I’m Iffah Eris, a social media and digital marketing professional with 7+ years of experience across fintech, forex, crypto/Web3, and B2B tech. I build end-to-end social media strategies—from content and copywriting to community management and performance reporting—while translating analytics into practical decisions that improve reach, engagement, and ROI. I’ve led brand growth from the ground up for multiple markets (including Malaysia and Indonesia), managed both organic and paid campaigns on Meta, and executed SEO and CRM operations using tools like Google Analytics, respond.io, and GetResponse. I also enjoy streamlining workflows with AI-assisted content processes, so teams can move faster without losing quality.…

Iffah Eris

I’m Iffah Eris, a social media and digital marketing professional with 7+ years of experience across fintech, forex, crypto/Web3, and B2B tech. I build end-to-end social media strategies—from content and copywriting to community management and performance reporting—while translating analytics into practical decisions that improve reach, engagement, and ROI. I’ve led brand growth from the ground up for multiple markets (including Malaysia and Indonesia), managed both organic and paid campaigns on Meta, and executed SEO and CRM operations using tools like Google Analytics, respond.io, and GetResponse. I also enjoy streamlining workflows with AI-assisted content processes, so teams can move faster without losing quality.…

Available to hire

I’m Iffah Eris, a social media and digital marketing professional with 7+ years of experience across fintech, forex, crypto/Web3, and B2B tech. I build end-to-end social media strategies—from content and copywriting to community management and performance reporting—while translating analytics into practical decisions that improve reach, engagement, and ROI.

I’ve led brand growth from the ground up for multiple markets (including Malaysia and Indonesia), managed both organic and paid campaigns on Meta, and executed SEO and CRM operations using tools like Google Analytics, respond.io, and GetResponse. I also enjoy streamlining workflows with AI-assisted content processes, so teams can move faster without losing quality.

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Skills

Experience Level

Language

English
Fluent
Malay
Advanced
Indonesian
Advanced

Work Experience

Digital Marketing Specialist (Freelance) at Self-Employed
January 1, 2026 - Present
Manage end-to-end digital marketing and social media campaigns across Meta for fintech and enterprise technology clients. Plan and execute Meta ad campaigns that drive measurable leads and messaging conversations across service offerings, while also leading organic and paid social execution for enterprise products such as loyalty programmes, super apps, AI solutions, and Web3 platforms. Build content frameworks including case studies and executive thought leadership, and coordinate with stakeholders across marketing, design, and business functions while serving multiple client brands simultaneously.
Social Media Manager at Fingular
April 1, 2025 - January 1, 2026
Led end-to-end social media strategy for two brands across Facebook, Instagram, Threads, and Twitter/X. Built social presence from the ground up and achieved early growth in impressions and follower gains. Increased Facebook engagement rate through content optimization and performance analysis, and delivered monthly performance reports with actionable recommendations to improve reach, engagement, and ROI. Integrated AI tools into the content workflow to reduce turnaround time significantly.
SMM Manager at Octa
April 1, 2025 - November 16, 2025
Led end-to-end social media marketing for Tam Badan and Ahapay; built presence across Facebook, Instagram, Threads, and Twitter/X; created new pages from zero; drove 539K+ impressions in one month and grew Facebook followers to 3.5K+.
Social Media Manager at Octa
February 1, 2024 - April 1, 2025
Managed Octa Malaysia and supported Octa Indonesia campaigns while leading a team of Social Media Specialists. Developed and executed multi-platform strategies that improved follower and engagement growth and increased click-through rate. Led a national campaign covering merchandise ideation, product descriptions, and slogans, and streamlined content production using AI tools (ChatGPT, Gemini, Canva). Managed CRM backend for improved lead filtration and allocation to sales teams, and coordinated with regional/international teams to align local content with global campaign direction.
Social Media and Community Specialist (Freelance Contract) at Mask EX
February 1, 2024 - February 1, 2024
Managed social media and community engagement remotely, driving follower growth and engagement; oversaw Telegram and Discord communities; produced market updates, coin analyses, and campaign posts; supported events and campaigns.
Social Media and Community Specialist at Mask EX
February 1, 2024 - February 1, 2024
Managed social media and community engagement remotely, driving 60% follower growth and a 35% boost in engagement within six months; moderated crypto community and produced high-impact content including market updates and campaign posts.
Editor Intern at First Board Sdn Bhd
January 31, 2024 - January 31, 2024
Co-edited and produced high-quality articles across lifestyle, business, travel, and food verticals; optimized content for SEO using Yoast; built websites and landing pages; created backlink strategies and monitored domain authority; collaborated with teams.
Editor Intern at Firstboard Sdn Bhd
January 31, 2024 - January 31, 2024
Co-edited and produced 10 high-quality articles per week across lifestyle, business, travel, and food; optimized for SEO; created web pages and press features; managed on-page editorial tasks and community interactions.
Social Media & Community Specialist (Freelance) at MaskEX Global (Remote)
February 1, 2023 - January 1, 2024
Managed social media and community engagement remotely, driving strong growth in followers and engagement. Moderated Telegram and Discord communities and produced market updates and coin analysis. Led community initiatives such as AMAs and trading competitions while simplifying blockchain and DeFi concepts for audiences across Southeast Asia and Nigeria.
Copywriter at Octa
June 1, 2022 - February 1, 2024
Produced and localized Bahasa Melayu and other content that expanded reach, including translating fintech content for Instagram. Created ad copy and weekly educational content for a growing Telegram channel. Coordinated with local and international teams to align monthly content strategies, support product campaigns, email marketing initiatives, and NFT-related projects, while also tracking financial news to create market-relevant forex content.
Marketing Copywriter at Das Abdul Global Sdn Bhd
January 31, 2022 - January 31, 2022
Managed Facebook page with 160K followers and a community of 200 agents; produced copy for photos, videos, and campaign posts; supported on-ground marketing events; basic video editing.
Editor Intern at Firstboard Sdn Bhd
October 1, 2021 - January 1, 2022
Co-edited and published articles across lifestyle, business, travel, and food verticals. Optimized content using Yoast SEO to improve Google search rankings. Proposed and presented a one-month TikTok content plan with budget to company leadership, with multiple projects approved.
SEO Copywriter Intern at Steriffic Agency
August 1, 2021 - August 1, 2021
Produced 10 articles daily (~300 words each) to support SEO content strategies; created websites and landing pages for SEO purposes; edited videos; managed Facebook page and community engagement; supported events and external activities.
SEO Copywriter Intern at Sterific Agency
December 31, 2018 - December 31, 2018
Produced SEO-focused content including web pages and blog posts; gained hands-on SEO tools experience; helped with on-page and off-page optimization.
Marketing Copywriter at Ikon Benua Sdn Bhd
November 30, 2018 - November 30, 2018
Created persuasive copy for various marketing materials; collaborated with the marketing team to brainstorm and plan content; supported PR and campaigns.
Marketing Research Associate (Contract) at Ikon Benua Sdn Bhd
November 30, 2018 - November 30, 2018
Managed Facebook page with a large following and a community group; produced copy for photos, videos, and campaign posts; supported marketing initiatives; oversaw Instagram and Telegram channels; supported events.
Marketing Copywriter at Das Abdul Global Sdn Bhd
September 1, 2018 - August 1, 2021
Managed a Facebook page with a large follower base and an agent community group, producing copy for photos, videos, campaigns, and promotions. Oversaw Instagram and Telegram channels (including sub-channels), executed email and SMS marketing to an active contact database, and supported Facebook Ads and lead conversion efforts.
SEO Copywriter Intern at Sterrific Agency
August 1, 2018 - November 1, 2018
Produced SEO articles daily and built websites and landing pages using WordPress. Conducted on-page and off-page SEO and backlink building using Ahrefs, MajesticSEO, and Moz, supporting performance and ranking improvement efforts.
Marketing Copywriter at Icon Benua Sdn Bhd
September 1, 2017 - September 1, 2017
Produced content for marketing initiatives; collaborated with marketing team; supported client campaigns.
Market Research Associate (Contract) at Ikon Benua Sdn Bhd
March 1, 2017 - September 1, 2017
Managed cloud storage for market research materials and wrote local news content for the company website. Served as Facebook Page Admin to support community engagement and event coordination.

Education

Bachelor's Degree in New Media Communications (Hons.) at Universiti Teknologi MARA (UiTM), Shah Alam
March 1, 2017 - September 1, 2017
Diploma in New Media and Content Entrepreneurship at Universiti Teknologi MARA (UiTM), Melaka
January 11, 2030 - November 16, 2025
Bachelor's Degree in New Media Communications (Honors) at Universiti Teknologi MARA (UiTM), Shah Alam
January 11, 2030 - November 16, 2025
Bachelor of New Media Communications (Hons.) at Universiti Teknologi MARA
January 11, 2030 - September 2, 2026
Diploma in New Media & Contentpreneurship at Universiti Teknologi MARA
January 11, 2030 - September 2, 2026

Qualifications

IELTS Band 7 (C1) - British Council
March 1, 2025 - September 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Education, Financial Services, Telecommunications, Other

Skills

Experience Level