I'm a Marketing Coordinator with 8+ years of experience in communications, digital strategy, and data-driven performance analysis. I excel at building marketing structures from the ground up, leading teams, and developing analytics frameworks to optimize post-sales and campaign performance, with a strong background in media and influencer marketing. My experience includes 3.5 years at Grupo RBS, an affiliate of TV Globo, where I helped scale influencer campaigns and partnerships. I enjoy turning data into actionable insights and aligning cross-brand initiatives for growth. I hold a Public Relations degree from UFRGS (Brazil) and have earned certifications in Python programming, Google Ads, Meta (Facebook) Ads, and NLP. I’m passionate about brand growth, content strategy, and collaborative leadership, always staying curious about trends in media, fashion, music, and culture to inform innovative marketing solutions.

IGREINE WILDNER SOARES

I'm a Marketing Coordinator with 8+ years of experience in communications, digital strategy, and data-driven performance analysis. I excel at building marketing structures from the ground up, leading teams, and developing analytics frameworks to optimize post-sales and campaign performance, with a strong background in media and influencer marketing. My experience includes 3.5 years at Grupo RBS, an affiliate of TV Globo, where I helped scale influencer campaigns and partnerships. I enjoy turning data into actionable insights and aligning cross-brand initiatives for growth. I hold a Public Relations degree from UFRGS (Brazil) and have earned certifications in Python programming, Google Ads, Meta (Facebook) Ads, and NLP. I’m passionate about brand growth, content strategy, and collaborative leadership, always staying curious about trends in media, fashion, music, and culture to inform innovative marketing solutions.

Available to hire

I’m a Marketing Coordinator with 8+ years of experience in communications, digital strategy, and data-driven performance analysis. I excel at building marketing structures from the ground up, leading teams, and developing analytics frameworks to optimize post-sales and campaign performance, with a strong background in media and influencer marketing. My experience includes 3.5 years at Grupo RBS, an affiliate of TV Globo, where I helped scale influencer campaigns and partnerships. I enjoy turning data into actionable insights and aligning cross-brand initiatives for growth.

I hold a Public Relations degree from UFRGS (Brazil) and have earned certifications in Python programming, Google Ads, Meta (Facebook) Ads, and NLP. I’m passionate about brand growth, content strategy, and collaborative leadership, always staying curious about trends in media, fashion, music, and culture to inform innovative marketing solutions.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing Coordinator at Quintino Real Estate
August 1, 2025 - Present
Built the marketing department from the ground up, creating workflows, brand identity, and content strategy across multiple brands; Managed Portuguese, Spanish, and English digital campaigns, expanding audience reach and engagement; Led a marketing team and coordinated weekly strategic planning, tracking KPIs and campaign performance; Developed dashboards and analytics frameworks to monitor marketing ROI and optimize post-sales reporting
Digital Business & Influencer Marketing Analyst at Grupo RBS (affiliate of TV Globo)
January 1, 2022 - May 1, 2025
Managed influencer marketing campaigns and digital partnerships, overseeing campaign delivery and client satisfaction; Created dashboards and reporting frameworks to measure ROI, campaign performance, and influencer contribution; Presented data-driven insights and performance reports to clients and internal stakeholders; Led influencer operations during major events, including Planeta Atlântida Festival, ensuring timely and high-quality execution
CRM & Communications Assistant at Paim Agency
October 1, 2020 - January 1, 2022
Assisted in customer relationship management processes, learning agency structure and operations; Coordinated communication between creative, management, and social media teams; Supported CRM strategy and implementation, using tools to track engagement and client interactions
Communications Assistant (Research Scholarship) at Setor de Patrimônio Histórico (UFRGS)
August 1, 2019 - October 1, 2022
Created social media content and digital campaigns for the Historical Heritage Department; Produced written content, photography, and event coverage to raise awareness and engagement; Assisted with planning and executing events, coordinating logistics and volunteer participation

Education

Bachelor’s Degree in Public Relations at Universidade Federal do Rio Grande do Sul (UFRGS)
January 11, 2030 - January 1, 2024

Qualifications

Rocketseat – Python Programming
January 1, 2024 - April 29, 2026
Google Ads Certification – Campaign Management & Performance Optimization
January 1, 2024 - April 29, 2026
Meta (Facebook) Ads Certification – Paid Media Strategy & Conversion Optimization
January 1, 2024 - April 29, 2026
Neuro-Linguistic Programming (NLP) Certification
January 1, 2024 - April 29, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Software & Internet, Professional Services, Other