements into clear, polished, and user-focused creative solutions. AI now sits at the heart of my process, speeding up ideation, refining UI, and unlocking new design possibilities to help organizations grow with modern, thoughtful, and effortless experiences.

Imran Umar Farooq

Creative Director, UI Designer, Graphic Designer, +2

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I’m a Senior Creative Designer with 21+ years of experience leading visual design, brand storytelling, and digital product creation across e-commerce, fintech, retail, hospitality, sports, education, food, and lifestyle industries. I translate broad business requirements into clear, polished, and user-focused creative solutions. AI now sits at the heart of my process, speeding up ideation, refining UI, and unlocking new design possibilities to help organizations grow with modern, thoughtful, and effortless experiences.…I’m a Senior Creative Designer with 21+ years of experience leading visual design, brand storytelling, and digital product creation across e-commerce, fintech, retail, hospitality, sports, education, food, and lifestyle industries. I translate broad business requirements into clear, polished, and user-focused creative solutions. AI now sits at the heart of my process, speeding up ideation, refining UI, and unlocking new design possibilities to help organizations grow with modern, thoughtful, and effortless experiences.

Available to hire

I’m a Senior Creative Designer with 21+ years of experience leading visual design, brand storytelling, and digital product creation across e-commerce, fintech, retail, hospitality, sports, education, food, and lifestyle industries.

I translate broad business requirements into clear, polished, and user-focused creative solutions. AI now sits at the heart of my process, speeding up ideation, refining UI, and unlocking new design possibilities to help organizations grow with modern, thoughtful, and effortless experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

DaVinci Resolve Studio

Expert

Promo Video

Expert

Video Advert

Expert

Work Experience

Senior Creative Designer & UI/UX Designer at Digital & Code (PPMG Group)

January 1, 2017 - Present

Lead creative direction across digital projects, shaping visual concepts, layout systems, design strategy, and brand consistency. Design polished digital interfaces and structured UI layouts for web, iOS, and Android. Build scalable design systems, component libraries, motion direction, and cross-platform guidelines. Conduct design reviews and usability checks, refining experiences based on user behavior. Integrate AI-driven workflows to accelerate ideation and prototyping, enhancing flexibility and output quality.

Head of Creative Design / UI/UX Lead at Gravitas Finance LLC

January 1, 2014 - January 1, 2017

Oversee brand communication, visual systems, and UI/UX consistency for websites and dashboards. Deliver wireframes, prototypes, and structured documentation to support UX clarity. Build branding systems, marketing campaigns, and social visuals aligned with strategy. Present design directions to stakeholders and refine them based on feedback. Coordinate timelines, briefs, and delivery across teams and partners to maintain smooth output.

Senior Creative Designer (Digital & Print, Moving Toward UI/UX) at PPMG

January 1, 2010 - January 1, 2014

Designed premium editorial layouts for luxury, lifestyle, and watch publications. Created brand collateral, brochures, emailers, guidelines, and presentation materials. Built visual systems and layouts that strengthened consistency across print and digital. Collaborated with editors, photographers, and creative directors to define visual direction. Developed early wireframes and prototypes supporting initial digital initiatives.

Senior Creative Designer / UI/UX Designer at EBR Energy & I-Buzz Dubai

January 1, 2008 - January 1, 2010

Designed creative layouts, branded visuals, and marketing assets for apps, dashboards, and web projects. Created infographics and data visuals to communicate complex information. Produced brochures, flyers, presentations, and campaign materials aligned with creative direction. Delivered wireframes, layout flows, and prototype concepts to strengthen structure and usability. Collaborated with teams to refine visual behavior and maintain consistency.

Creative Designer / UI/UX Designer at Genx Business Solution

January 1, 2007 - January 1, 2008

Designed website layouts, banners, newsletters, and marketing visuals with a strong creative focus. Developed simple prototypes and layout flows to support clearer user navigation. Worked with developers to refine visual behavior and ensure accurate UI implementation. Created social media graphics and brand assets for multiple clients and campaigns.

Creative Designer / UI/UX Support at Azmee Advertising

January 1, 2006 - January 1, 2007

Designed layouts, marketing collateral, packaging, and brand assets for local clients. Created visual concepts aligned with campaign direction and audience needs. Produced in-store visuals and offline brand communications. Built early foundations in structured workflows, client collaboration, and UI/UX awareness.

Freelance Designer (Website Design, Branding, Social Media, UI/UX Foundations) at 99designs

January 1, 2005 - January 1, 2006

Designed logos, brand identities, website layouts, and digital assets for global briefs. Developed early wireframes and simple prototypes, and created packaging and social media visuals. Built foundational workflows and user-focused design methods while collaborating with clients worldwide.