Ivan Kanaev
I’m a performance-oriented, analytics-driven professional specializing in digital acquisition, campaign optimization, and data-driven decision making.
About
I’m a performance-oriented, analytics-driven professional specializing in digital acquisition, campaign optimization, and data-driven decision making. I translate data into actionable insights to improve marketing performance across paid channels and customer journeys. With hands-on experience in B2B and early-stage environments, I map funnels, identify bottlenecks, and collaborate with cross-functional teams to align product, technical, and commercial goals. I’m open to relocation and excited to contribute to growth in new markets.
- 3 years' experience
- Joined April 2026
Skills· 12
Languages
- EnglishFluent
- RussianFluent
- Spanish; CastilianIntermediate
- DutchBeginner
- KoreanBeginner
- LatvianBeginner
Industry experience
- Professional Services
- Software & Internet
- Media & Entertainment
- Other
Work experience· 6 roles
Conducted structured market research across EMEA to identify high-potential regions for cloud infrastructure adoption. Analyzed competitive landscape and provided strategic insights for regional positioning. Designed outbound market development strategy improving coverage of target accounts. Led product demonstrations and adapted technical value propositions to diverse industry needs. Supported long-cycle B2B processes and coordinated communication between technical, product and commercial teams. Built early intelligence on ecosystem stakeholders and partnership opportunities.
Coordinated sample product management across EMEA, optimizing communication between logistics, reviewers and vendors. Managed LinkedIn content strategy for B2B audience, aligning messaging with engagement and positioning goals. Supported marketing activities aimed at improving brand visibility and audience engagement. Handled invoicing workflows, ensuring accuracy of documentation and cross-team coordination.
Developed go-to-market strategy for early-stage apparel venture. Conducted competitive benchmarking and mapped industry pricing models. Designed customer journey and engagement scenarios to support user acquisition and conversion. Built product positioning and contributed to brand development from zero. Analyzed market and consumer behaviour to define positioning and optimize acquisition strategy.
Education
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