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I’m a performance-oriented, analytics-driven professional specializing in digital acquisition, campaign optimization, and data-driven decision making. I translate data into actionable insights to improve marketing performance across paid channels and customer journeys. With hands-on experience in B2B and early-stage environments, I map funnels, identify bottlenecks, and collaborate with cross-functional teams to align product, technical, and commercial goals. I’m open to relocation and excited to contribute to growth in new markets.…I’m a performance-oriented, analytics-driven professional specializing in digital acquisition, campaign optimization, and data-driven decision making. I translate data into actionable insights to improve marketing performance across paid channels and customer journeys. With hands-on experience in B2B and early-stage environments, I map funnels, identify bottlenecks, and collaborate with cross-functional teams to align product, technical, and commercial goals. I’m open to relocation and excited to contribute to growth in new markets.

Ivan Kanaev

Growth Marketer, Performance Marketer, Digital Marketer

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I’m a performance-oriented, analytics-driven professional specializing in digital acquisition, campaign optimization, and data-driven decision making. I translate data into actionable insights to improve marketing performance across paid channels and customer journeys. With hands-on experience in B2B and early-stage environments, I map funnels, identify bottlenecks, and collaborate with cross-functional teams to align product, technical, and commercial goals. I’m open to relocation and excited to contribute to growth in new markets.…I’m a performance-oriented, analytics-driven professional specializing in digital acquisition, campaign optimization, and data-driven decision making. I translate data into actionable insights to improve marketing performance across paid channels and customer journeys. With hands-on experience in B2B and early-stage environments, I map funnels, identify bottlenecks, and collaborate with cross-functional teams to align product, technical, and commercial goals. I’m open to relocation and excited to contribute to growth in new markets.

Available to hire

I’m a performance-oriented, analytics-driven professional specializing in digital acquisition, campaign optimization, and data-driven decision making. I translate data into actionable insights to improve marketing performance across paid channels and customer journeys. With hands-on experience in B2B and early-stage environments, I map funnels, identify bottlenecks, and collaborate with cross-functional teams to align product, technical, and commercial goals. I’m open to relocation and excited to contribute to growth in new markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Spanish; Castilian

Intermediate

Dutch

Beginner

Korean

Beginner

Latvian

Beginner

Work Experience

Business Development Manager at Sardina Systems Ltd.

March 1, 2025 - August 1, 2025

Conducted structured market research across EMEA to identify high-potential regions for cloud infrastructure adoption. Analyzed competitive landscape and provided strategic insights for regional positioning. Designed outbound market development strategy improving coverage of target accounts. Led product demonstrations and adapted technical value propositions to diverse industry needs. Supported long-cycle B2B processes and coordinated communication between technical, product and commercial teams. Built early intelligence on ecosystem stakeholders and partnership opportunities.

Marketing & Communications Intern at AOC International B.V.

February 1, 2024 - June 1, 2024

Coordinated sample product management across EMEA, optimizing communication between logistics, reviewers and vendors. Managed LinkedIn content strategy for B2B audience, aligning messaging with engagement and positioning goals. Supported marketing activities aimed at improving brand visibility and audience engagement. Handled invoicing workflows, ensuring accuracy of documentation and cross-team coordination.

Strategy & Market Analyst at Breeziwear

September 1, 2023 - February 1, 2024

Developed go-to-market strategy for early-stage apparel venture. Conducted competitive benchmarking and mapped industry pricing models. Designed customer journey and engagement scenarios to support user acquisition and conversion. Built product positioning and contributed to brand development from zero. Analyzed market and consumer behaviour to define positioning and optimize acquisition strategy.

Marketing Assistant at Disrupt Agency

February 1, 2023 - August 1, 2023

Supported execution of large-scale events and creative projects. Coordinated communication with partners and vendors to resolve operational challenges. Maintained project timelines and ensured alignment across teams.

Business Operations & Marketing Assistant at AVIZO LLC

November 1, 2022 - March 1, 2025

Managed digital acquisition campaigns across paid channels, focusing on performance optimization and user engagement. Analyzed campaign performance (CTR, engagement, conversion behavior) and provided insights to improve results. Supported optimization of marketing activities based on data-driven insights and user behavior patterns. Contributed to development of communication strategies aligned with customer journey and acquisition goals.

Marketing Intern at Hortilux Schreder B.V.

February 1, 2022 - June 1, 2022

Conducted market assessment of Russia, Kazakhstan and Uzbekistan. Identified expansion opportunities and developed market-entry recommendations. Contributed to adaptation of digital communication assets for localized markets.