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Hi, I’m Isis Garcia-Rodriguez, a creative strategist and senior copywriter based in FL. Over 10+ years, I’ve shaped brand messaging, UX copy, and campaign systems to help teams align creative and technical work and drive measurable growth. I lead with a systems-first approach, building scalable workflows that connect content strategy with marketing operations. As founder of HBIC Creative Collective and a consultant for AJR Creative, I’ve guided cross-functional teams across education, retail, and boutique agencies, delivering results like a 60% boost in engagement and a 40% lift in efficiency through structured processes.…Hi, I’m Isis Garcia-Rodriguez, a creative strategist and senior copywriter based in FL. Over 10+ years, I’ve shaped brand messaging, UX copy, and campaign systems to help teams align creative and technical work and drive measurable growth. I lead with a systems-first approach, building scalable workflows that connect content strategy with marketing operations. As founder of HBIC Creative Collective and a consultant for AJR Creative, I’ve guided cross-functional teams across education, retail, and boutique agencies, delivering results like a 60% boost in engagement and a 40% lift in efficiency through structured processes.

Isis Garcia-Rodriguez

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Hi, I’m Isis Garcia-Rodriguez, a creative strategist and senior copywriter based in FL. Over 10+ years, I’ve shaped brand messaging, UX copy, and campaign systems to help teams align creative and technical work and drive measurable growth. I lead with a systems-first approach, building scalable workflows that connect content strategy with marketing operations. As founder of HBIC Creative Collective and a consultant for AJR Creative, I’ve guided cross-functional teams across education, retail, and boutique agencies, delivering results like a 60% boost in engagement and a 40% lift in efficiency through structured processes.…Hi, I’m Isis Garcia-Rodriguez, a creative strategist and senior copywriter based in FL. Over 10+ years, I’ve shaped brand messaging, UX copy, and campaign systems to help teams align creative and technical work and drive measurable growth. I lead with a systems-first approach, building scalable workflows that connect content strategy with marketing operations. As founder of HBIC Creative Collective and a consultant for AJR Creative, I’ve guided cross-functional teams across education, retail, and boutique agencies, delivering results like a 60% boost in engagement and a 40% lift in efficiency through structured processes.

Available to hire

Hi, I’m Isis Garcia-Rodriguez, a creative strategist and senior copywriter based in FL. Over 10+ years, I’ve shaped brand messaging, UX copy, and campaign systems to help teams align creative and technical work and drive measurable growth.

I lead with a systems-first approach, building scalable workflows that connect content strategy with marketing operations. As founder of HBIC Creative Collective and a consultant for AJR Creative, I’ve guided cross-functional teams across education, retail, and boutique agencies, delivering results like a 60% boost in engagement and a 40% lift in efficiency through structured processes.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Founder & Creative Strategist at HBIC Creative Collective LLC

January 1, 2025 - October 29, 2025

Built multi-brand creative studio integrating content strategy and marketing operations. Designed framework managing 15+ weekly deliverables across teams. Increased engagement ≈60% and efficiency ≈40% via structured systems. Led cross-functional projects from concept to launch with Agile methods.

Contract Content Consultant at AJR Creative

January 1, 2024 - October 29, 2025

Manage website updates and UX-aligned content for boutique firm. Audit and rewrite copy to improve clarity and SEO performance. Document workflows and organize digital assets to streamline operations.

Marketing Coordinator at Payless ShoeSource

December 31, 2024 - December 31, 2024

Created campaign copy and internal newsletters supporting retail marketing. Partnered with design and e-commerce teams to align cross-channel messaging. Managed social content and internal comms for brand relaunch. Supported system updates that improved campaign visibility.

Senior Copywriter at ThriveDX (formerly HackerU)

December 31, 2022 - December 31, 2022

Directed content for 20+ global education brands with consistent QA. Standardized tone and UX copy across microsites and marketing assets. Produced eBooks, mini-courses, and program launch content. Led onboarding and training for new partner institutions.

Founder & Lead Copywriter at IGarciaWrites.com

January 1, 2014 - October 29, 2025

Operated boutique studio delivering UX writing and marketing strategy. Managed 3–5 clients concurrently across wellness and education brands. Created SEO web copy and email campaigns boosting client retention.