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Art director and designer with 10+ years of experience leading digital and print brand work from concept through production release. Highly detail-oriented, conceptual, and collaborative, with strong troubleshooting and delivery under tight timelines across independent and team environments. Owner and creative leader who also invents and produces premium consumer products (Yuca Vodka). Experienced working directly with clients and via agencies, managing routing/workflow systems, presentations, and production details to ensure accuracy and on-time delivery across high-profile accounts.…Art director and designer with 10+ years of experience leading digital and print brand work from concept through production release. Highly detail-oriented, conceptual, and collaborative, with strong troubleshooting and delivery under tight timelines across independent and team environments. Owner and creative leader who also invents and produces premium consumer products (Yuca Vodka). Experienced working directly with clients and via agencies, managing routing/workflow systems, presentations, and production details to ensure accuracy and on-time delivery across high-profile accounts.

Ilene Hinden

Art Director, Creative Director, Graphic Designer, +7

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Art director and designer with 10+ years of experience leading digital and print brand work from concept through production release. Highly detail-oriented, conceptual, and collaborative, with strong troubleshooting and delivery under tight timelines across independent and team environments. Owner and creative leader who also invents and produces premium consumer products (Yuca Vodka). Experienced working directly with clients and via agencies, managing routing/workflow systems, presentations, and production details to ensure accuracy and on-time delivery across high-profile accounts.…Art director and designer with 10+ years of experience leading digital and print brand work from concept through production release. Highly detail-oriented, conceptual, and collaborative, with strong troubleshooting and delivery under tight timelines across independent and team environments. Owner and creative leader who also invents and produces premium consumer products (Yuca Vodka). Experienced working directly with clients and via agencies, managing routing/workflow systems, presentations, and production details to ensure accuracy and on-time delivery across high-profile accounts.

Available to hire

Art director and designer with 10+ years of experience leading digital and print brand work from concept through production release. Highly detail-oriented, conceptual, and collaborative, with strong troubleshooting and delivery under tight timelines across independent and team environments.

Owner and creative leader who also invents and produces premium consumer products (Yuca Vodka). Experienced working directly with clients and via agencies, managing routing/workflow systems, presentations, and production details to ensure accuracy and on-time delivery across high-profile accounts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Designer at Novartis

November 1, 2015 - April 30, 2016

Led the development and execution of high-impact campaigns, presentations, communications, and guidebooks aligned with global healthcare mission. Collaborated cross-functionally with marketing, medical, and digital teams to deliver strategic, brand-consistent creative across digital, print, and experiential platforms. Contributed to the implementation and launch of identity branding via print/digital marketing materials, collateral, signage, and presentations; translated complex scientific/medical information into clear, visually compelling storytelling while upholding Novartis brand standards.

Senior Production Designer at Siegel + Gale

December 1, 2014 - May 31, 2015

Led digital and print design, production, and implementation of brand guidelines and assets for top-tier clients. Developed and executed design concepts for communication materials and graphics/layouts for multiple media. Oversaw a team of designers to deliver projects on time and within budget, staying current with emerging design trends and technologies to provide an exceptional client experience.

Senior Designer at Novartis

November 30, 2014 - May 30, 2015

Produced digital and print design, production, and implementation of brand guidelines and assets for high-profile companies including American Express, Hewlett Packard Enterprise, CVS Health, Novartis, Morgan Lewis, and Truth.

Designer at MRM//McCann, McCann Worldgroup

October 1, 2013 - December 31, 2014

Designed and produced print and digital projects for consumer and pharma, including websites, banners, email, brochures, sales sheets, identity, and graphic design. Worked across multiple accounts including iHOP, Farxiga, USPS, and TOEFL.

Designer, Print and Digital at MRM/MCC ANN, MCCANN WORLDGROUP

October 1, 2013 - December 31, 2014

Managed and produced web and print projects for pharma and consumer brands. Designed visual concepts for websites, banners, email campaigns, brochures, and sales sheets. Created brand identity and oversaw graphic design initiatives including logos and packaging.

Art Director at New York Life

January 1, 2013 - August 31, 2013

Visual Designer at CreativeWorx

June 1, 2012 - August 31, 2012

Owner, Art Director, Designer, Production Artist at Popup Ink

January 1, 2012 - Present

Provide digital and print brand art direction, design, and implementation. Create presentations, advertising, marketing materials, packaging, and production deliverables for large corporations, small businesses, and startups. Work independently or in teams to produce accurate, timely assets from concept to release across multiple industries.

Owner, Creative Director, Designer, Production Artist at POPUP INK

January 1, 2012 - Present

Create and execute compelling visual concepts, designs, and assets ensuring high quality standards aligned with clients’ brand and marketing objectives. Specialize in digital and print brand art direction, design, and full-scope production from conception through execution. Develop advertising and marketing campaigns, branded content, packaging, and branding systems including logo design and graphics for print and digital campaigns.

Senior Art Director at Publicis

August 1, 2007 - January 31, 2012

Art Director at VisualEx

January 1, 2007 - July 31, 2007

Manager Design & Production at MasterCard

June 1, 2005 - December 31, 2006

Worked in-house with clients and managed a design staff. Increased creativity, design, and quality of mechanical art releases. Established a production workflow to enforce strict corporate branding guidelines, updated technology/workflow for timely delivery, and maintained software upgrades.

Senior Prepress Specialist at TORRE LAZUR MCCANN

June 1, 2005 - December 31, 2006

Senior Prepress Specialist at Torre Lazur McCann

September 1, 2004 - May 31, 2005

Managed prepress and release of intricate 4-color files for printing and publication. Incorporated client updates, proofread/edit, addressed art comments, performed preflight/collect/release, and proactively scheduled projects to meet deadlines.

Manager, Design and Production at Mastercard

September 1, 2004 - May 31, 2005

Design Owner, Digital Designer at iH2 Concepts

January 1, 2001 - December 31, 2004

Provided creative direction, art direction, copywriting, production, and project management for a range of clients. Delivered web design, publications, newsletters, collateral, trade show materials, and corporate identity design across architectural, pharmaceutical, health, fragrance, entertainment, financial, and corporate sectors.

Supervisor, Art Director, Gift Items Manager at Morgan Stanley

December 30, 1993 - December 29, 2001

Supervised creative services and created in-house campaigns. Produced offering memorandum, prospectuses, corporate identity guidelines, logos, brochures, posters, trade show displays, event packages, presentations, and invites. Designed, contracted, produced, and delivered over $2M in deal-closing gift items, managing workflow and staff.