IJ

Isabella Jeffrey

Available to hire

I'm Isabella, a content producer and storyteller who builds social-first campaigns across native editorial and community-driven storytelling.

About

I’m Isabella, a content producer and storyteller who builds social-first campaigns across native editorial and community-driven storytelling. I work to connect brands with audiences through engaging, creative content that resonates across lifestyle and culture platforms.

I’ve led end-to-end development of omnichannel campaigns, balancing client objectives with audience value in fast-moving environments. I collaborate with sales and leadership to deliver proactive, data-driven responses to briefs, producing on-pulse editorial and social content across Facebook, Instagram, TikTok and more, while also shooting, editing and directing on-camera talent when needed.

  • 6 years' experience
  • Joined March 2026

Skills· 2

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services

Work experience· 4 roles

Commercial Content Producer · Urban ListMay 2023 – Present · 3 yrs 7 mos

Led end-to-end development of omnichannel commercial campaigns, balancing client objectives with audience value in fast-moving environments; collaborated with sales and leadership to deliver organized, proactive and data-driven responses to briefs and creatives; produced native editorial and social content across Facebook, Instagram, TikTok and more; shot, edited, scripted and interviewed for lo-fi/mobile video content; optimized live campaigns against performance benchmarks and shared actionable post-campaign insights with stakeholders; managed freelancers and client relationships while delivering high-quality content across written, video, social and EDM formats.

Editorial Assistant · Exceptional AlienJun 2022 – Apr 2023 · 11 mos

Managed editorial schedules, CMS updates, and visual curation for storytelling features; Oversaw content rollout across apps and digital platforms; built strong editorial partnerships to enhance feature quality.

Announcer & Host · 4ZZZ RadioOct 2020 – Oct 2021 · 1 yr 1 mo

Collaborated on show prep, enhancing team efficiency and broadcast quality; delivered news with precise pronunciation, engaging a diverse audience; produced and edited stories for accurate, timely broadcast; conducted research for guests, enriching content with insightful interviews.

Freelance Writer · Various PublicationsMar 2020 – Dec 2022 · 2 yrs 10 mos

Education

Bachelor's Degree in Communications · Queensland University of Technology2018 – 2021

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