Available to hire
I’m Irene Fogarty, an award-winning international creative and strategic thinker with 15+ years of experience shaping global campaigns, content, and user experiences for B2B, fintechs, and businesses across Paris, London, and NYC. I excel at building compelling brand narratives, defining tone of voice, and delivering scalable content systems that drive business outcomes.
Throughout my career I’ve led communications and content teams at BlaBlaCar, Publicis Sapient, Sanofi, Barclays Ventures, and more, aligning brand identity with omnichannel experiences. I’m passionate about elevating creative work, collaborating cross-functionally, and empowering teams to tell meaningful stories that resonate with diverse audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Head of Content & Strategy at Publicis Sapient
January 1, 2024 - October 2, 2025Manage content for Sonepar’s 10-country omnichannel platform Spark; collaborate with CoreMedia to create flexible content components for OpCos; led global EV charging campaign; developed the first Spark playbook to onboard employees and OpCos; devised visual and verbal brand guidelines to evolve Sonepar and Spark; experienced with CoreMedia, Mural, Figma, Agile, Jira, sprints, SaaS, SEO, Google Analytics.
Head of Communications & Content at BlaBlaCar
January 1, 2024 - PresentLead content creation and maintain a consistent tone of voice across all communications and channels. Oversee Brand creative team and own content from social campaigns to tone-of-voice guidelines. Collaborate with Marketing on BlaBlaCar Train launch in Spain. Continuously elevate creative output to help BlaBlaCar stand out across channels.
Head of Content & Strategy at Publicis Sapient
January 1, 2024 - October 2, 2025Managed content for 10 countries on Sonepar’s omnichannel platform Spark; collaborated with CoreMedia to create flexible content components for OpCos; created global campaign for EV charging; developed the first Spark playbook and brand guidelines to evolve Spark; led onboarding and brand/voice evolution across the platform.
Head of Communications & Content at BlaBlaCar
January 1, 2024 - PresentElevating content creation and ensuring a consistent tone of voice across all communications and channels; lead Brand creative team; oversee content from social media campaigns to tone-of-voice guidelines; collaborating with Marketing to launch BlaBlaCar Train in Spain; continuously elevating creative work to help BlaBlaCar stand out across channels.
Freelance Creative Director at London Blockchain Conference, London
December 31, 2022 - September 4, 2025Relaunched the world’s biggest blockchain expo by refreshing its branding and tone of voice to attract more interest and attendees.
Freelance Creative Director at Dinara, crypto B2B
December 31, 2022 - September 4, 2025Led the rebranding of Dinara with a new visual identity, tone of voice, and simplified onboarding messaging tailored to crypto VCs and businesses.
Head of Content & Strategy at Publicis Sapient, Paris
September 1, 2022 - PresentManage content across 10 countries for Sonepar's B2B omnichannel platform, Spark, ensuring engaging content and seamless onboarding. Collaborate with CoreMedia teams to create flexible content components, launch global campaigns such as EV charging, and develop brand guidelines to evolve Sonepar and Spark brands. Utilize tools such as CoreMedia, Mural, Figma, Agile, Jira, SEO, and Google Analytics.
Head of Communications & Content at Sanofi
February 1, 2022 - October 2, 2025Responsible for all content including films, assets, taglines; managed Editorial Calendar and weekly planning; collaborated with Brand to refresh look, feel, and ToV; contributed to the global brand rollout in 2022; refreshed ToV guidelines for a more human tone.
Head of Communications & Content at Sanofi
February 1, 2022 - October 2, 2025Responsible for all content including films, assets and taglines; oversaw Editorial Calendar; collaborated with Brand to evolve look, feel & ToV; supported global brand rollout in 2022 and refreshed ToV guidelines for a more human tone.
Freelance Creative Director/Copy at Razorfish, Paris
December 31, 2021 - September 4, 2025Rebranded Nissan guidelines to excite users and reinforce the brand’s innovation mantra.
Creative Director/Head of Content at Barclays Ventures, London
December 31, 2021 - September 4, 2025Simplified complex digital transformation products and services for clients and employees. Launched Barclays Eagle Labs supporting 500 UK start-ups and fintechs. Developed fresh brand tone of voice and personality, produced all communications, campaigns, white papers, e-books, and posts. Conducted UX/UI research and writing for Barclays' fintech and life admin apps.
Creative Director/Copy at Razorfish
January 1, 2021 - October 2, 2025Rebranded Nissan guidelines to excite users and reinforce the innovation mantra.
Head of Communications & Content at Barclays Ventures
January 1, 2021 - October 2, 2025Simplified complex digital transformation products and services for clients and employees; launched Barclays Eagle Labs; branded Ventures with a fresher tone and personality; created and oversaw all communications, campaigns, white papers, e-books, and posts; crafted Transform site narrative; conducted UX/UI research and writing for life admin/fintech apps.
Freelance Creative Director/Copy at Razorfish
January 1, 2021 - PresentRebranded Nissan guidelines to excite users and align with the innovation mantra.
Head of Communications & Content at Barclays Ventures
January 1, 2021 - October 2, 2025Simplified the complicated for Barclays’ digital transformation products/services for clients and employees; launched Eagle Labs for 500 UK startups & fintechs; branded Ventures with a fresher tone of voice; oversaw all comms, campaigns, white papers, e-books, posts; created narrative for Transform site; UX/UI research and writing for life admin and fintech apps.
Creative Director/Copy at WPP, Y&R, VML, Paris
December 31, 2018 - September 4, 2025Oversaw creative teams for global Colgate-Palmolive brands, leading campaigns that increased UK/EU sales by 17%. Achieved 2 Cannes Lions for the Colgate MaxWhite ‘Bring back your whiter smile’ campaign across print and out-of-home media.
Creative Director/Copy at WPP / Y&R / VML
January 1, 2018 - October 2, 2025Oversee creative teams for global Colgate-Palmolive brands; increased UK/EU sales by 17% for Colgate Total; won 2 Cannes Lions for Colgate MaxWhite’s ‘Bring back your whiter smile’
Creative Director/Copy at WPP, Paris (Y&R, VML)
January 1, 2018 - October 2, 2025Oversaw creative teams for all global brands for Colgate-Palmolive; increased UK/EU sales by 17% for Colgate Total; won 2 Cannes Lions for Colgate MaxWhite’s ‘Bring back your whiter smile’ campaigns.
Senior Copywriter at Publicis Conseil, Paris
December 31, 2013 - September 4, 2025Created 360-degree campaigns for major clients like Garnier, Nestlé, Coca Cola, and Orange.
Sr Copywriter at Publicis Conseil
January 1, 2013 - October 2, 2025Created 360 campaigns for Garnier, Nestlé, Coca-Cola, Orange, and more.
Sr Copywriter at Publicis Conseil, Paris
January 1, 2013 - October 2, 2025Created 360 campaigns for Garnier, Nestlé, Coca Cola, Orange and more.
Senior Copywriter at Ogilvy/OgilvyOne, NYC
December 31, 2008 - September 4, 2025Developed integrated campaigns for American Express, TriBeCa Film Fest, US Open, and global campaigns for IBM, American Express, AmeriTrade, Enfamil, and DHL.
Education
Masters of Arts, English Lit at Clark University, MA
January 11, 2030 - September 4, 2025Copywriting, content at School of Visual Arts, NYC
January 11, 2030 - September 4, 2025Bachelor of Arts, English (Honors) at University College Dublin (UCD)
January 11, 2030 - September 4, 2025Master of Arts in English Literature at Clark University
January 11, 2030 - October 2, 2025Copywriting at SVA, School of Visual Arts, NYC
January 11, 2030 - October 2, 2025Bachelor of Arts, English (Honors) at University College of Dublin (UCD)
January 11, 2030 - October 2, 2025Master of Arts in English Literature at Clark University, MA
January 11, 2030 - October 2, 2025Copywriting, Content at SVA, School of Visual Arts, NYC
January 11, 2030 - October 2, 2025Bachelor of Arts in English (Honors) at University College Dublin (UCD)
January 11, 2030 - October 2, 2025Qualifications
Cannes Awards - 2 bronze, 6 shortlists
July 5, 2018 - July 6, 2018Colgate-Palmolive's MaxWhite 'Bring back your whiter smile' Print/ OOH
A
September 17, 2025 - September 17, 2025Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality, Healthcare
• Defined content strategy for multi-market B2B platform across 10+ European countries
• Led SEO-driven web rewriting and tone-of-voice alignment
• Partnered with UX, CRM, SEO and product teams
• Delivered large-scale digital transformation initiatives
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