I'm Isabella, a content producer and storyteller who builds social-first campaigns across native editorial and community-driven storytelling. I work to connect brands with audiences through engaging, creative content that resonates across lifestyle and culture platforms. I've led end-to-end development of omnichannel campaigns, balancing client objectives with audience value in fast-moving environments. I collaborate with sales and leadership to deliver proactive, data-driven responses to briefs, producing on-pulse editorial and social content across Facebook, Instagram, TikTok and more, while also shooting, editing and directing on-camera talent when needed.

Isabella Jeffrey

I'm Isabella, a content producer and storyteller who builds social-first campaigns across native editorial and community-driven storytelling. I work to connect brands with audiences through engaging, creative content that resonates across lifestyle and culture platforms. I've led end-to-end development of omnichannel campaigns, balancing client objectives with audience value in fast-moving environments. I collaborate with sales and leadership to deliver proactive, data-driven responses to briefs, producing on-pulse editorial and social content across Facebook, Instagram, TikTok and more, while also shooting, editing and directing on-camera talent when needed.

Available to hire

I’m Isabella, a content producer and storyteller who builds social-first campaigns across native editorial and community-driven storytelling. I work to connect brands with audiences through engaging, creative content that resonates across lifestyle and culture platforms.

I’ve led end-to-end development of omnichannel campaigns, balancing client objectives with audience value in fast-moving environments. I collaborate with sales and leadership to deliver proactive, data-driven responses to briefs, producing on-pulse editorial and social content across Facebook, Instagram, TikTok and more, while also shooting, editing and directing on-camera talent when needed.

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Experience Level

Expert

Work Experience

Commercial Content Producer at Urban List
May 1, 2023 - Present
Led end-to-end development of omnichannel commercial campaigns, balancing client objectives with audience value in fast-moving environments; collaborated with sales and leadership to deliver organized, proactive and data-driven responses to briefs and creatives; produced native editorial and social content across Facebook, Instagram, TikTok and more; shot, edited, scripted and interviewed for lo-fi/mobile video content; optimized live campaigns against performance benchmarks and shared actionable post-campaign insights with stakeholders; managed freelancers and client relationships while delivering high-quality content across written, video, social and EDM formats.
Editorial Assistant at Exceptional Alien
June 1, 2022 - April 1, 2023
Managed editorial schedules, CMS updates, and visual curation for storytelling features; Oversaw content rollout across apps and digital platforms; built strong editorial partnerships to enhance feature quality.
Freelance Writer at Various Publications
March 1, 2020 - December 1, 2022
Clients included The Local Project, Polyester Zine, The Stew Magazine; Produced insightful stories, balancing entertainment and information for diverse audiences; produced feature writing and branded editorial under tight deadlines.
Announcer & Host at 4ZZZ Radio
October 1, 2020 - October 1, 2021
Collaborated on show prep, enhancing team efficiency and broadcast quality; delivered news with precise pronunciation, engaging a diverse audience; produced and edited stories for accurate, timely broadcast; conducted research for guests, enriching content with insightful interviews.

Education

Bachelor's Degree in Communications at Queensland University of Technology
January 1, 2018 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services