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I'm Isaac Waetford, a Creative Strategist and Creative Writer based remotely from Auckland, New Zealand. I blend narrative instinct with a data-informed understanding of what motivates audiences, crafting persuasive brand copy, developing creative concepts, and guiding tone of voice across campaigns. I hold a Master of English and New Media Studies and a BA in Creative Writing, and I’m comfortable working across long-form writing, research, and AI-assisted production. My experience spans academic research, large-scale writing projects, and AI output evaluation, giving me a unique blend of creative depth and analytical rigour. I’m currently available for remote freelance and full-time engagements and I enjoy turning complex ideas into clear, engaging writing that resonates with diverse audiences.…I'm Isaac Waetford, a Creative Strategist and Creative Writer based remotely from Auckland, New Zealand. I blend narrative instinct with a data-informed understanding of what motivates audiences, crafting persuasive brand copy, developing creative concepts, and guiding tone of voice across campaigns. I hold a Master of English and New Media Studies and a BA in Creative Writing, and I’m comfortable working across long-form writing, research, and AI-assisted production. My experience spans academic research, large-scale writing projects, and AI output evaluation, giving me a unique blend of creative depth and analytical rigour. I’m currently available for remote freelance and full-time engagements and I enjoy turning complex ideas into clear, engaging writing that resonates with diverse audiences.

Isaac Waetford

Writer, Screenwriter, Content Creator, +4

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I'm Isaac Waetford, a Creative Strategist and Creative Writer based remotely from Auckland, New Zealand. I blend narrative instinct with a data-informed understanding of what motivates audiences, crafting persuasive brand copy, developing creative concepts, and guiding tone of voice across campaigns. I hold a Master of English and New Media Studies and a BA in Creative Writing, and I’m comfortable working across long-form writing, research, and AI-assisted production. My experience spans academic research, large-scale writing projects, and AI output evaluation, giving me a unique blend of creative depth and analytical rigour. I’m currently available for remote freelance and full-time engagements and I enjoy turning complex ideas into clear, engaging writing that resonates with diverse audiences.…I'm Isaac Waetford, a Creative Strategist and Creative Writer based remotely from Auckland, New Zealand. I blend narrative instinct with a data-informed understanding of what motivates audiences, crafting persuasive brand copy, developing creative concepts, and guiding tone of voice across campaigns. I hold a Master of English and New Media Studies and a BA in Creative Writing, and I’m comfortable working across long-form writing, research, and AI-assisted production. My experience spans academic research, large-scale writing projects, and AI output evaluation, giving me a unique blend of creative depth and analytical rigour. I’m currently available for remote freelance and full-time engagements and I enjoy turning complex ideas into clear, engaging writing that resonates with diverse audiences.

Available to hire

I’m Isaac Waetford, a Creative Strategist and Creative Writer based remotely from Auckland, New Zealand. I blend narrative instinct with a data-informed understanding of what motivates audiences, crafting persuasive brand copy, developing creative concepts, and guiding tone of voice across campaigns. I hold a Master of English and New Media Studies and a BA in Creative Writing, and I’m comfortable working across long-form writing, research, and AI-assisted production.

My experience spans academic research, large-scale writing projects, and AI output evaluation, giving me a unique blend of creative depth and analytical rigour. I’m currently available for remote freelance and full-time engagements and I enjoy turning complex ideas into clear, engaging writing that resonates with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

SQL

Intermediate

GitHub CoPilot

Intermediate

HTML5

Intermediate

Language

English

Fluent

Māori

Advanced

Work Experience

PhD Candidate / Researcher at Auckland University of Technology

January 1, 2019 - Present

Independent PhD candidate focusing on indigenous narratives and creative writing practices; engagement with Tikanga Māori, and a commitment to learning and scholarly ethics.

Assistant Tutor at Auckland University of Technology

January 1, 2022 - Present

Student-centred support: adopted a duty of care philosophy, recognizing students perform best when heard and supported. Communication: simplified complex academic concepts for students from diverse backgrounds. Evaluation: graded submissions with precision and fairness, ensuring feedback is constructive.

Generalist / Contributor (AI Data Analysis) at Outlier

November 1, 2024 - November 30, 2025

Policy and rubric adherence: assessed large language model outputs against strict rubric criteria. Analytical reasoning: analyzed reasoning paths to identify logic errors and ensure compliance with project guidelines. Digital literacy: navigated multiple software systems to input data accurately and efficiently.

AI Data Annotation Analyst / Contributor at Outlier

November 1, 2024 - November 1, 2025

Evaluated and refined AI-generated creative and informational content against complex, multi-criteria rubrics. Developed deep expertise in prompt analysis and the mechanics of effective AI output — directly applicable to AI-assisted creative production. Worked across multiple concurrent platforms with precision and speed.

Assistant Researcher & Writer at Auckland University of Technology

January 1, 2019 - January 1, 2024

Identified a strategic gap and pitched a compelling long-term research and writing project to the university board — a process analogous to developing and selling a creative concept. Produced a large-scale, culturally resonant long-form work, managing narrative arc, tone, and audience throughout. Synthesised complex source material into clear, engaging written outputs.

Tutor Assistant at Auckland University of Technology

January 1, 2016 - January 1, 2022

Translated complex ideas into accessible, engaging language for diverse audiences. Delivered consistent, constructive written communication across high volumes of student work.