I'm Irene Fogarty, an award-winning international creative and strategic thinker with 15+ years of experience shaping global campaigns, content, and user experiences for B2B, fintechs, and businesses across Paris,…
I’m Irene Fogarty, an award-winning international creative and strategic thinker with 15+ years of experience shaping global campaigns, content, and user experiences for B2B, fintechs, and businesses across Paris, London, and NYC. I excel at building compelling brand narratives, defining tone of voice, and delivering scalable content systems that drive business outcomes.
Throughout my career I’ve led communications and content teams at BlaBlaCar, Publicis Sapient, Sanofi, Barclays Ventures, and more, aligning brand identity with omnichannel experiences. I’m passionate about elevating creative work, collaborating cross-functionally, and empowering teams to tell meaningful stories that resonate with diverse audiences.
• Defined content strategy for multi-market B2B platform across 10+ European countries
• Led SEO-driven web rewriting and tone-of-voice alignment
• Partnered with UX, CRM, SEO and product teams
• Delivered large-scale digital transformation initiatives
Manage content for Sonepar’s 10-country omnichannel platform Spark; collaborate with CoreMedia to create flexible content components for OpCos; led global EV charging campaign; developed the first Spark playbook to onboard employees and OpCos; devised visual and verbal brand guidelines to evolve Sonepar and Spark; experienced with CoreMedia, Mural, Figma, Agile, Jira, sprints, SaaS, SEO, Google Analytics.
Lead content creation and maintain a consistent tone of voice across all communications and channels. Oversee Brand creative team and own content from social campaigns to tone-of-voice guidelines. Collaborate with Marketing on BlaBlaCar Train launch in Spain. Continuously elevate creative output to help BlaBlaCar stand out across channels.
Managed content for 10 countries on Sonepar’s omnichannel platform Spark; collaborated with CoreMedia to create flexible content components for OpCos; created global campaign for EV charging; developed the first Spark playbook and brand guidelines to evolve Spark; led onboarding and brand/voice evolution across the platform.
Colgate-Palmolive's MaxWhite 'Bring back your whiter smile' Print/ OOH
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